Cha-Ching Is Your Website Rolling in the Dough?

1. Cha – Ching
Is Your Website
Rolling in the
Dough? By: Jodi Buresh, CFE

10. PRINT-AT-HOME TICKETS

11. ADVANCE TICKETS
By: Jodi Buresh

12. SCANNING PRE-SOLD TICKETS
By: Jodi Buresh

13. OR SELL AT THE GATE
By: Jodi Buresh

14. WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!
By: Jodi Buresh, CFE

15. Cha – Ching
Is Your Website
Rolling in the
Dough? By: Jodi Buresh, CFE

18. DUH!
By: Jodi Buresh, CFE

19. By: Jodi Buresh, CFE

20. Increase the
Number of
Customers
By: Jodi Buresh, CFE

21. Increase the number of customers
By: Jodi Buresh, CFE
• Web Address on EVERYTHING
• Promote on Social Media Sites
• Entry Forms – drive them to your site
• Advertising – Radio/TV etc

22. Increase the
Average
Order Size
By: Jodi Buresh, CFE

24. By: Jodi Buresh, CFE

25. Increase the Average Order Size
By: Jodi Buresh, CFE
• 60 x 60 Rule
• Quantity Discount – Buy more! Save more!

26. By: Jodi Buresh, CFE
Quantity Discount

27. Offer
an
Upgrade
By: Jodi Buresh, CFE

28. By: Jodi Buresh, CFE
Offer an Upgrade
• Buy by February 1 – you get (1) VIP Parking Pass
• Purchase Weekly Pass and you get $20 in Food Vouchers
• Purchase by April 1 and have a chance to be in the
drawing to meet Cheap Trick

29. Bundling
By: Jodi Buresh, CFE

30. Bundle
• Adult Mega Pass Early Bird
• Family Fun Pack
• Family 3 Day Pass
• Date Night Pass
• Free Parking if purchasing a Family Fun Pack

31. Expedited
Delivery
By: Jodi Buresh, CFE

32. By: Jodi Buresh, CFE
Expedited Delivery

33. Use Sponsors to
Promote Your
Event
By: Jodi Buresh, CFE

34. Sponsors/Partners
By: Jodi Buresh, CFE
• Give them a ‘Discount Code’ they can give to their
valuable customers

35. Build your
list of loyal
subscribers
By: Jodi Buresh, CFE

36. Build Your List of Loyal Subscribers
By: Jodi Buresh, CFE
• Opt In Location! – “Top Fold” – Every Page
• Consider “Hover Ads” on your page.
• New Features on your Headline

39. Send Targeted Emails
By: Jodi Buresh, CFE

40. By: Jodi Buresh, CFE
Targeted Emails!
• Loyal Customers –
• Social Media fans
• Exhibitors
• 4H or FFA exhibitors

41. By: Jodi Buresh, CFE
No Emails?
• Ask them to sign up online for discounts
• Sign Up for the Behind The Scene Specials
• Incentive to sign up (drawings)

42. By: Jodi Buresh, CFE
Discount
Codes!

43. MailChimp Ads
By: Jodi Buresh, CFE

44. By: Jodi Buresh, CFE
FB and
Instagram
Ads

45. FLASH
Sales
By: Jodi Buresh, CFE

46. By: Jodi Buresh, CFE
Flash Sales!
• First sale you do!
• Limit the time on sale! Don’t limit the quantity
• Promote it!
• Be Prepared

47. By: Jodi Buresh, CFE

48. By: Jodi Buresh, CFE
Goals!
• Initial goal was to get Western New York talking
about the Fair in March.

49. By: Jodi Buresh, CFE
What did they do?
• Press Releases
• :15 Radio throughout the day to different demographics
• Emails to their qualified database
• Text Alerts
• Social Media

52. Facebook Header

53. Facebook Event

54. Facebook Posts

55. Facebook Posts

56. Facebook Posts

57. Media Shares Posts

58. Instagram Posts

59. Twitter Posts

60. By: Jodi Buresh, CFE
Results!
• Sold 18,652 tickets
• 2,200 were sold in the office – the rest was online
• $5 per ticket online plus service fees

61. Increase
Repeat
Purchases
By: Jodi Buresh, CFE

62. By: Jodi Buresh, CFE
Be Real!
If you mess up – own up to it!

63. IDEAS??
What are your
By: Jodi Buresh, CFE

64. WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!
By: Jodi Buresh, CFE