Online Resources to Improve your Marketing & your Life!

1. Jessica Bybee-Dziedzic | Saffire
ONLINE RESOURCES
YOUR MARKETING & YOUR LIFE

3. A beautiful, unique,
engaging website
Manage it yourself &
quick, unlimited help
Integrated ticketing
if you need it

15. PRINT-AT-HOME TICKETS

16. ADVANCE TICKETS

17. SCANNING PRE-SOLD TICKETS

18. OR SELL AT THE GATE

21. LET’S BE INTERACTIVE!

22. IN THIS SESSION…
• Make social easier
• Communicate more effectively
• Increase productivity
• Graphic design for everyone
• General life enhancement
• Achieve fitness goals
• Entertainment on the go
• Travel like a pro

23. SOCIAL BUTTERFLY
1

24. FIRST, MEERCAT. THEN PERISCOPE.
Watch live streaming videos from around the world!

25. NOW FACEBOOK LIVE

26. Facebook Mobile Video Layout

27. VIDEO, VIDEO, VIDEO
• Video posts have 135% greater organic reach than photo posts
• Facebook generates 8 billion video views on average per day
• That’s a 50% increase in 2016 compared to 2015
• People spend 3x longer watching Live video compared to video which is no
longer Live

28. CREATE A CONCEPT

29. MAKE IT A ROUTINE

30. AT YOUR DESTINATION
Use for:
• Candid video streaming
• Announce special offers & promotions
• Live Q&A Sessions with important figures/entertainers
• Place ads on Facebook live content?

33. What does it do?

34. Instant Replies / Event Reminders

35. CHATFUEL
www.chatfuel.com

36. INSTAGRAM ADS
• Launched in September 2015
• Uses Facebook ad targeting- so you’re likely close to starting!
• Huge reach, especially to the millennial market
• Only way to add a link is through a paid ad

37. QUICK ADOPTION
• As of this past fall, Instagram announced that there are 500,000 advertisers on
Instagram – Doubled in the previous 6 months
• There have been 1 billion actions taken on
Instagram ads since they launched
• 75% of Instagrammers take action after being
inspired by a post

38. CONNECTING ACCOUNTS

39. CHOOSE YOUR OBJECTIVE

40. SELECT INSTAGRAM

41. Instagram Business Account

42. The Pluses & Minuses
• PLUS - Insights on your Followers
• PLUS – Insights on your Posts
• PLUS – You can create ads from within the Instagram App!
• MINUS – Just like Facebook, they may start limiting your presence in your
followers feed without paid advertising

43. Insights

44. • Straightforward way to do an
Instagram Ad, without having to go to
Facebook!
• Not as many targeting options as using
Facebook’s Ad manager, but still can
define & save custom audiences based
on Instagram insights

45. CONNECT PLATFORMS WITH IFTTT.COM
IF you post to Instagram,
THEN it can automatically post to Facebook, Twitter, Google+ & LinkedIn.
PRO: Includes Instagram
CON: Can’t schedule posts
Can do other fun things too!

46. Or

47. IF AUTOMATES DIGITAL LIFE
Email or text me when:
• Craigslist item goes on sale
• The weather report
• Allergens or rain predicted
Automatically:
• Save cell phone photos on
Dropbox
• Log how much time you
spend at work
• Wish people happy
birthday on Facebook

48. IFTTT ALTERNATIVES
• TweetDeck – to schedule Twitter posts
• Latergramm – to schedule Instagram
• Hootsuite, Bufferapp

49. Compiles mentions from
websites, Facebook,
Twitter, blogs, forums &
more
SEARCH & ALERT PROGRAM
Mention

50. COMMUNICATOR
2

51. VIDEO CALL OR CHAT WITH OTHER USERS

52. SKYPE FOR CALLS!

54. OUTLOOK SIGNATURES

55. PERSONAL ASSISTANT
3
No time?

56. Dropbox
Access them from anywhere!
$99/year.
Now better collaboration.
Also Google & Amazon.
(Use to back up phone photos.)
NOT JUST FOR SENDING FILES.
AUTO FILE BACKUP!

57. HIRE ANYONE TO GET JUST
ABOUT ANYTHING DONE
For $5!
Fiverr

58. RESUMES

59. COMPILE ALL SUBSCRIPTIONS
INTO ONE DAILY EMAIL
Unsubscribe instantly from
what you don’t want.
Unroll.Me

60. SAVE PASSWORD OR
CREDIT CARD INFO FOR
ANY WEB FORM
You just have ONE password
for your “vault.”
LastPass

61. TAKE PICTURE OF
DOCUMENTS TO “SCAN”
THEM
Email them & more
from the app.
(CamScanner and Scanner Pro
are other options)
GeniusScan

62. HOW DO YOU KEEP YOUR TO-DO LIST?

63. TRELLO

64. TRELLO

65. TRELLO
To-Do Boards with Cards –
Can share, add comments,
upload files, add checklists,
due dates, etc.

68. EXPENSIFY
Keep track of receipts on
a work or business trip.
$5/mo non-profit

69. MORE PRODUCTIVITY TOOLS
KanBanFlow – alternative to Trello (also Wunderlist)
Sign Up Genius – manage volunteers
Cash or Venmo – send and receive cash for free
Mint – keep track of finances

70. DESIGNER
4

71. BUILT-IN IPHONE EDITING
• Filters are still bad on iPhone.
• Editing is better!
• Use “advanced” editing to
lighten photos.

72. Owned by Google.
Great for Selective Lightening.
Nice filters.
GREAT PHOTO EDITING
SnapSeed

73. PHOTOFY
Free art/color overlays
Photo Editing almost
equivalent to Photoshop!

74. CANVA
• Awesome online photo editing tool
• Add text to photos
• Choose from lots of layout templates
• Now Canva for Work

76. CANVA FOR WORK
Starting at
$10/month

79. Gratisographyhttp://gratisography.com/

91. LIFE HACKER
5

92. GREAT FOR GROCERY
LISTS & MORE
Syncs with your spouse’s phone.
Puts it in order of how you shop.
Can add product photos.
ShopperApp

93. MINUTE-BY-MINUTE
WEATHER FORECASTS
Precise times for rain & more.
Accuweather MinuteCast

94. RetailMeNot
Never buy online without it.

95. Honey

98. OPEN TABLE
• Quickly see what restaurants around you
have a reservation available on the day
and time you need, including “Dinner
Tonight!”
• Earn points for free food when you make
reservations through the app!

99. NOWAIT
• Join restaurant waitlists
without leaving the house
• Time estimates for when you
should arrive
• Receive a text when your
table is ready

100. PERSONAL TRAINER
6

101. Keep track of daily exercise,
what you eat and more.
TRYING TO REACH YOUR
FITNESS GOALS?
MyFitnessPal

102. Sync with scale.
Share with friends.
Now with sleep analysis!
TRACK YOUR STEPS
Fitbit

103. A HARD 30-minute workout.
Search Facebook for text above.
POP SUGAR 30-MINUTE FAT
BURNING WORKOUT

104. Keep track of daily exercises,
calories and more.
8-WEEK PROGRAM TO GO
FROM NO ACTIVITY TO A 5K
C25k Free

105. A seven-minute workout we
should all do every day.
SEVEN

106. Shows you how your habits
affect sleep quality.
$1.99
WAKES YOU UP GENTLY
Sleep Cycle

107. Free for seven days.
Then $10/month.
10% HAPPIER

108. ENTERTAINER
7

109. OverdriveKindle Nook

110. Play any song instantly &
pick moods!
LISTEN TO YOUR FAVORITE
MUSIC FOR FREE
Spotify

111. ON-DEMAND, RADIO
PROGRAMS
The best way to not
text and drive.
Podcasts

112. TRAVEL AGENT
8

113. Accesses a huge historical
archive of trillions of flight
prices
WATCHES FLIGHTS & TELLS
YOU WHEN TO BUY
Hopper

114. Sorts by Agony in
addition to price!
QUICK HOTEL AND
FLIGHT BOOKING
Hipmunk

116. What did I miss?

117. Jessica Bybee-Dziedzic
jessica@saffire.com
@teamsaffire