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Eyesore to Eyecandy: Elevate Your Brand Online!
1.
Eyesore to Eyecandy: Elevate
Your Brand Online! Cassie Dispenza Sr. Director, Marketing & Partnerships Saffire
2.
3.
4.
Elevate Your Online
Image LOGO PHOTOGRAPHY
5.
Part One:
6.
7.
v
8.
9.
v
10.
11.
12.
13.
What is YOUR Rodeo’s
Brand?
14.
Your Brand It’s a
promise. It’s an image people associate with you. It’s a set of core values. It’s an emotion.
15.
16.
17.
18.
19.
20.
Core Values 1) We
are Smart & Creative Innovators 2) We Make Nerdy Fun! 3) We are Dedicated Team Players 4) We Treat Our Clients Like Family
21.
Core Focus Our passion
is empowering people to feel smart and successful Our niche is simple, integrated websites and ticketing
22.
23.
24.
Cool, thanks. So where
can I get a little help?
25.
26.
27.
28.
Part 2: Striking
Photography
29.
30.
31.
Photography Matters
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
What Makes a
Good Photo?
42.
Image Quality 25% Effectiveness 25% User Response 25% Message 25% Physical
Size
43.
Quality – Physical
Size
44.
Image Quality 25% Effectiveness 25% User Response 25% Message 25% Physical
Size, Quality Composition, Emotion, Interest
45.
Effectiveness - Composition
46.
Effectiveness - Composition
47.
Emotion, Interest
48.
Emotion, Interest
49.
Image Quality 25% Effectiveness 25% User Response 25% Message 25% Physical
Size, Quality Composition, Emotion, InterestMessage to Your Users
50.
Message Wait a minute,
is this place a parking nightmare? That place looks like fun!
51.
Message OMG – what
a sweaty sea of humanity! Wow, I want to take the kids here for some fun!
52.
Image Quality 25% Effectiveness 25% User Response 25% Message 25% Physical
Size, Quality Composition, Emotion, InterestMessage to Your Users Influence Decisions
53.
54.
Now, Go Get
Some!
55.
56.
57.
PHOTOGRAPHY Online resources for Online
Resources
58.
59.
60.
61.
62.
63.
64.
Find Your Own
Photos Online
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
Consider Your Space!
76.
77.
78.
79.
80.
81.
Thank you. cassie@saffire.com More Online
Marketing Tips Website www.saffire.com Facebook TeamSaffire Twitter @TeamSaffire Instagram teamsaffire Pinterest saffire YouTube saffirestudio
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