An overview of how to manage and execute when working with social media influencers

1. Influencers:
How to super-charge your
app growth

2. The workshop today…
Why Influencers?
The 5 commandments
Q & A

7. Influencer marketing…

8. Why Influencers?

9. E-Word of mouth

10. Do you recognise him?

11. Do you recognise these logos?

12. 10 Million Youtube views a day!

13. 4.5 Million views a day!

14. Here to stay!

15. What percentage of brands plan on increasing
their spending on influencers?

16. According to Marketing Week
“65% of brands plan to increase spending on
influencers.
The main aim of the investment is to boost
brand awareness”

17. What percentage of marketers are unsure how
to calculate fees?

18. According to Rakuten Marketing
“86% of marketers are unsure how to
calculate influencer fees”

19. Here are some secrets to help
you boost your ROI!

20. Commandments
Commandments
of influencer
marketing

21. It’s a marathon NOT a sprint
1.Think long term

22. 1 post syndrome.

23. 2.Test & Iterate

24. Search for the best combination

25. Scribd
Test platform

26. Test Influencers

27. (a) (b)Test Content

28. 3.Creative Guidance

30. H2H marketing

31. 4.Think from influencer’s perspective

33. 5.Use an expert!

34. Influencer marketing is unique…

35. Incredibly powerful

36. Embargo

37. Outside
top 200
Lifestyle

38. Lifestyle

39. Remember…
Think long term
Test & Iterate
Give creative guidance
Think from influencer’s perspective
Use an expert

40. Free Influencer consultation
Code: APS2018
Jidé Maduako
Jide@Yokenetwork.com
Thank ou!