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(the color might not share correct on slideshare) More late work we put together for clients of for my s-corp - My My othet important clients for my company 26Twelvestudio, Here is some nice supporting imagery using powerpoint on a uniquely formatted screen
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Slidez
- 1. Lessons Learned Costs Down Audience Acquisition Move Campaigns In-house Invest
- 2. How We Get There Invest / Marketing Leadership Increase Team Size Focus / Bottom of Funnel Next Level of Personalization
- 3. john.doe@santander.co m How Banks Use Webinars to Drive Join us for a 30 minute webinar Engagement- Driven Marketing: How Banks Use Webinars to Drive Revenue Hi John, At ON24, we know that bankers like you…. marketing@on24.com Andrew Corn CEO, E5A Integrated Andrew Corn CEO, E5A Integrated @ attend TO
- 4. Andrew Corn CEO, E5A Integrated Andrew Corn CEO, E5A Integrated john.doe@santander.com How Banks Use Webinars to Drive Join us for a 30 minute webinar Engagement- Driven Marketing: How Banks Use Webinars to Drive Revenue Hi John, At ON24, we know that bankers like you…. marketing@on24.com @ attend TO Drive Audience
- 5. First touch Initial engagement First Convo (talk track for sales) Personalized demo materials Personalized video 1 2 3 4 5 Personalized Everything icon icon icon icon icon
- 6. Join Us
Editor's Notes
- • To keep costs down went very lean on the team Relied on industry best practices of outsourcing audience acquisition After audit of all marketing campaigns, shifted focus in Q3/Q4 to bring campaigns in house Reallocation of cost has improved results but to really reach inflection point we need to invest
- Making key investments in marketing leadership Based off of program audit, increasing size of team to handle required increased workload Unrelenting focus on bottom of the funnel support Taking personalization to the next level
- 1. Clean up format/style. Maybe replace the laptop for a better png. Here, we’re trying to show that a Banker receives an email that drives them to attend a Banking-focused webinar.
- 1. Clean up format/style. Maybe replace the laptop for a better png. Here, we’re trying to show that a Banker receives an email that drives them to attend a Banking-focused webinar.
- 1. This should be a Linear process flow design that takes up the whole slide with flat icons
- 1. Clean up, we want this to be our slide showcasing our user conference