SlideShare a Scribd company logo
1 of 25
May 12 & 13, 2016 | Breckenridge, Colorado
Our Battle to Build
Culture
2013…Hard Times on the Farm
Retention Rate – 34%
OUCH…
T
So We Tried Some Stuff…
But - We Had Bigger
Problems
We Were Stuck in Old School SEO
Employee +
Management
=
BROKEN
Haters Were Gonna Hate…
Virtually No Brand or Identity
We Didn’t Trust Each Other
T
Here’s What We Did
Got Picky on Hiring
Small Teams.
Clear Goals.
Much Happiness.
Management = a
Skill
not just a promotion
Personal Accountability =
Key
Found
Meaning
Rewarded
Innovation
Decent Perks
Not Just Donuts
T
Embraced the Quirkiness
2013 : 34%
2014 : 48%
2015 : 87%
Employee
Retention Rates
It’s Still a Work in Progress
OK We’re Done
www.VSEO.com
Facebook.com/volume9inc
Twitter.com/V9SEO
May the SEO Force Be With You! T

More Related Content

What's hot

5 factors to choose the best course in finance
5 factors to choose the best course in finance5 factors to choose the best course in finance
5 factors to choose the best course in financeIntec Group
 
My great risk
My great riskMy great risk
My great riskElisafeta
 
Attitude assertiveness-assimilation
Attitude assertiveness-assimilationAttitude assertiveness-assimilation
Attitude assertiveness-assimilationArun Chitlangia
 
E2 Cultures and Norms
E2 Cultures and NormsE2 Cultures and Norms
E2 Cultures and NormsHien T. Ngo
 
Moving Toward Entrepreneurship
Moving Toward EntrepreneurshipMoving Toward Entrepreneurship
Moving Toward EntrepreneurshipJade Gasper, MBA
 
Engagement & Wellbeing - James dalton - Group Head of Engagement & Health - f...
Engagement & Wellbeing - James dalton - Group Head of Engagement & Health - f...Engagement & Wellbeing - James dalton - Group Head of Engagement & Health - f...
Engagement & Wellbeing - James dalton - Group Head of Engagement & Health - f...The Employee Engagement Alliance
 
How Staying Lean Made Us Big, Michael Perry, Shopify
How Staying Lean Made Us Big, Michael Perry, ShopifyHow Staying Lean Made Us Big, Michael Perry, Shopify
How Staying Lean Made Us Big, Michael Perry, ShopifyLean Startup Co.
 
7 Lessons to Grow Up Your Startup in Arizona by Greg Head
7 Lessons to Grow Up Your Startup in Arizona by Greg Head7 Lessons to Grow Up Your Startup in Arizona by Greg Head
7 Lessons to Grow Up Your Startup in Arizona by Greg HeadPHX Startup Week
 
The Real Education of Geniuses - Vikas Jain - College Workshop on 16 May 2020
The Real Education of Geniuses - Vikas Jain - College Workshop on 16 May 2020The Real Education of Geniuses - Vikas Jain - College Workshop on 16 May 2020
The Real Education of Geniuses - Vikas Jain - College Workshop on 16 May 2020TheRealEducation.com
 
Oscar Cartagena, My Defence of Learning
Oscar Cartagena, My Defence of Learning  Oscar Cartagena, My Defence of Learning
Oscar Cartagena, My Defence of Learning 16ocarta
 
Anna springbett - Sport Inspired - Volunteering and Wellbeing
Anna springbett - Sport Inspired - Volunteering and WellbeingAnna springbett - Sport Inspired - Volunteering and Wellbeing
Anna springbett - Sport Inspired - Volunteering and WellbeingThe Employee Engagement Alliance
 
Parent engagement 2
Parent engagement 2Parent engagement 2
Parent engagement 2V
 
5 surprising things about work-life balance
5 surprising things about work-life balance5 surprising things about work-life balance
5 surprising things about work-life balanceSherry Bevan
 
Delivering happiness Tony Hsieh Oct 2011
Delivering happiness Tony Hsieh Oct 2011Delivering happiness Tony Hsieh Oct 2011
Delivering happiness Tony Hsieh Oct 2011oliverhayes
 
3r nick stauffer
3r nick stauffer3r nick stauffer
3r nick stauffersoccernds28
 

What's hot (18)

5 factors to choose the best course in finance
5 factors to choose the best course in finance5 factors to choose the best course in finance
5 factors to choose the best course in finance
 
My great risk
My great riskMy great risk
My great risk
 
Attitude assertiveness-assimilation
Attitude assertiveness-assimilationAttitude assertiveness-assimilation
Attitude assertiveness-assimilation
 
E2 Cultures and Norms
E2 Cultures and NormsE2 Cultures and Norms
E2 Cultures and Norms
 
Get Your Year In Gear 2014
Get Your Year In Gear 2014Get Your Year In Gear 2014
Get Your Year In Gear 2014
 
Moving Toward Entrepreneurship
Moving Toward EntrepreneurshipMoving Toward Entrepreneurship
Moving Toward Entrepreneurship
 
Engagement & Wellbeing - James dalton - Group Head of Engagement & Health - f...
Engagement & Wellbeing - James dalton - Group Head of Engagement & Health - f...Engagement & Wellbeing - James dalton - Group Head of Engagement & Health - f...
Engagement & Wellbeing - James dalton - Group Head of Engagement & Health - f...
 
How Staying Lean Made Us Big, Michael Perry, Shopify
How Staying Lean Made Us Big, Michael Perry, ShopifyHow Staying Lean Made Us Big, Michael Perry, Shopify
How Staying Lean Made Us Big, Michael Perry, Shopify
 
7 Lessons to Grow Up Your Startup in Arizona by Greg Head
7 Lessons to Grow Up Your Startup in Arizona by Greg Head7 Lessons to Grow Up Your Startup in Arizona by Greg Head
7 Lessons to Grow Up Your Startup in Arizona by Greg Head
 
The Real Education of Geniuses - Vikas Jain - College Workshop on 16 May 2020
The Real Education of Geniuses - Vikas Jain - College Workshop on 16 May 2020The Real Education of Geniuses - Vikas Jain - College Workshop on 16 May 2020
The Real Education of Geniuses - Vikas Jain - College Workshop on 16 May 2020
 
Oscar Cartagena, My Defence of Learning
Oscar Cartagena, My Defence of Learning  Oscar Cartagena, My Defence of Learning
Oscar Cartagena, My Defence of Learning
 
Anna springbett - Sport Inspired - Volunteering and Wellbeing
Anna springbett - Sport Inspired - Volunteering and WellbeingAnna springbett - Sport Inspired - Volunteering and Wellbeing
Anna springbett - Sport Inspired - Volunteering and Wellbeing
 
Parent engagement 2
Parent engagement 2Parent engagement 2
Parent engagement 2
 
5 surprising things about work-life balance
5 surprising things about work-life balance5 surprising things about work-life balance
5 surprising things about work-life balance
 
10 Favourite Management and Leadership Hacks
10 Favourite Management and Leadership Hacks10 Favourite Management and Leadership Hacks
10 Favourite Management and Leadership Hacks
 
Delivering happiness Tony Hsieh Oct 2011
Delivering happiness Tony Hsieh Oct 2011Delivering happiness Tony Hsieh Oct 2011
Delivering happiness Tony Hsieh Oct 2011
 
Nick Stauffer
Nick StaufferNick Stauffer
Nick Stauffer
 
3r nick stauffer
3r nick stauffer3r nick stauffer
3r nick stauffer
 

More from Jim Kreinbrink

More from Jim Kreinbrink (7)

Matt Lacuesta Search Con 2016
Matt Lacuesta Search Con 2016    Matt Lacuesta Search Con 2016
Matt Lacuesta Search Con 2016
 
Everett Sizemore
Everett SizemoreEverett Sizemore
Everett Sizemore
 
Tim Miller- Yext
Tim Miller- YextTim Miller- Yext
Tim Miller- Yext
 
Cade Lee
Cade LeeCade Lee
Cade Lee
 
David Yarian- Volume 9
David Yarian- Volume 9David Yarian- Volume 9
David Yarian- Volume 9
 
Bj Enoch- Pikes Peak
Bj Enoch-  Pikes PeakBj Enoch-  Pikes Peak
Bj Enoch- Pikes Peak
 
Seo Social Footprint
Seo Social FootprintSeo Social Footprint
Seo Social Footprint
 

Recently uploaded

Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Jomer Gregorio
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 
Meeting Koordinasi All Team Sales dan Marketing Departement
Meeting Koordinasi All Team Sales dan Marketing DepartementMeeting Koordinasi All Team Sales dan Marketing Departement
Meeting Koordinasi All Team Sales dan Marketing DepartementZkieRabozen
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsVbout.com
 
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...Macromator Inc.
 
Elevate Your Brand with Billion Broadcaster's Horizontal Lift Advertising
Elevate Your Brand with Billion Broadcaster's Horizontal Lift AdvertisingElevate Your Brand with Billion Broadcaster's Horizontal Lift Advertising
Elevate Your Brand with Billion Broadcaster's Horizontal Lift AdvertisingVikasYadav194549
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfPauleneNicoleLapira
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generationvidhyalakshmiveerapp
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxAhnaf Tahmid Haque
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar
 
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdfMeta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdfGreat India Shop Fest
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership areajaynee G
 
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
Iranian Strikes on Israel  Assessing the Impact and Implications.pptxIranian Strikes on Israel  Assessing the Impact and Implications.pptx
Iranian Strikes on Israel Assessing the Impact and Implications.pptxelizabethella096
 
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...mikehavy0
 

Recently uploaded (20)

Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
Meeting Koordinasi All Team Sales dan Marketing Departement
Meeting Koordinasi All Team Sales dan Marketing DepartementMeeting Koordinasi All Team Sales dan Marketing Departement
Meeting Koordinasi All Team Sales dan Marketing Departement
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
 
Elevate Your Brand with Billion Broadcaster's Horizontal Lift Advertising
Elevate Your Brand with Billion Broadcaster's Horizontal Lift AdvertisingElevate Your Brand with Billion Broadcaster's Horizontal Lift Advertising
Elevate Your Brand with Billion Broadcaster's Horizontal Lift Advertising
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
Niche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptxNiche Analysis for Client Outreach Outside Marketplace.pptx
Niche Analysis for Client Outreach Outside Marketplace.pptx
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdfMeta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
Meta­ unveils­ enhanced­ gen-AI­ tools­ catering­ to­marketers.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
Iranian Strikes on Israel  Assessing the Impact and Implications.pptxIranian Strikes on Israel  Assessing the Impact and Implications.pptx
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
 
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
 

Volume 9