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Eyesore to
Eyecandy:
Elevate Your
Brand Online!
Jeremy Emerson
Partner, Creative Director, Saffire
A Little Bit About
MeI’ve been drawing and painting since I
can remember
Graduate of Portland State University
Introduction to the web in 1995
Founded first company in 1998,
continuing with Saffire today
Our History
Today, hundreds of
events, venues &
destinations trust
Client Retention
Our Team
Kendra Wright
Founder
Aaron Pederson
President
Jeremy Emerson
Partner, Creative Director
Cassie Roberts
Senior Director of Marketing
& Partnerships
Chris Lugar
Technical Director
Jessica Bybee-Dziedzic
Director of Partnerships
Brandi Jo Reilly
Director of Client Experience
Ashley Zema
Client Experience Manager
Travis Milum
Marketing Manager
Daniel
Bunn
Software Engineer
Jeff Seymour
Front End Developer
Jodi Buresh
Director of Partnerships
Phil Thompson
Client Experience Manager
Katie Bobzien
Jr. Designer
Kyle Houston
Senior Front End Developer
Jessica Carlo
Marketing Coordinator
Amy Pelzl
Director of Ticketing
Partnerships
Erica Zimmerman
Ticketing Service Manager
Families pic
v
v
What is
YOUR
Festival’s
Your Brand
It’s a promise.
It’s an image people associate with you.
It’s a set of core values.
It’s an emotion.
Symbolism &
Meaning
Core Values
1) We are Smart & Creative Innovators
2) We Make Nerdy Fun!
3) We are Dedicated Team Players
4) We Treat Our Clients Like Family
Core Focus
Our passion is empowering people to
feel smart and successful
Our niche is simple, integrated
websites and ticketing
Cool, thanks dude.
So where can I get
help?
So that’s why...
Photograp
hy
Matters
What Makes a Good
Photo?
Good Photography
- Think about these four elements:
- Image Quality
- Effectiveness
- Message
- User Response
Image
Qualit
y
25%
Effect
ivene
ss
25%
User
Respo
nse
25%
Me
ssa
ge
25
%
Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size
Quality – Physical
Size
Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size
Composition, Emotion, Intere
Effectiveness -
Composition
Effectiveness -
Composition
Emotion, Interest
Emotion, Interest
Emotion, Interest
Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size
Composition, Emotion, IntereMessage to Your Users
Message
a minute, is this place a parking nightmare?That place looks like fun!
Message
OMG – what a sweaty sea of humanity!Wow, I want to take the kids here for som
Image Quality
25%
Effectiveness
25%
User Response
25%
Message
25%
Physical Size
Composition, Emotion, IntereMessage to Your Users
Influence Decisions
Get Some!
PHOTOGRAPHY
Online resources
for
Online
Resources
Gratisogr
aphyhttp://gratisography.com/
Find Your Own
Photos Online
Super Advanced
Options
Consider
Your Space!
So what do I
do?
Thank
you.
More Online
Marketing TipsWebsite
www.saffire.co
m
Facebook
TeamSaffire
Twitter
@TeamSaffire
Instagram

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