Career Development for Generation Y Jenni Proctor http://careerclarity.com.au
The more things change………. <ul><li>“ People resemble their times more than they resemble their parents” </li></ul>
Respect your elders! <ul><li>“ Interviewed” by friend’s son </li></ul><ul><li>Daughter – Gym membership negotiated for eve...
What is a generation? <ul><li>Traditionally – parent to offspring and considered around 20 years. </li></ul><ul><li>Gap be...
How are generations determined? <ul><li>Now determined by  </li></ul><ul><li>Sex!  “Cohort of people born within a span of...
Australia's Generations -  The Definitive Classification  McCrindle Research based on ABS Population 2006 Description Born...
Disputes about Generation Y <ul><li>Also called Millenials </li></ul><ul><li>Some studies cut them off at 1990, others at ...
Are they the same as we were? <ul><li>Similarities of age and stage </li></ul><ul><li>Live in a different culture of mass ...
Generational influences –  Baby Boomers (1946 – 1964) <ul><li>Emerging freedom of the 60s and 70s </li></ul><ul><li>TV (ev...
Generational Influences –  Generation X (1965 – 1979) <ul><li>Brought up in time of growth within Australia but influenced...
Do these generational fads pass? <ul><li>Generation X –  </li></ul><ul><li>Changing jobs  </li></ul><ul><li>High disposabl...
Generational Influences – Generation Y (1980 – 1994) <ul><li>KIPPERS – Kids in Parents’ Pockets Eroding Retirement Savings...
What are the main  Generational Influences on Generation Y?  <ul><li>Communication </li></ul><ul><li>Lifestyle  </li></ul>...
Features of their lives <ul><li>Helicopter parents </li></ul><ul><li>Busy, busy, busy – Before school, at school, after sc...
Choose your own adventure <ul><li>Choice </li></ul><ul><li>Viral marketing – Deeply connected </li></ul><ul><li>Interactiv...
Generational Problems <ul><li>Financial pressure – home ownership, casual workforce </li></ul><ul><li>Education debt </li>...
Generation Y skills <ul><li>Leadership skills (not out-front leadership) </li></ul><ul><li>Technology skills </li></ul><ul...
Technology Impacts <ul><li>Constantly connected 24/7 </li></ul><ul><li>What’s privacy?  Living out Andy Warhol’s predictio...
What do they value? <ul><li>Input, feedback and mentoring </li></ul><ul><li>Flexibility and social environment </li></ul><...
What do they respond badly to? <ul><li>Micromanagement </li></ul><ul><li>Being expected to conform to old styles </li></ul...
What do they want? <ul><li>Leadership with integrity and honesty </li></ul><ul><li>Challenge and growth </li></ul><ul><li>...
Hays Recruitment Survey <ul><li>Generation Y </li></ul><ul><li>Risk takers in work environment -60% </li></ul><ul><li>Care...
What is being done at work? <ul><li>Fun! Fun Fridays  - Funky Fridays - Free dress Fridays – Celebrations – Team social ac...
Implications for career development <ul><li>Willing to do shorter courses to save money, time and gain flexibility and adv...
Your challenge…………… <ul><li>How can we tailor our approach to Career Development to meet the needs of Generation Y? </li><...
Career Development for Generation Y Jenni Proctor http://careerclarity.com.au
Upcoming SlideShare
Loading in …5
×

Career Development For Generation Y

4,316 views

Published on

This presentation considered the impact of generational influences on current students and the impact of these influences on their career development needs. Participants were challenged to consider ways that schools, and career development practitioners can plan a holistic career education program which responds to the students’ needs and fosters a lifetime commitment to their own career development.

Published in: Career, Business

Career Development For Generation Y

  1. 1. Career Development for Generation Y Jenni Proctor http://careerclarity.com.au
  2. 2. The more things change………. <ul><li>“ People resemble their times more than they resemble their parents” </li></ul>
  3. 3. Respect your elders! <ul><li>“ Interviewed” by friend’s son </li></ul><ul><li>Daughter – Gym membership negotiated for everyone within the corporate office within a week of being in her first professional job </li></ul>
  4. 4. What is a generation? <ul><li>Traditionally – parent to offspring and considered around 20 years. </li></ul><ul><li>Gap between parent and offspring has become more than three decades </li></ul><ul><li>Too many changes happening too quickly for this to be valid now </li></ul>
  5. 5. How are generations determined? <ul><li>Now determined by </li></ul><ul><li>Sex! “Cohort of people born within a span of time in which the trends, technologies and events have significantly shaped them.” </li></ul><ul><li>Cycles in birth rates ( eg 223,000 births in Australia in 1965, big rise and fall then 223,000 births in 1979.) </li></ul><ul><li>Seem to be relatively consistent across the Western World. </li></ul><ul><li>Globalisation means differences between countries are diminished. </li></ul>
  6. 6. Australia's Generations - The Definitive Classification McCrindle Research based on ABS Population 2006 Description Born Age Pop’n % of Pop Builders Before 1946 63+ 3.5 m 17% Boomers 1946 - 1964 44 - 62 5.3m 26% Generation X 1965 - 1979 29 - 43 4.4m 21.5% Generation Y 1980 – 1994 14 - 28 4.2m 20.5% Generation Z 1995 - 2009 Under 14 3.1m 15%
  7. 7. Disputes about Generation Y <ul><li>Also called Millenials </li></ul><ul><li>Some studies cut them off at 1990, others at 1994, and others use the change of century as the marker. </li></ul><ul><li>Are these categories just another form of stereotyping? Perhaps generationalising </li></ul><ul><li>Mosaic generation – mosaic of cultures, genders and ages </li></ul>
  8. 8. Are they the same as we were? <ul><li>Similarities of age and stage </li></ul><ul><li>Live in a different culture of mass marketing, interactive technology, pop-culture with completely different generational influences. </li></ul><ul><li>Global youth culture </li></ul><ul><li>Diversity within that youth culture </li></ul>
  9. 9. Generational influences – Baby Boomers (1946 – 1964) <ul><li>Emerging freedom of the 60s and 70s </li></ul><ul><li>TV (even in colour!); Portable music </li></ul><ul><li>“ Sit down and shut up” education.......One way flow </li></ul><ul><li>Free education - Scholarships for teachers </li></ul><ul><li>Often first generation in family to have a tertiary education. </li></ul><ul><li>Teaching was generally very respected by society and was a “good secure job”. </li></ul><ul><li>Adaptive and flexible as we coped with all the changes in technology. </li></ul><ul><li>Single parent families were not common. </li></ul>
  10. 10. Generational Influences – Generation X (1965 – 1979) <ul><li>Brought up in time of growth within Australia but influenced by extremes: </li></ul><ul><li>Experienced the excesses of the 80s but commenced work during the recession of the 90s. </li></ul><ul><li>Witnessed Cold War finish but also instability of Stock Market crash and Newcastle earthquake </li></ul><ul><li>Hey Hey It’s Saturday and MTV – Popular culture was paramount but passive. </li></ul><ul><li>Education was freer, more creative, more discussion based. </li></ul>
  11. 11. Do these generational fads pass? <ul><li>Generation X – </li></ul><ul><li>Changing jobs </li></ul><ul><li>High disposable income </li></ul><ul><li>Friendship networks </li></ul><ul><li>High priority on entertainment </li></ul><ul><li>Has remained valid for many years. </li></ul>
  12. 12. Generational Influences – Generation Y (1980 – 1994) <ul><li>KIPPERS – Kids in Parents’ Pockets Eroding Retirement Savings! </li></ul><ul><li>Fickle and self-focused or responding to the economic realities? </li></ul><ul><li>Brought up during unprecedented period of growth with aspirational parents. </li></ul><ul><li>Communication easy, international, private – Mobile phones and SMS, Internet, “15 minutes of fame”, interactive media </li></ul><ul><li>Insecurity of terrorism and US school shootings </li></ul><ul><li>Learning with many sensory inputs – music, TV, computer, MSN </li></ul>
  13. 13. What are the main Generational Influences on Generation Y? <ul><li>Communication </li></ul><ul><li>Lifestyle </li></ul><ul><li>Life issues </li></ul><ul><li>Family issues </li></ul><ul><li>Financial demands including work </li></ul><ul><li>World issues </li></ul>
  14. 14. Features of their lives <ul><li>Helicopter parents </li></ul><ul><li>Busy, busy, busy – Before school, at school, after school </li></ul><ul><li>Personal chauffeurs </li></ul><ul><li>Special and catered for - TV shows, products, magazines aimed directly at them </li></ul><ul><li>Shuffled between parents </li></ul><ul><li>Personal achievement at almost any cost – tutors, coaches, braces. </li></ul>
  15. 15. Choose your own adventure <ul><li>Choice </li></ul><ul><li>Viral marketing – Deeply connected </li></ul><ul><li>Interactive media – vote on, vote off </li></ul><ul><li>Everyone is a critic – constructive or just plain nasty </li></ul>
  16. 16. Generational Problems <ul><li>Financial pressure – home ownership, casual workforce </li></ul><ul><li>Education debt </li></ul><ul><li>Terrorism </li></ul><ul><li>Cost of sustaining a high consumption lifestyle </li></ul>
  17. 17. Generation Y skills <ul><li>Leadership skills (not out-front leadership) </li></ul><ul><li>Technology skills </li></ul><ul><li>Access new trends and movements </li></ul><ul><li>Team work </li></ul><ul><li>Multi-tasking, multiple stimuli </li></ul>
  18. 18. Technology Impacts <ul><li>Constantly connected 24/7 </li></ul><ul><li>What’s privacy? Living out Andy Warhol’s prediction: MSN, MySpace, Bebo, Gossip Girl, Idol etc. Photos, intimate details shared with many. </li></ul><ul><li>Impatient and expect instantaneous results </li></ul>
  19. 19. What do they value? <ul><li>Input, feedback and mentoring </li></ul><ul><li>Flexibility and social environment </li></ul><ul><li>Lifestyle and work/life balance </li></ul><ul><li>Diversity and transparency </li></ul><ul><li>Freshness in content and style </li></ul><ul><li>Creativity valued and remembered </li></ul><ul><li>Experiencing, participation, interaction - Kinesthetic learners (52%), </li></ul><ul><li>- Visual learners (48%) </li></ul><ul><li>“ Post-literate” generation (perhaps multi-literate) who best learn from activities, stories, humour, roleplay, music, visual aids. </li></ul><ul><li>Peer opinions </li></ul>McCrindle Research
  20. 20. What do they respond badly to? <ul><li>Micromanagement </li></ul><ul><li>Being expected to conform to old styles </li></ul><ul><li>Marketing that is slick, glossy and insincere </li></ul><ul><li>Sterility, lifelessness </li></ul><ul><li>Theory, data and statistics </li></ul><ul><li>Out of date practices or rules </li></ul>
  21. 21. What do they want? <ul><li>Leadership with integrity and honesty </li></ul><ul><li>Challenge and growth </li></ul><ul><li>Working with friends </li></ul><ul><li>Fun </li></ul><ul><li>Respect </li></ul><ul><li>Flexibility </li></ul><ul><li>(Claire Raines, Managing Millenials – www.generationsatwork.com) </li></ul>
  22. 22. Hays Recruitment Survey <ul><li>Generation Y </li></ul><ul><li>Risk takers in work environment -60% </li></ul><ul><li>Career No. 1 priority </li></ul><ul><li>Career means freedom to achieve a fulfilled and meaningful work life </li></ul><ul><li>2% - job for life </li></ul><ul><li>Other generations </li></ul><ul><li>40% will take career risk </li></ul><ul><li>Health No. 1 priority </li></ul><ul><li>Career is their investment in their financial future. </li></ul><ul><li>12% - job for life </li></ul>
  23. 23. What is being done at work? <ul><li>Fun! Fun Fridays - Funky Fridays - Free dress Fridays – Celebrations – Team social activities eg bare foot bowls </li></ul><ul><li>Team challenges / Shared goals </li></ul><ul><li>Mentoring programs </li></ul><ul><li>Team valued, supported, given recognition </li></ul><ul><li>Holistic - Competence + culture & character </li></ul><ul><li>Benefits for their private life (eg gym membership) </li></ul>
  24. 24. Implications for career development <ul><li>Willing to do shorter courses to save money, time and gain flexibility and advantages of smaller institutions eg mentoring </li></ul><ul><li>Willing to research courses to get what they want </li></ul><ul><li>Work-life balance is highly valued </li></ul><ul><li>May be aware of skills shortages </li></ul>
  25. 25. Your challenge…………… <ul><li>How can we tailor our approach to Career Development to meet the needs of Generation Y? </li></ul><ul><li>Brand image </li></ul><ul><li>Marketing </li></ul><ul><li>Technology </li></ul><ul><li>Interactions and expectations </li></ul><ul><li>Content </li></ul>
  26. 26. Career Development for Generation Y Jenni Proctor http://careerclarity.com.au

×