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Letterhead Business Cards: Designing Corporate Identity Collateral

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Some tips for developing effective, cohesive and visually appealing corporate identity systems.

Published in: Design, Business, Technology
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Letterhead Business Cards: Designing Corporate Identity Collateral

  1. 1. Designing Business Cards and Letterhead Notes about the creating effective business card and letterhead design
  2. 2. Business Card and Letterhead Design Creating an Identity System Business cards and letterhead are often a first chance to make a professional impression. Together, business cards and letterhead are two important parts of a business identity system.Image source: 40 Knots Graphic Design, www.40knots.co.nz
  3. 3. Business Card and Letterhead Design Creating an Identity System Business cards are often the first chance to make an impression on potential clients. The card includes essential contact information: • Person s name and and title • Company name • Business address, • Business phone/fax numbers, • Company websiteImage source: www.naturalsourceprinting.com
  4. 4. Business Card and Letterhead Design Creating an Identity System Image source: www.moo.com Business cards are often designed at a standard size of 2 x 3.5 inches Some cards are designed at larger or smaller sizes Advantage: stands apart from other cards Disadvantage: risks being lost in the shuffle (if too small)
  5. 5. Business Card and Letterhead Design Creating an Identity SystemBusiness cards can be oriented as portrait (vertical) or as landscape (horizontal).Either solution can be an effective way to present information.  
  6. 6. Business Card and Letterhead Design Creating an Identity SystemBusiness cards can be oriented as portrait (vertical) or as landscape (horizontal).Either solution can be an effective way to present information.  
  7. 7. Business Card and Letterhead Design Organizing Information Remember the elements of design and think about how information is balanced on the card Important information organized into a hierarchy (most important information is largest/boldest) All information should be aligned to other elements; nothing should appear to floating or arbitrary  
  8. 8. Business Card and Letterhead Design Color Legibility Consider legibility when selecting fonts and colors All information should be readable Avoid reversed type with thin or serif fonts that can get lost on dark background If using multiple colors, make sure that there is enough contrast to be easily readable, and that the colors don t compete or clash  
  9. 9. Business Card and Letterhead Design Text Legibility Type should be no smaller than 6 pt on a business card. Any smaller and it risks becoming illegible. Select fonts that are easy to read. Avoid overly complex script or decorative letterforms that may be confusing.   Image source: http://www.azimuthprint.com
  10. 10. Business Card and Letterhead Design Paper Stock Options Business cards should be printed on good quality card stock, which is heavier than standard paper Cards can be printed on either a glossy or matte stock Cards can be either double or single sided Image source: http://businesscards24.com
  11. 11. Business Card and Letterhead Design Bleed and Trim Template provided by www.overnightprints.comIf a design is meant to run to the edges, the designer must add a bleedBleed: small amount that extends past the size of your designCut away later to make the card the final trim sizeThis is done because designs cannot be printed to the edge of a designBe sure that all essential text and images are far enough away from the edgeof the trim area that they will not accidentally be cut off  
  12. 12. Business Card and Letterhead Design Creating an Identity System Letterhead is a standard size of 8.5 x 11 inches (letter size paper) in the U.S.Image source: http://www.printing-cleveland.com The letter size is designed to fit into a standard #10 envelope  
  13. 13. Business Card and Letterhead Design Creating an Identity System Information should be organized into a logical order The design should look professional and easily identifiable as part of a corporate identity system Use similar colors, fonts and shapes throughout the identity system to develop unity and consistency  Image source: http://www.thelogofactory.com
  14. 14. Business Card and Letterhead Design Creating an Identity System Information on letterhead design doesn t have to be centered, nor does important information have to be located at the top of the page. Try experimenting with a variety of layouts to see what works best.   Image source: www.pradt.net
  15. 15. Business Card and Letterhead Design Creating an Identity System Just like with business card design, it s important to select a good paper stock. Flimsy or cheap stock can convey an unprofessional image. Good paper stock conveys professionalism. Try to match the letterhead and envelope stock if possible. A printing service bureau can help you decide from available options.   Image source: http://www.phrizbie-design.com

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