Jennifer Brown is an NYC-based marketer with over ten years of client and agency experience for leading consumer brands. As a highly motivated, results-driven innovator Jennifer’s expertise lies in creating and implementing marketing programs that maximize revenue and market share. Passionate about all things entertainment (especially TV), Jennifer has created groundbreaking and buzz-worthy campaigns for the likes of Showtime, A&E, and TV One.

1. Professional Portfolio
Jennifer BrownB R A N D M A R K E T E R & C R E AT I V E L E A D E R

2. Executive Summary
Jennifer Brown is a dynamic marketing leader with over ten years of client and agency
experience for leading media and consumer brands.
Skilled at connecting marketing strategy with creative implementation, Jennifer has
executed multi-platform brand campaigns for brands such as TV One, Showtime, GEICO,
Walmart and Wells Fargo. As a highly motivated, results-driven innovator Jennifer’s
expertise lies in creating and implementing marketing programs that maximize revenue and
market share. A self-proclaimed television “junkie”, Jennifer is passionate about all things
pop-culture, music and entertainment.

3. Notable Campaign Work
Wells Fargo “Why I Work”
Notable Creative Tactics
Television
Digital & Social Media
Print & Out-of-Home
Radio

4. INTEGRATED MARKETING CAMPAIGN
Wells Fargo “Why I Work”
THE ASK
Create an fully-integrated, targeted campaign that will increase consideration and
affinity for the Wells Fargo brand with the African-American consumer.
THE STRATEGY
Align Wells Fargo with compelling custom content that resonates with the African-
American consumer thus fostering a deeper connection with the brand.
THE SOLUTION
“Why I Work”, a Wells Fargo branded content series and campaign highlighting
exceptional African-Americans and the purpose behind their professional work.

5. INTEGRATED MARKETING CAMPAIGN
Wells Fargo “Why I Work”
CAMPAIGN ELEMENTS
Television
• Three (3) x 2:00 Vignettes featuring campaign talent
• Jamaica Gilmer - Founder/Co-Director, The
Beautiful Project
• Byron Jones - CFO, University of Phoenix
• Melanie Fiona - Grammy Award Winning Singer
& Songwriter
• Three (3) x :30 Video Cutdowns & Webdriver Spots
• NewsOne Now with Roland Martin In-Show
Integration

6. INTEGRATED MARKETING CAMPAIGN
Wells Fargo “Why I Work”
CAMPAIGN ELEMENTS
Digital
• “Why I Work” Campaign Digital Destination
(newsone.com/whyiwork)
• High-Impact Video Pushdown Unit (pictured)
• Sponsored Editorial Content Articles
• Co-Branded Digital Banners
• Publisher & Influencer Social Media Promotion
Radio
• One (1) x :60 Radio Vignette

7. INTEGRATED MARKETING CAMPAIGN
Wells Fargo “Why I Work”
CAMPAIGN ELEMENTS
Digital
“Why I Work” Campaign Digital Destination
newsone.com/whyiwork
Sponsored Editorial Content Facebook Campaign Promotion

8. INTEGRATED MARKETING CAMPAIGN
Wells Fargo “Why I Work”
CAMPAIGN RESULTS
Successfully increased consideration and affinity for the Wells Fargo brand with the African-American consumer.
• The “Why I Work” campaign increased future consideration of opening a new or additional account with Wells Fargo and
gave people a better impression of the brand.
• After exposure to the “Why I Work” campaign, consideration of most institutions dropped while consideration of Wells Fargo
increased by 12%.
Delivered 31M total television impressions, over 46M impressions digitally and 16M radio impressions
• The digital portion of the campaign was particularly successful demolishing standard digital benchmarks and outperforming
previous banking campaigns activated by Interactive One.
Press coverage in a variety of major publications including Jet, Cynopsis, Hype Magazine and Media Post’s
Marketing Daily garnering over 4.4M press impressions.

9. TELEVISION
Creative Tactics
BRAND
Sony/Screen Gems
CAMPAIGN
When the Bough Breaks
TACTIC
#ItAllWentWrong Moments
:60 Vignettes

10. TELEVISION
Creative Tactics
BRAND
Burlington
CAMPAIGN
TV One’s Fall Fashion 101
TACTIC
:60 Television Vignette

11. DIGITAL & SOCIAL MEDIA
Creative Tactics
BRAND
GEICO
CAMPAIGN
2016 #HBCULove Tailgate
Experience
TACTIC
#HBCULOVE + Global
Grind Interactive Social
Wall

12. PRINT & OUT-OF-HOME
Creative Tactics
BRAND
Showtime
CAMPAIGN
Dexter S8 Premiere “The
End Begins”
TACTICS
Promotional Print Ad (L)
Grand Central Subway
Domination (R)

13. PRINT & OUT-OF-HOME
Creative Tactics
BRAND
Showtime
CAMPAIGN
House of Lies S2
Premiere “Liar, Liar”
TACTICS
Key Art (L)
OOH Billboards (R)

14. RADIO
Creative Tactics
CLIENT
Wells Fargo
CAMPAIGN
Working Together
TACTIC
:30 Promotional Radio Spot

15. Contact Information
PHONE: (248) 470-0014
WEBSITE: iamjenniferbrown.com
E-MAIL: jenniferelainebrown@gmail.com
LINKED IN: linkedin.com/jenniferebrown