Tips for doing business & company research.

1. DIGITAL MEDIA ECONOMICS
MEJO 551, FALL 2016
Stephanie Brown
Park Library
swbrown@unc.edu
UNCParkLib .
http://bit.ly/mejo-wsj
FINDING BUSINESS INFO.
MEJO 652, FALL 2018
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2. What, Where, How?!
What?
• Analyst reports
• Financial data
Where?
• Google (let’s be honest)
• Library: http://guides.lib.unc.edu/mejo652/company
• NetAdvantage
• ThomsonONE
• Business Source Premier (SWOT)
• Statista
• Bloomberg terminal How?
Image: https://pixabay.com/en/business-office-training-problem-3694993/

3. Pre-Class Assignment
• Where did you find an analyst report?
• What’s the date on the report?
• How long is the report?
• How much did you pay for it?
• Why did I ask this?
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4. Key Stats:

5. Thomson ONE: Persnickity
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6. Thomson ONE Research Reports
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Allow pop-ups!

7. Business Source Premier: SWOT Analyses
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8. Do hard-core research ... pop into Statista for a break & get some data!
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9. Bloomberg = Command Driven
• Bloomberg terminal …
• Special keyboard with color-coded keys
• Navigate mostly through typing rather than mouse
• Type command & press <go>
• Training with Stephanie to learn more useful commands
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10. Where to Type Commands
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What Company? What’s the Data?

11. EE = Earnings & Estimates
What Company? What’s the Chart Measuring?
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12. GF = Graph Fundamentals (compare)
What Companies? What Data Elements?
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13. RV = Relative Value (compare $$)
What Company? What Competitors?
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14. Training
• Meet in groups of 2-4 with Stephanie
• Sign up with a friend OR
• Sign up with others doing your same company
• Walk-in appointments unlikely!
http://guides.lib.unc.edu/mejo652/Bloomberg
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15. Former Student (about using Bloomberg):
“The financial analyst reports and the
ability to grab a ton of tables to make a
super-cool appendix were absolutely
ESSENTIAL to my paper and I couldn't
have written it without these tools.
“I was able to argue my point (that
investors should buy Facebook stock)
using a true statistic - zero analysts
recommended selling. Definitely helped
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16. Sample 652 Papers @ Park Library
• Borrow for 2 hours.
• Ask for them at the front
desk
•Companies Include
• Yahoo!
• New York Times
• Netflix
• Facebook
… and more
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