Final presentation of ADV 420

1. Taco Bell
Fanzhi Wang

2. Background
• Taco Bell is an
American chain
of fast-food
restaurants
based in
California since
1962.

3. Our Campaign and Goals
• “Taco Bell Fall Discount
Campaign”
• Our goals are to expand
the brand to 30% more
new customers and
increase 20% sales in
East Lansing after our
campaign.
0
2
4
6
8
10
12
14
Brand
Awareness
Sales
Now
After
Campaign

4. Target Audience
• No specific age
group.
• Students and
employers
around campus.

5. Time line
• During the fall
semester.
• Mostly on the first
half of semester.

6. Budget
• 2,000-4,000 dollars
3%
80%
10%
7%
Proportion
Blog
Google
AdWords
Inbound
Marketing
Other

7. Tools & Tactics
Online Social Media:
a) Blog
b) Facebook (10 millions
followers)
c) Twitter (1.58 millions
followers)
d) Instagram (0.6 millions
followers)

8. Tools & Tactics
Inbound Marketing
• Infographics, videos, and
publications to catch
audiences
• The success of tracking
traffic, campaigns,
keywords, and other key
metrics.

9. Tools & Tactics
Google AdWords
• Set up any cost for each click.
• effective, relevance, perfect targeting, and remarketing.

10. Summary
• The number of costs from Google AdWords and sales could
tell us that our campaign is successful or not.
• It won’t waste our money because digital marketing is more
effective and relevance.