On November 10, 2011 I gave this presentation to the National Behaviour Change for Sustainability.
Myself and a team of Social Media Scribes were experimenting with a new way of capturing thoughts, ideas and conversations at a conference style event using social media tools.
Participants had a very broad understanding of social media, there were a couple of mavens but most didn't know much about it and some participants were really suspicious.
The challenge was to design a way of teaching them social media in an immersive way, capturing ideas and avoiding the tendency to never look at congress notes ever again.
This is the introductory presentation.