Are you struggling with marketing to different generations? So who and what and where do we have to go to discover who it is we need to be speaking to and what should our message say? Communication and marketing are different and will always be a challenge if we do not keep up with the language and knowledge of who it is we are targeting.Solutions can be found.

5. ENVIRONMENT VALUES
 Came of Age in the Great
Depression
 Dedication
 Pulled Together to win WWII  Loyalty, Duty
 Created the greatest industrial &
economic boom
 Respect for Authority
Pursuit of the Australian Dream  Hard Work
GENERATIONS
ENVIRONMENT VALUES
Raised in 1950’s with prosperity  Optimism
 Affected by Vietnam War Team Work
1980’s Hippy to Yuppie  Work to Achieve
 Early 1990’ – laid off
disillusioned
 Successful retirement

6. ENVIRONMENT VALUES
 Raised by Duel Income or Single
Boomer parents
 Fun & Independence
 Victims of educational
experimentation
 Informal – want a work
life balance
Lack a defining event or hero  Raised on Technology
Latchkey kids  Dislike Corporate
politics
GENERATIONS
ENVIRONMENT VALUES
Raised with technology  Politically progressive
and the least religiously
observant
The Me Me Me Generation Technology is essential
aspect of life
 Self Expressive Work is something you
do between weekends
Receptive to new Ideas & ways
of living
 Live in the time frame
based on right now!

7. Personal &
Lifestyle
Characteristics
Traditionalists
(1922-1945)
Baby Boomers
(1946-1964)
Generation X
( 1965-1979)
Millennials
(1980- …..)
Leadership Style Directive Consensual Equality - Ask Why TBD
Interactive Style Individual Team Player Entrepreneur Participative
Communication Formal Memo In Person Direct. Immediate Email, Text, Voice Mail
Media
Communication
Rotary Phones
Face to Face
Telegram, Phone,
Call me anytime
Mobile Phone
Call me at work
Internet, Smart Phone,
Gaming Systems
Messages that
Motivate
“Your
Experience is
respected”
“You are Valued” – “You
are needed”
Do it your way.
Forget the Rules
You will work with
bright creative people”
Work & Family Separate Work to Live Work Life Balance Balance work between
weekends
Work Is! An Obligation Exciting Adventure Difficult Challenge A means to an end
Educational A Dream A Birth right Means to an end Expensive – Do I really
need it?
Feedback &
Rewards
No News is
good news
Don’t Appreciate it.
Want $$$ and Title
Needs feedback –
Wants freedom
Continuous Feedback
Dealing with $$$ Put it Away
Pay Cash
Buy Now Pay Later Cautious &
Conservative
Earn to spend

8. Personal &
Lifestyle
Characteristics
Traditionalists
(1922-1945)
Baby Boomers
(1946-1964)
Generation X
( 1965-1979)
Millennials
(1980- …..)
Leadership Style Directive Consensual Equality - Ask Why TBD
Interactive Style Individual Team Player Entrepreneur Participative
Communication Formal Memo In Person Direct. Immediate Email, Text, Voice Mail
Media
Communication
Rotary Phones
Face to Face
Telegram,Phone,
Call me anytime
Mobile Phone
Call me at work
Internet, Smart Phone,
Gaming Systems
Messages that
Motivate
“Your Experience is
respected”
“You are Valued”
“You are needed”
Do it your way.
Forget the Rules
You will work with
bright creative people”
Work & Family Separate Work to Live Work Life Balance Balance work between
weekends
Work Is! An Obligation Exciting. Difficult Challenge A means to an end
Educational A Dream A Birth right Means to an end Expensive – Do I really
need it?
Feedback &
Rewards
No News is good
news
Don’t Appreciate
it. Want $$$
Needs feedback –
Wants freedom
Continuous Feedback
Dealing with $$$ Put it Away
Pay Cash
Buy Now Pay Later Cautious &
Conservative
Earn to spend

9. Personal &
Lifestyle
Characteristics
Traditionalists
(1922-1945)
Baby Boomers
(1946-1964)
Generation X
( 1965-1979)
Millennials
(1980- …..)
Leadership Style Directive Consensual Equality - Ask Why TBD
Interactive Style Individual Team Player Entrepreneur Participative
Communication Formal Memo In Person Direct. Immediate Email, Text, Voice Mail
Media
Communication
Rotary Phones
Face to Face
Telegram, Phone,
Call me anytime
Mobile Phone
Call me at work
Internet, Smart Phone,
Gaming Systems
Messages that
Motivate
“Your Experience is
respected”
“You are Valued” – “You
are needed”
Do it your way.
Forget the Rules
You will work with
bright creative people”
Work & Family Separate Work to Live Work Life Balance Balance work between
weekends
Work Is! An Obligation Exciting Adventure Difficult Challenge A means to an end
Educational A Dream A Birth right Means to an end Expensive – Do I really
need it?
Feedback &
Rewards
No News is good
news
Don’t Appreciate it.
Want $$$ and Title
Needs feedback –
Wants freedom
Continuous Feedback
Dealing with $$$ Put it Away
Pay Cash
Buy Now Pay Later Cautious &
Conservative
Earn to spend

10. Personal &
Lifestyle
Characteristics
Traditionalists
(1922-1945)
Baby Boomers
(1946-1964)
Generation X
( 1965-1979)
Millennials
(1980- …..)
Leadership Style Directive Consensual Equality - Ask Why TBD
Interactive Style Individual Team Player Entrepreneur Participative
Communication Formal Memo In Person Direct. Immediate Email, Text, Voice
Mail
Media
Communication
Rotary Phones
Face to Face
Telegram, Phone,
Call me anytime
Mobile Phone
Call me at work
Internet, Smart
Phone, Gaming
Systems
Messages that
Motivate
“Your Experience
is respected”
“You are Valued” –
“You are needed”
Do it your way.
Forget the Rules
You will work with
bright creative
people”
Work & Family Separate Work to Live Work Life Balance Balance work
between weekends
Work Is! An Obligation Exciting Adventure Difficult Challenge A means to an end
Educational A Dream A Birth right Means to an end Expensive – Do I
really need it?
Feedback &
Rewards
No News is good
news
Don’t Appreciate it.
Want $$$ and Title
Needs feedback –
Wants freedom
Continuous
Feedback
Dealing with $$$ Put it Away
Pay Cash
Buy Now Pay Later Cautious &
Conservative
Earn to spend

11. Personal &
Lifestyle
Characteristics
Traditionalists
(1922-1945)
Baby Boomers
(1946-1964)
Generation X
( 1965-1979)
Millennials
(1980- …..)
Leadership Style Directive Consensual Equality - Ask
Why
TBD
Interactive Style Individual Team Player Entrepreneur Participative
Communication Formal Memo In Person Direct. Immediate Email, Text, Voice
Mail
Media
Communication
Rotary Phones
Face to Face
Telegram, Phone,
Call me anytime
Mobile Phone
Call me at work
Internet, Smart
Phone, Gaming
Systems
Messages that
Motivate
“Your
Experience is
respected”
“You are Valued” –
“You are needed”
Do it your way.
Forget the Rules
You will work with
bright creative
people”
Work & Family Separate Work to Live Work Life Balance Balance work
between weekends
Work Is! An Obligation Exciting Adventure Difficult Challenge A means to an end
Educational A Dream A Birth right Means to an end Expensive – Do I
really need it?
Feedback &
Rewards
No News is
good news
Don’t Appreciate it.
Want $$$ and
Title
Needs feedback –
Wants freedom
Continuous
Feedback
Dealing with $$$ Put it Away
Pay Cash
Buy Now Pay Later Cautious &
Conservative
Earn to spend

12. • Direct Eye Contact
• Recognise with Personal Touch
• If Training - Be Patient
• Communicate with traditional
methods – Mail, Phone etc
• Communicate that you value
their experiences
• Remember your manners
Say Please and Thankyou.
Baby Boomers (1946-1964)
• Challenge them to create change
• They like to know that can make
a difference
• Get to know them
• Publicly recognise
• Coach rather than direct them
• Respect their experience
Tradtional ( 1922-1945)

13. • Work Life Balance = Important
• Allow to communicate their
Freedom & Independence
• Embrace Change
• Make sure communication is
fun and exciting
• They will seek Mentors and
independent training.
Millennials (1980 - ………
• Communicate short messages
• They like goofy, earnest and confident
communication
• Fleeting attention
• Listen to their message
• Don’t’ “dumb down “ your message
• Don’t’ be vague
• Reinforce instruction by having them
repeat what it is you asked them to do.
Generation X ( 1965-1979)

23. • Twitter - microblogging site - post brief, 140-character messages -- called "tweets
• Instagram - snap, edit, and share photos and 15-second videos
• Snapchat - time limit on the pictures and videos they send before they disappear
• Tumblr - a cross between a blog and Twitter:
• Google+ - social network, which is now open to teens. Share in “Circles”
• Vine -post and watch looping 6 second video clips
• Wanelo - (Want, Need, Love) shopping, fashion blogging, and social networking
• Kik Messenger - standard texting app that kids use for social networking.
• Ooovoo - a free video, voice, and messaging app. Group chats -to 12 people for free
• Pheed - A hybrid of Facebook, Instagram, Twitter, and YouTube
• Ask.fm - lets kids ask questions and answer those posted by other users
11 Social Media Tools that are Hot right now