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Eyesore to Eyecandy: Elevate Your Brand Online

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Eyesore to Eyecandy: Elevate Your Brand Online

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Eyesore to Eyecandy: Elevate Your Brand Online! Cassie Dispenza Sr. Director, Marketing & Partnerships Saffire
Print-at-Home Tickets Include sponsor logos Include advertising
Advance Tickets
Scanning Pre-Sold Tickets
Gate Sales
Gate Sales
WE’LL SEND THE SLIDES IF YOU LEAVE YOUR BUSINESS CARD!
Elevate Your Online Image LOGO PHOTOGRAPHY
Part One:
How mportant is it?
So your logo isn’t up to par…
v
v
Symbolism & Meaning
What is YOUR Venue’s Brand?
Your Brand It’s a promise. It’s an image people associate with you. It’s a set of core values. It’s an emotion.
Core Values 1) We are Smart & Creative Innovators 2) We Make Nerdy Fun! 3) We are Dedicated Team Players 4) We Treat Our Clients Like Family
Core Focus Our passion is empowering people to feel smart and successful Our niche is simple, integrated websites and ticketing
Cool, thanks. So where can I get a little help?
Part 2: Striking Photography
Photography Matters
What Makes a Good Photo?
Image Quality 25% Effectiveness 25% User Response 25% Message 25% Physical Size
Quality – Physical Size
Image Quality 25% Effectiveness 25% User Response 25% Message 25% Physical Size, Quality Composition, Emotion, Interest
Effectiveness - Composition
Effectiveness - Composition
Emotion, Interest
Emotion, Interest
Image Quality 25% Effectiveness 25% User Response 25% Message 25% Physical Size, Quality Composition, Emotion, InterestMessage to Your Users
Message Wait a minute, is this place a parking nightmare? That place looks like fun!
Message OMG – what a sweaty sea of humanity! Wow, I want to take the kids here for some fun!
Image Quality 25% Effectiveness 25% User Response 25% Message 25% Physical Size, Quality Composition, Emotion, InterestMessage to Your Users Influence Decisions
Now, Go Get Some!
PHOTOGRAPHY Online resources for Online Resources
Find Your Own Photos Online
Final Tip: Consider Your Space!
Thank you. cassie@saffire.com More Online Marketing Tips Website www.saffire.com Facebook TeamSaffire Twitter @TeamSaffire Instagram teamsaffire Pinterest saffire YouTube saffirestudio

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