This document promotes a workshop about cultivating fierce loyalty from customers and employees based on concepts from the book "Pheel the Love! How the Most Powerful Force in the Universe Builds Great Companies—Phillie Phanatic Style!". Attendees will learn the business case for creating loyal fans, how to foster love in their own business like the Phillie Phanatic, and key principles for creating loyal fans for life. The workshop is aimed at those wanting to excite customers and features leadership experts sharing insights into what creates love and loyalty in companies.