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Entrepreneurship Education
through Digital & Social Media
Entrepreneurship Orientation Programme (EOP)
for College/School ...
Content Map: 1
1. Introduction,
2. the CONSTANT,
3. The “E” word
4. Digital & Social Media ???
5. Where are we?
6. The Ind...
Content Map: 2
1. Entrepreneurship eco-system,
2. Netiquette,
3. Co-ordination on/through Social Media,
4. Networking…
5. ...
Content Map: 3
*Monitoring on/through Social Media
Practical Session
Mango Tree
The Constant
The Constant
The Constant
The “E” Word(s)
• Enthusiasm,
• Erethism,
• Ethics,
• Evaluation,
• Espial,
• Evolve,
• Establishment,
• Enterprise,
• Eco...
The “E” Word(s)
Question
Digital & Social Media
“Digital media are any media that are encoded in a machine-readable format.
Digital media can be cr...
Digital & Social Media
Social + Media
Anyone Can Join User Generated Content
The Line Between Actual & Virtual World is ge...
Digital & Social Media
The 3 basic types of SM:
Publishing platforms: The platforms that enable everyone to
publish anythi...
Without Digital & Social Media
Where are we?
Connected Consumerism
SoLoMo Dilemma
SoLoMo = Social, Local, Mobile
SoLoMo Dilemma
SoLoMo = Social, Local, Mobile
(Facebook Q2, 2014)
Indian Context
Whether its Connectivity, Communication, Education &
Learning, Social Media has brought a revolution. And
i...
Social Media
in India
Social Media
in India
Social Media
in India
The Educational Context
The Educational Context
Image Source: dontwasteyourtime.co.uk
How does society take the social media?
What Society? Virtual or Real?
The Societal Context
Context…
• Psychological,
• Motivational,
• Economic,
• Participatory.
Coordination
• What coordination?
• Coordination from: students, society,
incubators, VCs, banks…
• Social media has a rea...
Coordination
Why Social Media?
“70+%
Assamese
Students in
the age
group 18-
24 years
are on
Facebook.”
(CareerDialogue)
Networking
Networking
Networking
Scope of Coordination & Networking
Generation “C”
Connectivity – Connectedness – Consumerism
Social Media – Social Economy...
Coordination & Networking
1. Student participation,
2. Society Coordination,
3. Coordination from college staff and peers,...
Entrepreneurship Ecosystem
Email
1. What is it?
2. Etiquettes
Email
Entrepreneurial Context
Co-ordination and Networking
Accept it or not, Co-ordination starts only with
proper communication and so does the
Network...
CMS
Content Management System
1. Computer Applications – like in a Blog,
2. It is actually more than that
Student ‘E’ Comunity
What is a Community?
1. Issues related to the students concerned,
2. Involvement of the students,
3. ...
Student ‘E’ Comunity
ROI
KPI - USP
Key Performance Indicators
Unique Selling Propositions (Student Entrepreneurs)
Tools
• E mail
• Groups in Social Networking Platforms,
• Pages,
• Blogs,
• Google Docs,
• Group/individual task managemen...
Tools
Tools
Session
• Group Activity
• Profile Branding,
• Online Community creation and maintenance,
• Monitoring/Tracking activities...
Thank You!
Syed Mohsin Raza
syed@socialmediasimplify.com
+91-9435488999
FB.com/SyedMRaza.in
@SyedMRaza
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Entrepreneurship Education through Digital & Social Media

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Entrepreneurship Orientation Programme (EOP) for College/School Teachers.

Organized by: Indian Institute of Entrepreneurship (IIE), Guwahati, Assam
(An organization under Ministry of MSME, Govt. of India)

Sponsored by: Oil India Limited, Duliajan (Under CSR initiatives)

Presented by: Syed Mohsin Raza
Digital & Social Media Strategist /Consultant,
Founder: Social Media Club - Assam

Published in: Education
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Entrepreneurship Education through Digital & Social Media

  1. 1. Entrepreneurship Education through Digital & Social Media Entrepreneurship Orientation Programme (EOP) for College/School Teachers Organized by: Indian Institute of Entrepreneurship (IIE), Guwahati, Assam (An organization under Ministry of MSME, Govt. of India) Sponsored by: Oil India Limited, Duliajan Presented by: Syed M. Raza. Digital & Social Media Strategist /Consultant, Founder: Social Media Club - Assam
  2. 2. Content Map: 1 1. Introduction, 2. the CONSTANT, 3. The “E” word 4. Digital & Social Media ??? 5. Where are we? 6. The Indian Context, 7. The Educational Context, 8. The Social Context.
  3. 3. Content Map: 2 1. Entrepreneurship eco-system, 2. Netiquette, 3. Co-ordination on/through Social Media, 4. Networking… 5. The current face 6. Community – Student Entrepreneurs, 7. ROI, 8. KPIs & Tools, 9. Group Activity: Plan a strategy using SOSTAC.
  4. 4. Content Map: 3 *Monitoring on/through Social Media Practical Session
  5. 5. Mango Tree
  6. 6. The Constant
  7. 7. The Constant
  8. 8. The Constant
  9. 9. The “E” Word(s) • Enthusiasm, • Erethism, • Ethics, • Evaluation, • Espial, • Evolve, • Establishment, • Enterprise, • Eco-system, • E-Commerce
  10. 10. The “E” Word(s)
  11. 11. Question
  12. 12. Digital & Social Media “Digital media are any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers. Computer programs and software; digital video; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media.” - Wiki “Websites and applications that enable users to create and share content or to participate in social networking.” – Oxford Dictionary “It is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.” - Wikipedia
  13. 13. Digital & Social Media Social + Media Anyone Can Join User Generated Content The Line Between Actual & Virtual World is getting Blurred.
  14. 14. Digital & Social Media The 3 basic types of SM: Publishing platforms: The platforms that enable everyone to publish anything. Sharing: Promote anything to anyone. Networking: Connect with anyone. (Publish it, Share it, Connect on …. But Responsibly)
  15. 15. Without Digital & Social Media
  16. 16. Where are we? Connected Consumerism
  17. 17. SoLoMo Dilemma SoLoMo = Social, Local, Mobile
  18. 18. SoLoMo Dilemma SoLoMo = Social, Local, Mobile (Facebook Q2, 2014)
  19. 19. Indian Context Whether its Connectivity, Communication, Education & Learning, Social Media has brought a revolution. And importantly, the effects cannot be undone. (Solis) Internet Penetration: 1st 100 Million = A Decade 2nd 100 Million = 3 Years
  20. 20. Social Media in India
  21. 21. Social Media in India
  22. 22. Social Media in India
  23. 23. The Educational Context
  24. 24. The Educational Context Image Source: dontwasteyourtime.co.uk
  25. 25. How does society take the social media? What Society? Virtual or Real? The Societal Context
  26. 26. Context… • Psychological, • Motivational, • Economic, • Participatory.
  27. 27. Coordination • What coordination? • Coordination from: students, society, incubators, VCs, banks… • Social media has a reach!
  28. 28. Coordination Why Social Media? “70+% Assamese Students in the age group 18- 24 years are on Facebook.” (CareerDialogue)
  29. 29. Networking
  30. 30. Networking
  31. 31. Networking
  32. 32. Scope of Coordination & Networking Generation “C” Connectivity – Connectedness – Consumerism Social Media – Social Economy – Connected Consumerism
  33. 33. Coordination & Networking 1. Student participation, 2. Society Coordination, 3. Coordination from college staff and peers, 4. Time constraints, 5. Financial side, 6. Tracking and Monitoring activities. YES, digital & social media can help!! The Roadblocks…
  34. 34. Entrepreneurship Ecosystem
  35. 35. Email 1. What is it? 2. Etiquettes
  36. 36. Email
  37. 37. Entrepreneurial Context
  38. 38. Co-ordination and Networking Accept it or not, Co-ordination starts only with proper communication and so does the Networking. Social Media is no different when it comes to co-ordination and networking. And it needs TIME + Efforts.
  39. 39. CMS Content Management System 1. Computer Applications – like in a Blog, 2. It is actually more than that
  40. 40. Student ‘E’ Comunity What is a Community? 1. Issues related to the students concerned, 2. Involvement of the students, 3. Volunteers and stakeholders.
  41. 41. Student ‘E’ Comunity
  42. 42. ROI
  43. 43. KPI - USP Key Performance Indicators Unique Selling Propositions (Student Entrepreneurs)
  44. 44. Tools • E mail • Groups in Social Networking Platforms, • Pages, • Blogs, • Google Docs, • Group/individual task management platforms, • Project management platforms, • (42 tasks, thoughtboxes, pegby),
  45. 45. Tools
  46. 46. Tools
  47. 47. Session • Group Activity • Profile Branding, • Online Community creation and maintenance, • Monitoring/Tracking activities, • FEEDBACK
  48. 48. Thank You! Syed Mohsin Raza syed@socialmediasimplify.com +91-9435488999 FB.com/SyedMRaza.in @SyedMRaza

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