This document provides tips for businesses on how to do good deeds while also benefiting their business. It recommends starting by getting employees, friends, family, and customers involved. It also suggests directly asking customers for support, using interesting and creative messaging, making it easy for people to get involved, and utilizing free online marketing tools like social media. The overall message is for businesses to pick a social cause they care about, integrate it into their operations, and tell a compelling story to gain customers' support and spread the word.