Graphic design involves using visual elements like images, color, typography and layout to convey ideas and messages. It plays a vital role in shaping perceptions through advertising, websites, and social media. The elements of graphic design include color, line, shape, texture and value, while common principles are alignment. Popular tools for graphic design include Adobe Illustrator, Photoshop and InDesign. The future of graphic design is promising with increased demand for skills in digital marketing, user interface design, and augmented/virtual reality experiences.