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Herts music
magazine
LOCAL MUSIC MADE
BETTER
Why is it needed?
- there are no local music magazines available on the market
- it can give a spotlight for younger artists who may not get a much-needed
showcase for their talent
Is there any competition?
- yes…. Here are three examples, BBC music, Hertfordshire life, and rolling stone
- BBC music and rolling stone focus on music across the world, and Hertfordshire
life focusses on what is happening in Hertfordshire
Form and genre
- the genre would be music
- it would be printed on a4 paper with around 90-110 pages per issue
- each issue would be released on the first Friday of the month
Who is the target audience?
-People aged 16 and over who are music fans living in Hertfordshire is the
primary audience
-The secondary audience is people who live in the counties who surround
Hertfordshire
What will the cover look like?
-It would have a dark red mast head
-It would feature one main image with the title of the main article
-It would also feature some smaller cover lines highlighting what else will
be included
Ad

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presentation

  • 2. Why is it needed? - there are no local music magazines available on the market - it can give a spotlight for younger artists who may not get a much-needed showcase for their talent
  • 3. Is there any competition? - yes…. Here are three examples, BBC music, Hertfordshire life, and rolling stone - BBC music and rolling stone focus on music across the world, and Hertfordshire life focusses on what is happening in Hertfordshire
  • 4. Form and genre - the genre would be music - it would be printed on a4 paper with around 90-110 pages per issue - each issue would be released on the first Friday of the month
  • 5. Who is the target audience? -People aged 16 and over who are music fans living in Hertfordshire is the primary audience -The secondary audience is people who live in the counties who surround Hertfordshire
  • 6. What will the cover look like? -It would have a dark red mast head -It would feature one main image with the title of the main article -It would also feature some smaller cover lines highlighting what else will be included
  • 7. What will a double page spread look like? -For an interview, the first page would be an image of the interviewee in action -The second page would feature a headline, followed by the main text body and a smaller image
  • 8. What resources are needed? -A camera- to take photos to put in the magazine -Editing software- to put the magazine together -A computer- to operate properly -An audio dictation device- to record interviews
  • 9. What personnel are needed? -A photographer- to take high quality images -An editor- to improve the quality of the articles -A writer- to make the articles -A graphic designer- to make the articles look good -A fact checker- to make sure false information isn't spread
  • 10. What costs are there? -Ticket costs- to get access to events (these can be reduced or removed completely through media passes) -Transport- to get to events if they are further away
  • 11. How would it be marketed? -One way it will be promoted is through social media on people's feeds through adverts -Local radio is another as it would get the attention of the primary audience -Including smaller promotional copies with the main Hertfordshire life magazine
  • 12. How would it be distributed? -The main method of distribution would be through print , this would be sold in shops and delivered to people's front door -The other method is online through services like kindle, apple news, and readly
  • 13. To conclude.... -I believe this is a strong long-term investment as there is a clear gap in the market for a local music magazine in this area