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Twitter: How it began Jack Dorsey, Chairman Evan Williams, CEO Biz Stone, Creative Director + + =  ?
“ We're calling it twttr (though this original rendering calls it stat.us).…I'm happy this idea has taken root; I hope it ...
Tipping Point <ul><li>2007:  Twitter gains significant popularity after introduction to bloggers at the SXSW festival in A...
Twitter gaining  international popularity --“ Comscore  Releases Surprising Statistics”, April 8 2009 < http: //blog . sea...
The Benjamin Button Complex --  comScore , Sept. 2, 2009 Younger 12-24 demographic is shifting from minority to challenge ...
Who uses Twitter? Bloggers,  Public Relations, Celebrities,  Businesses
Basic Elements
Twitter Talk Allows users to exchange tweets one-on-one Sends a private message to a user DM (or direct message) Automatic...
So….what’s the point? Let our experts explain
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Twitter introduction

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Twitter introduction

  1. 1. Twitter: How it began Jack Dorsey, Chairman Evan Williams, CEO Biz Stone, Creative Director + + = ?
  2. 2. “ We're calling it twttr (though this original rendering calls it stat.us).…I'm happy this idea has taken root; I hope it thrives. Some things are worth the wait.” -- Jack Dorsey’s caption on the six-year creative process that leads to this sketch, posted on Flickr , July 5 2006
  3. 3. Tipping Point <ul><li>2007: Twitter gains significant popularity after introduction to bloggers at the SXSW festival in Austin, Texas </li></ul><ul><ul><ul><li>Daily tweets saw 3x increase, from 20K to 60K per day </li></ul></ul></ul><ul><li>2009: eMarketer estimates 18 million users by end of this year </li></ul>
  4. 4. Twitter gaining international popularity --“ Comscore Releases Surprising Statistics”, April 8 2009 < http: //blog . searchenginewatch .com/090408-122803>
  5. 5. The Benjamin Button Complex -- comScore , Sept. 2, 2009 Younger 12-24 demographic is shifting from minority to challenge the early adopter majority in 35+ range
  6. 6. Who uses Twitter? Bloggers, Public Relations, Celebrities, Businesses
  7. 7. Basic Elements
  8. 8. Twitter Talk Allows users to exchange tweets one-on-one Sends a private message to a user DM (or direct message) Automatically turns the username into a link for others to follow; quick communication Replies to a user @ Used to organize discussions; automatically turns the topic into a link as a helpful search term Tracks a topic on Twitter # (hash tag) Gives context to the information being tweeted Used when repeating what another user tweets OH (or overheard) Retweeting helps spread messages to a wide audience Used when forwarding/ quoting verbatim what another user tweets RT (or retweet) Value Function Twitter tag
  9. 9. So….what’s the point? Let our experts explain

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