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Digital transformation by Jo Caudron

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Dealing with digital disrupt

Digital transformation by Jo Caudron

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Digital 
Transformation 
——— 
Dealing with 
digital disruption 
——— 
December 2014 
jo@dearmedia.be / @jcaudron / +32 475 43 80 98
Out Now! 
• www.digitaltransformationbook.com 
• Available in Dutch and English
Smile, you’re in a crisis ;-) 
@jcaudron 
Digital Transformation 
The future is about 
permanently dealing 
with change and 
going in and out of 
moments of crisis. 
Are you ready to 
deal with this in 
your business 
context?
Do you accept...? 
How big should CHANGE be? 
In order to change 
the world? 
@jcaudron
Digital transformation by Jo Caudron
Waves of Digital Disruption 
1995+ 
Music 
Photography 
Video Rental 
… 
2010+ 
Print Media 
TV 
Travel 
HR 
… 
2015+ 
Banking 
Healthcare 
Automotive 
Retail 
Education 
Telco 
… 
2020+ 
All Safe havens 
will be subject 
to digital 
disruption 
…

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Digital transformation by Jo Caudron

  • 1. Digital Transformation ——— Dealing with digital disruption ——— December 2014 jo@dearmedia.be / @jcaudron / +32 475 43 80 98
  • 2. Out Now! • www.digitaltransformationbook.com • Available in Dutch and English
  • 3. Smile, you’re in a crisis ;-) @jcaudron Digital Transformation The future is about permanently dealing with change and going in and out of moments of crisis. Are you ready to deal with this in your business context?
  • 4. Do you accept...? How big should CHANGE be? In order to change the world? @jcaudron
  • 6. Waves of Digital Disruption 1995+ Music Photography Video Rental … 2010+ Print Media TV Travel HR … 2015+ Banking Healthcare Automotive Retail Education Telco … 2020+ All Safe havens will be subject to digital disruption …
  • 7. Disruption is real, deal with it! @jcaudron Disruption Modeling Transformation
  • 8. So how do you get going? Create your own Digital Transformation 1 vision and plan 2 Create Digital Leadership 3 Innovate in the right place(s) 4 Build the Transformation Fleet 5 Change the culture
  • 9. So how do you get going? Create your own Digital Transformation 1 vision and plan 2 Create Digital Leadership 3 Innovate in the right place(s) 4 Build the Transformation Fleet 5 Change the culture
  • 11. Opening up your eyes and mind Trendwatching Business Cases Scenarios Impact Insights 80
  • 12. The Glass House Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization
  • 13. The Glass House Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity
  • 14. The Glass House Transparency Closeness Responsiveness Speed / Agility Authenticity Accountability Bi-directional Humanization 148K
  • 15. The Package From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS
  • 16. The Package From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS Angry Birds Twitter, Facebook CNN online / app Newspaper Website Blogs Vertical sites and specialties portals Yelo App Boxee Spotify + Metafy Sporza.be culture Sports LinkedIn, Monster, ... eBay Pinterest, blogs Weather Pro (iPhone) Traffic: Inrix + iCoyote (iPhone) Digg.be Twitter, Facebook RSS Breaking news In-depth analysis Services Weather Jobs TV Classifieds Fun Specials Discovery Trends & Lifestyle
  • 17. The Package From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS versus
  • 18. The Frog By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain
  • 19. The Frog By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain
  • 20. The Frog By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain Apple is bypassing the payment systems with its mobile wallet: http://www.macobserver.com/tmo/article/apple-lands-digital-wallet-deal-with-amex-visa-mastercard
  • 21. The Frog By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain If you can sell expensive cars online, you can sell anything online.
  • 22. The Gatekeeper New gatekeepers Recommendations “Good is good enough” Ambassadorship
  • 23. The Gatekeeper New gatekeepers Recommendations “Good is good enough” Ambassadorship Crowd-sourced opinions Peers as news distributors Automatic algorithms
  • 24. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  • 25. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  • 26. The Traveller Mobile technology Location / Local Always on / Instant gratification Decreased mobility (for society) De-centralized / NWOW “Good is good enough” Small Data
  • 27. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service
  • 28. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service
  • 29. The Participant Community Gamification Co-creation / Collaboration The power of the crowd Empowered Self (Self-)service
  • 30. The Participant Community Gamification Collaboration The power of the crowd Sharing economy Civic crowdfunding
  • 31. The Cyborg Quantified Self Wearable Computing Internet of Things Big Data Open Data Monitoring Even Smaller Contextual Awareness
  • 32. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring
  • 33. The Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring 1 min response time instead of 10, survival chance goes from 8% to 80% Includes defibrillator, GPS Tracking, onboard camera and microphone
  • 34. The Glass House Relationship Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Package Product, Service & Packaging Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The Frog Position in the value chain Bypassing Virtualization Fragmentation of touchpoints The Gatekeeper Opinion making New gatekeepers Recommendations "Good is good enough" Ambassadorship The Traveller Location & Place Place Utility Empowered self Delivery fulfillment New way of working Contextual awareness Real-time The Participant Community Community Gamification Collaboration The power of the crowd The Cyborg Progressive Technology Internet of things Wearables Quantified self Robotics Data Monitoring We have to prepare for a digital future, with new rules and new relationships
  • 35. What’s the digital impact? Trendwatching Business Cases Scenarios Impact Insights 80 You? Them?
  • 36. What does the future look like? Trendwatching Business Cases Scenarios Impact Insights 80
  • 37. What are our new business ideas? Trendwatching Business Cases Scenarios Impact Insights 80
  • 38. Keep watching the new evolutions Trendwatching Business Cases Scenarios Impact Insights 80 Trendwatching
  • 39. So how do you get going? Create your own Digital Transformation 1 vision and plan 2 Create Digital Leadership 3 Innovate in the right place(s) 4 Build the Transformation Fleet 5 Change the culture
  • 40. “If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first (when problems arise, the first solution is always digital). Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research So, where are you? How digital is your company? Digital Leadership Assessment
  • 41. You need Digital Leadership, on all levels CDO Shareholders Mkt Sales CIO COO CbsO Virtual Digital Leadership Team Digital Network Outside world Digital Officers DIGITAL OFFICE Digital Leads Board of Directors CEO
  • 42. So how do you get going? Create your own Digital Transformation 1 vision and plan 2 Create Digital Leadership 3 Innovate in the right place(s) 4 Build the Transformation Fleet 5 Change the culture
  • 43. Different types of innovation The Factory The Guesthouse The Garage Incremental innovation • Development of ‘need to have’ digitals projects and technology • Working on the existing foundation of the company • Follows general procedures and regulations • Slow Change projects • Small and dedicated project-teams, focused on in-house innovation • Limited independency: they are an (internal) supplier of the factory • Focus on strategically important new-style projects or add-ons that will be rolled-out within the existing company architecture Breakthrough innovation • Small dedicated teams focused on innovation • Autonomous operations and decisions • Possibly separate entities • Focused on agile and rapid development and roll-out of ideas in a stand-alone model •These can be grass-root internal initiatives or acquisition of interesting targets
  • 44. So how do you get going? Create your own Digital Transformation 1 vision and plan 2 Create Digital Leadership 3 Innovate in the right place(s) 4 Build the Transformation Fleet 5 Change the culture
  • 45. @jcaudron The Factory From ... ... to Digital Transformation The Guesthouse The Garage
  • 46. So how do you get going? Create your own Digital Transformation 1 vision and plan 2 Create Digital Leadership 3 Innovate in the right place(s) 4 Build the Transformation Fleet 5 Change the culture
  • 47. All things you do must start from a superior experience From now on, you are an agile and flexible company @jcaudron The customer always decides You live in a world of uncertainty Always play on the offense instead of the defense Don’t be afraid to cannibalize your own business Never, ever, disrespect new or small players How far away is this from YOUR business reality?
  • 48. Things to take away … Key Insights
  • 49. Disruption is real, deal with it! @jcaudron Disruption Modeling Transformation 1. Disruption is happening anyway, often without your knowing…
  • 50. Disruption is real, deal with it! @jcaudron Disruption Modeling 2. There are methods to understand the impact and plan for Transformation the future
  • 51. Disruption is real, deal with it! @jcaudron Disruption Modeling Transformation 3. You can take transformation in your own hands, but you will have to start NOW, in order to stay in the drivers seat!
  • 52. 4. You’ll need digital leadership @jcaudron throughout the entire organization
  • 53. @jcaudron 6. You will need to embrace new culture, policies, rules, methodologies, technology, processes, attitude, …
  • 54. @jcaudron 7. You’re no longer too big to fail …
  • 55. Start now. Model your own future. Play on the offense instead of on the defense! Read the book! Let us help you transform your company
  • 56. Digital Strategy and Transformation Jo Caudron jo@dearmedia.be - 0475/43.80.98
  • 57. • we are a digital consulting company • founded in 2009 • we work for large European clients • we have a strong vision on the impact of digital and act accordingly • we are advisors, writers, coaches and entrepreneurs AllDigitalNow Jo Caudron CEO Dado Van Peteghem Managing Partner Ilse Bollen Consultant Florence Pérès Consultant Helena Van Eykeren Consultant Sam Wouters Consultant
  • 59. Our Vision: AllDigitalNow All businesses will have to do things in a digital way because that’s what their AllDigitalNow clients want. Even non-digital companies will see their business be impacted by those who are digital (clients, competitors, partners, digital challengers, …). There is no way around this, the time of not believing is over.
  • 60. We make companies understand the long term impact of digital on their business, what this means for their future and how they can take digital transformation in their own 1 “AllDigitalNow” AllDigitalNow hands. We create business strategy, concepts and plans for online, mobile, social, … We are advisors. We do our job in a bootstrapped way, mixing high-end strategic thinking with pragmatic implementation, through thought leadership and entrepreneurship. 2 3
  • 61. Digital Strategy & Concept Development Digital Transformation Long Term Business Strategy 1 2 3
  • 62. Digital Transformation ——— Dealing with digital disruption ——— December 2014 jo@dearmedia.be / @jcaudron / +32 475 43 80 98