Graphic design is a creative process that combines art and technology. Designers use visual elements like images, typography, photography and illustration to effectively communicate ideas and messages to an audience. They work with clients to understand the purpose and content of a message, then develop concepts and work with other specialists like illustrators, photographers, printers to create the final graphic design product.

2. What is Graphic Design?
Creative process combining art and technology
Use images and words to communicate ideas to audience
Explore creative possibilities of typography, photography,
illustration, etc.

3. What is Graphic Design?
Designers are a link between the client and the audience.
Graphic designers learn how to construct a message
and how to present it successfully.
They work with the client to understand the content and
purpose of the message.
A concept is chosen, the designers work with illustrators and
Photographers as well as with typesetters and printers or
other production specialists to create the final product.
Original text by AIGA http://www.aiga.org/content.cfm/guide-whatisgraphicdesign

4. What is Graphic Design?
Graphic design is everywhere we look, from postage
stamps to billboards and everywhere in between.
Robert Indiana, postage stamp
Whether knowingly or unwittingly, we are surrounded
every day with examples of design.
Billboard, Digital Outdoor Media

5. What Function Does
Graphic Design Serve?
Design can make a brand memorable and instantly recognizable to an audience.

6. What Function Does
Graphic Design Serve?
Consumers are bombarded by companies selling the
same service or product.
Design can make a brand stand out from the crowd.
Packaging can project an instant sense of what a product
is all about.

7. What Function Does
Graphic Design Serve?
Design can make or break a business ability to sell its
products or services
Successful branding can immediately project a sense
of the company s professionalism and experience
Bad logo design does just the opposite
In marketing, perception is reality

8. What Function Does
Graphic Design Serve?
Good design makes us stand up and take notice.

9. What Function Does
Graphic Design Serve?
Unfortunately, so can bad design!