2. 2
What is a brand?
A brand is your target audiences’ gut feeling
about your organization.
Our Core Beliefs
3. 3
What makes a brand successful?
It furthers your business objectives.
Builds trust.
Feels authentic. The brand has a voice,
just like a person.
Our Core Beliefs
4. 4
What are the key considerations when
creating a brand?
Our Core Beliefs
Key
Audiences
Competitive
Environment
Leadership
& Culture Brand
5. 5
Our Core Beliefs
What is a website?
A website is software that motivates
a user to take action.
6. 6
Our Core Beliefs
What makes a website successful?
High search rank. Google doesn’t look, it reads.
Stickiness. The website motivates your users to start an
ongoing relationship to your brand.
Conversions. Proof that your audience is taking the
actions you want.
7. 7
Branding: Approx 14 weeks
Website: Approx 20 weeks*
* We can start planning &
content in week 7
How long will it take?
