The ball has dropped on the new year and associations across the country have a brand new set of goals for serving their members and growing their organizations in 2014.
Some associations will have goals for generating new member sales. Some will seek to improve member retention rates. Others will want to increase non-dues revenue from sources such as events, sponsorships and advertising. And, of course, some associations have goals for all three areas.
Regardless of your goals, demonstrating value to your members and growing your association is critical for your success in 2014 and you need more than just goals to achieve success.
You need a plan of how to get there and key strategies you can use to accomplish your goals.