Seo Social Footprint

CAS2012 Analytics 1 - SEOmom

This document discusses the importance of analytics and metrics for websites. It emphasizes starting with the goals of the website and choosing key performance indicators that measure success or failure in achieving those goals. Examples are provided for different types of websites. Secondary metrics are also important to track. The document discusses tracking both positive and negative metrics over time. It also covers competitive research, social media metrics, and conversion rate optimization. The overall message is that analytics can help improve a website by measuring what is working and identifying areas for improvement.

2012-02 iStrategy Sydney, AU Community Development and Management

10 Things Yacht Executives Need to know about Internet Marketing

2012 03 OMI Denver inbound marketing- seo is more than seo

Regional Business Expo Presentation

Doug Burton

The document outlines a presentation on social media and marketing strategies. It discusses how traditional mass marketing is less effective today given people's increased use of social networks and advice from friends/family over local TV news. The presentation emphasizes developing a social media strategy as part of an integrated marketing plan, and using social platforms like Facebook to engage customers, start conversations, and build brand advocacy over simply raising awareness.

SEO in 2009

Wil Reynolds

The document discusses search engine optimization strategies in 2009. It recommends obtaining high-quality links from sites mentioning a company but not linking to it, embedding content on other sites, press releases, guest blogging, blog directories, and niche social media. It also discusses how Google is integrating different data sources like images, news, and videos into search results. Proper keyword research and developing digital assets are important to appear across Google's properties.

The document discusses strategies and tactics for using Twitter effectively for business purposes. It recommends establishing goals and consistency across social media platforms, and allocating sufficient resources to listening, reporting, and taking action on customer feedback. Specific Twitter tactics include optimizing blogs, videos, and other content to share on Twitter; localizing messages; engaging with niche communities; and providing excellent customer service to build relationships.

Making social media make money boca executive

2011 05 IRLday - Marketing for hospitality, Dublin City U

This document summarizes a presentation on cloud marketing for tourism. It discusses search engine optimization basics and how SEO is evolving to incorporate more social data and brand metrics. Specific tactics covered include keyword research, link building, mobile SEO, leveraging alternate search engines and social networks, and community building through content marketing, blogging, and advanced techniques. Advanced link building strategies are also outlined. The presentation emphasizes testing different tactics and measuring their return on investment.

2010 08 india search summit - opportunities in the future of search marketing

Home builders pp

Gaining Traction: Inbound Marketing for Startups

The document discusses inbound marketing strategies for startups. It recommends creating and sharing high-quality content to attract and engage customers through search engines, social media, blogs and other online channels. Specific tactics mentioned include developing sharing incentives, mining social networks for engagement, creating embeddable content, and giving the community a platform to contribute user-generated content. The goal is to earn interest from potential customers through these inbound channels rather than relying primarily on paid advertising.

Social Media Marketing for Real Estate Professionals v2.2

Ryan Shaughnessy

Social Media Marketing for SEO + Links

Virtu-Assist | SocialAgent

Rand Fishkin discusses 5 major ways that social media can contribute to SEO and inbound marketing. These include discovering the right content to create, sharing content with an audience likely to spread it, building relationships with influencers, acquiring direct links and citations, and conducting indirect brand building. Fishkin provides many specific tips under each category such as finding content inspiration on Q&A sites, using tools like FollowerWonk to find influencers, and sharing content across multiple social profiles and sites.

Socialnomics

Erik Qualman

The Perfect Match: Ecommerce & Social Media

guestfe4bc7

Shashi Bellamkonda presented this at a session of the The Internet Merchants Association's fourth annual conference in Las Vegas on March 2nd. Did you know that 69% of consumers that purchase mostly online also visit social networking sites? Consumers are informed AND social these days. Listen as Shashi Bellamkonda, Social Media Swami of Network Solutions gives you the inside scoop on blending social media sites with your e-commerce business. What social media sites should you be paying attention to? Learn the right way – and best sites - to interact with consumers to grow your e-commerce business!

Social Media & Small Business : Taking your first steps in Social Media

Shashi Bellamkonda

Data Driven Design - Web Analytics & Testing for Designers (Web Directions So...

Luke Stevens

This document summarizes a presentation by Luke Stevens on data-driven web design. [1] It discusses how performance metrics can be used to test different design variations and identify the best performing one using A/B testing. A case study is presented of redesigning PhotographyBLOG.com where testing found user performance was identical between two designs. The presentation advocates for using tools like Google Website Optimizer to serve different CSS files and measure results in Google Analytics to objectively test web designs.

A Realtors Guide to Google

The Changing Face of Content Promotion [Pubcon 2013]

Fractl

Barrack 2.0

iSalesman

How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010

Stephanie Simmons

Local search class 45 min

Kat & Mouse Co.

The document summarizes strategies for local businesses to dominate local search engine results. It recommends claiming and optimizing business listings on platforms like Google Places and Bing Local to increase prominence. It also emphasizes the importance of consistency in business name, address, and phone number (NAP) across listings and websites. The document further suggests techniques for local businesses to build high-quality, relevant links and citations to their websites to improve search rankings and visibility. These include creating valuable local content, sponsoring community events, and claiming directories and review profiles.

Edmond media class in slide show format

This document provides guidance on using online and social media tools to build a real estate brand and business. It recommends shifting from push to pull marketing and going to where customers are online. Key aspects of Web 2.0 include communities having more control and influencing people to act on your behalf. Top tools include search, blogs, social networks like Facebook and Twitter, and video platforms like YouTube. The document also provides tips on branding, content creation, and online strategies for real estate professionals.

SEO 2014- Future of SEO

This document discusses SEO strategies for 2014. It notes that Google introduced many new search results page features in 2013. Content marketing, site speed, and mobile usability are becoming increasingly important alongside traditional tactics like link building and on-page optimization. The rise of the Knowledge Graph and voice search are changing how users interact with search engines. SEO professionals must adapt strategies to focus more on content and usability across different devices and platforms.

SEO Tips- Changing landscape of SEO & Links

Getting To The Top Of Google

This document provides tips and strategies for search engine optimization (SEO). It discusses how Google determines relevance and recommends focusing on quality, accessible content that is highly relevant to the target keywords. It also emphasizes building trustworthy backlinks from a diverse set of websites and behaving like a trusted brand through real-world presence and involvement in online communities. The overall message is that SEO requires a holistic approach across content, technical setup, and social engagement, with the goal of providing great experiences for users rather than just rankings.

On The Edge Manchester - Kristal Ireland

Kristal Ireland

This document provides an overview of social media for B2B organizations. It discusses how social media has become a big part of digital marketing with billions of users on major platforms. While social media is often thought of for B2C brands, the document explains how it can also be effective for B2B companies to build relationships with customers and influencers. It provides tips for B2B brands in using social media, including having a strategy, knowing the rules of each platform, getting creative with content, and measuring the results of social media campaigns. The document emphasizes the importance of understanding your brand and developing engaging content that focuses on the customer experience rather than just sales.

What's hot

2011 07 oms atlanta - gillian muessig - twitter workshop

Making social media make money boca executive

2011 05 IRLday - Marketing for hospitality, Dublin City U

2010 08 india search summit - opportunities in the future of search marketing

Home builders pp

Gaining Traction: Inbound Marketing for Startups

Social Media Marketing for Real Estate Professionals v2.2

Ryan Shaughnessy

Social Media Marketing for SEO + Links

Virtu-Assist | SocialAgent

Socialnomics

Erik Qualman

The Perfect Match: Ecommerce & Social Media

guestfe4bc7

Social Media & Small Business : Taking your first steps in Social Media

Shashi Bellamkonda

Data Driven Design - Web Analytics & Testing for Designers (Web Directions So...

Luke Stevens

A Realtors Guide to Google

The Changing Face of Content Promotion [Pubcon 2013]

Fractl

Barrack 2.0

iSalesman

How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010

Stephanie Simmons

Local search class 45 min

Kat & Mouse Co.

Edmond media class in slide show format

What's hot (18)

2011 07 oms atlanta - gillian muessig - twitter workshop

Making social media make money boca executive

2011 05 IRLday - Marketing for hospitality, Dublin City U

2010 08 india search summit - opportunities in the future of search marketing

Home builders pp

Gaining Traction: Inbound Marketing for Startups

Social Media Marketing for Real Estate Professionals v2.2

Social Media Marketing for SEO + Links

Socialnomics

The Perfect Match: Ecommerce & Social Media

Social Media & Small Business : Taking your first steps in Social Media

Data Driven Design - Web Analytics & Testing for Designers (Web Directions So...

A Realtors Guide to Google

The Changing Face of Content Promotion [Pubcon 2013]

Barrack 2.0

How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010

Local search class 45 min

Edmond media class in slide show format

Similar to Seo Social Footprint

SEO 2014- Future of SEO

SEO Tips- Changing landscape of SEO & Links

Getting To The Top Of Google

On The Edge Manchester - Kristal Ireland

Kristal Ireland

4 Pillars of Digital Marketing

Turbo Marketing Solutions

The document discusses the four pillars of digital marketing: search, social media, design, and reports. It provides tips and recommendations for each pillar. For search, it emphasizes quality, relevant content and technical SEO best practices. For social media, it recommends prioritizing top platforms like Facebook and Twitter based on audience and suggests creating a content calendar and quick social media policy. For design, it stresses user-centric thinking and testing. And for reports, it recommends using analytics tools like Google Analytics to track key metrics and measure goals.

CAPSTONE PPT 2.pptx

shaikNoorJahan11

This document provides an overview of a presentation on content development, management, and distribution in a website. It discusses four phases of web content development: concept, plan, build, and launch. It also outlines the need for studying content development and management to better engage target audiences and increase sales. Finally, it describes the scope of web content management software becoming narrower as customers interact with brands outside of websites.

Alastair's talk at ASTP Proton in Barcelona

Hanna Mepstead

Your website must-haves for leads, sales and traffic via @tshegofatsoZA

Tshegofatso Sepeng

The document provides recommendations for improving a company's website to drive traffic, leads, and sales. It discusses four parts: getting found online through search engine optimization; design and usability; creating valuable content; and improving conversions. The goal is to engage visitors and turn them into leads by optimizing calls-to-action, landing pages, and forms. Following these guidelines will generate traffic and qualified leads through an integrated inbound marketing strategy.

Winning the Online Marketing Game Through Content Optimization 2013

MultiWave Media

Building Your Personal or Your Dealership’s Online Brand & Digital Empire Thr...

With 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social media, can your dealership move more metal using social media marketing? The answer is a huge resounding YES, and in this video, I want to show you how. I don’t think a day goes by where we don’t get a dealer asking us if you can really sell more cars, trucks, crossovers, and SUVs by investing time and energy nurturing social media channels. ---------- ***Learn How To Build Your Online Brand and Digital Empire With This FREE TRAINING: https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap ---------- I understand the question. You are already spending 12 hours a day at the dealership managing people, technology, problems, customers, incentives and financing, all that while trying to increase your sales. Time is a luxury you don’t have. You need results! Traditional medias are just not giving you the traction they used to. Search engine marketing is now costing an arm and a leg because every one of your competitors is bidding for the same automotive related keywords. Now to make matters worst, every time you try to have a conversation about tackling social media marketing there always seem to be a new platform rising in popularity or another one dying. Where should you put your efforts and resources to make sure you’re not missing the boat? All you want to do is sell more vehicles. So what should you do? Obviously, we’re not going to be able to discuss at length and depth all the countless possibilities of social media marketing for car dealers. But I do want to bring you on a quick journey that will hopefully provide you with a bird’s eye view of the plan you should thrive to have in place over the next 30 days. At the end of the video, you should have a pretty clear vision of how everything connects and works together. Let’s get started! -------- Learn How To Build Your Online Brand and Digital Empire With This FREE TRAINING: https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap

10 strategies to build domain value with internet marketing

The presentation explored the most effective internet marketing strategies to make domain names more valuable. Topics covered: - New ways to drive domain traffic through internet advertising and website promotions - Facebook Marketing strategies with Facebook Fan Pages and Facebook Likes - The most effective tactics for search engine marketing - Web site marketing tips - New strategies to make money using social media - Rapid content development strategies - New awareness building techniques - Article Marketing with ezinearticles.com - Video and YouTube Marketing - Create a Tribe or Community on your website

Digital Branding - You and Your Business

The Toolbox, Inc.

Brandstreaming: an introduction

Jonny rosemont

Marketing above the fold (3)

Jen Brugliera

This document provides guidance on developing an effective social media strategy for a Boston limousine service. It recommends determining goals and key metrics for success before beginning social media campaigns. Platforms like Facebook, Twitter, LinkedIn and blogs are discussed as ways to engage customers, monitor competitors and build brand recognition. The document emphasizes listening to customers and interacting with them across various channels. It also stresses measuring return on investment through analytics to ensure social media efforts are effective.

JAN 2024 DM SESSIONS CONFERENCE (1).pdf

EllenWatson18

Yesterday, we had a big Part Three Digital achievement with Hannah, Lena and I speaking at our largest event to date. We had the joy of opening up the Digital Marketing Sessions Conference in partnership with Ulster University. Originally, the thought of going first terrified me but now I will be desperate to go first every time. This allowed for us to kick start the day with lots of energy, then sit back and fully engage with the remaining speakers. We spoke about the ‘Blurred lines Between Social and Search Marketing.’ This included information on Social SEO, changing habits and social ranking factors with some practical tips any brand can action. Emma Burdett did an amazing job of curating a conference that was engaging and covered a wide range of digital topics including AI, Video, Big Data, UX, SEO and much more. If I had to pick five things for you to take away from our presentation they would be: • Social Search exists and is very real • Know your audience and where they are searching • Find your keywords and use them in voice overs, text overlays and copy • Hashtags are NOT DEAD • Create native content for each channel. You can find our slides below for some light weekend reading!

Next Digital Sales Conference Overview of SEO

Sean Francis

October 2017 Digital Marketing Roundtable

Martha Herdendorf

This document provides an overview of strategies for attracting top talent using digital marketing. It begins with a brief history of website design from the early 1990s to present. It then discusses top website trends for 2018 such as HTTPS security, push notifications, site speed optimization, mobile-first design, unique layouts/imagery/video, and optimized career sections. The document emphasizes the importance of a mobile-friendly website and social media presence for attracting both clients and talent. It also stresses using digital marketing to showcase company culture, community involvement, and career opportunities in order to engage potential job candidates. Overall, the document advocates applying customer acquisition strategies to talent attraction through an online presence that highlights the employer brand.

BRAVE March 2014

This document provides tips and strategies for search engine optimization (SEO). It discusses how Google determines relevance and recommends focusing on quality, relevant content rather than keyword stuffing. It emphasizes building trustworthy, high-quality links from relevant websites and domains. The document also stresses the importance of technical SEO best practices like submitting sitemaps and verifying websites with search engines.

Local Social Media Is Your Competitive Advantage | Webinar with Charity Ziert...

AppFolio

With co-hosts Grace Hill and NAA, we hosted a fantastic webinar with Charity Zierten, Social Marketing Expert, on the topic of “Local Social Media Is Your Competitive Advantage.” Charity shared several tips and ideas of ways you can optimize your local presence on social networks to drive more traffic to your website and online communities. Attendees learned many best practices on how to use social media win over potential owners, how new social media tools can help you becoming more visual and help you grow your business and much more.

Social Search

R3 Social Media

Roxanne Roark discusses how social media can impact search engine optimization. She defines SEO as affecting a website's visibility in unpaid search results through on-page optimization and link building. While social signals from sharing correlate with rankings, the important factor is using social media to build relationships and earn links from influential sites, not just shares. Case studies show content marketing and social media campaigns helping websites rank higher through increased visibility.

Similar to Seo Social Footprint (20)

SEO 2014- Future of SEO

SEO Tips- Changing landscape of SEO & Links

Getting To The Top Of Google

On The Edge Manchester - Kristal Ireland

4 Pillars of Digital Marketing

CAPSTONE PPT 2.pptx

Alastair's talk at ASTP Proton in Barcelona

Your website must-haves for leads, sales and traffic via @tshegofatsoZA

Winning the Online Marketing Game Through Content Optimization 2013

Building Your Personal or Your Dealership’s Online Brand & Digital Empire Thr...

10 strategies to build domain value with internet marketing

Digital Branding - You and Your Business

Brandstreaming: an introduction

Marketing above the fold (3)

JAN 2024 DM SESSIONS CONFERENCE (1).pdf

Next Digital Sales Conference Overview of SEO

October 2017 Digital Marketing Roundtable

BRAVE March 2014

Local Social Media Is Your Competitive Advantage | Webinar with Charity Ziert...

Social Search

More from Jim Kreinbrink

Volume 9

In 2013, the company had a low employee retention rate of 34% and was struggling with outdated SEO practices, lack of trust between employees and management, and no clear brand or identity. To improve culture, they focused on selective hiring, setting clear team goals, treating management as a learnable skill, rewarding innovation, and embracing their quirky personality. These changes led to increased employee retention rates from 34% in 2013 to 48% in 2014 to 87% in 2015 as they built a stronger company culture.

Matt Lacuesta Search Con 2016

The document discusses a conference on strengthening relationships through better SEO integration held in Breckenridge, Colorado in May 2016. It provides tips on increasing the effectiveness of digital efforts, such as being different, making things simple, causing happiness, and shaking things up. Additional tips are given on content development, user experience, creative marketing, social awareness, branding, customer service, sales, public relations and reporting to integrate SEO best practices. The importance of identifying opportunities to show more value to clients through SEO integration is emphasized.

Everett Sizemore

Tim Miller- Yext

Yext is the world's #1 location management platform that manages over 650k locations for over 425 enterprise clients. It helps brands be connected to all location-based apps and services to allow mobile consumers to easily find, visit, and transact with their locations. Yext integrates with over 100 publishers and technology partners to reach customers wherever they search for local information on their mobile devices through location-based experiences.

Cade Lee

This document discusses tiered link building strategies. Tiered link building involves first building links to "Tier 1 properties" and then building additional links from those Tier 1 properties to other sites, and from those sites to more sites. This creates a network of linked properties that increases the popularity and indexation of the target site. The benefits are duplicating organic popularity, increasing the target page's indexation, and allowing lower tiers to be manipulated for keywords. An example is shown where little Tier 1 action achieved huge rankings through a 6-tier link building profile. Indexing tools are recommended for tracking the link profile.

David Yarian- Volume 9

The document discusses 3 insights from a Google engineer about improving SEO. The insights are: 1) Mobile search is now the majority and mobile-first design is crucial, 2) Websites must demonstrate expertise, authority, and trust (E-A-T) through high-quality content, and 3) Google is focused on properly matching search intent to results through understanding queries rather than keywords. The document emphasizes starting with mobile, evaluating content quality honestly, and obsessing over what users actually want to find.

Bj Enoch- Pikes Peak