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5 solutions to the digital ad
networks unsolvable puzzle
Frank Cohen, fcohen@clevermoe.com,
408 364 5508, August 26, 2020
Webinar recording
• These slides are from a webinar hosted by Frank Cohen
• Watch the webinar recording at
https://cleverm...
You and me, we’re in a club now . . .
Marketers never have enough time, money, people
Marketers needs to be wary of Market...
Introduction and why the topic is important (5 mins)
Product demo (10 mins)
How to take action on the topic (5 mins)
Q&A (...
Marketers need
to conceptualize an ad
to experiment until it works
to be within budget and schedule
to roll with the chang...
Know market segments?
Don’t know segments?
Place ads in minutes
Tracking Pixel across all networks
Expand to other network...
Digital Ad Networks
Surfaced our first challenge: How to
make it self-service
Here’s why
Detailed Analysis
How does their AI work?
Campaign type
FB Pixel
Demographics
Interests
Spend control
Demo
How do you manage a campaign as it runs?
clevermoe.com/adcalc
How do you measure success?
Once you get good…
LinkedIn Ads
Facebook Ad Manager
Twitter Ad Manager
+ 60 More
How was this valuable to you?
clevermoe.com/better-digital-advertising-now
You and me, we’re in a club now . . .
Lets meet again, and often
ContactLets meet again, and often
Frank Cohen, fcohen@clevermoe.com,
+1 408 364 5508
Bonus
Free Clever Moe account
1 hour ...
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5 solutions to the digital ad networks unsolvable puzzle

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You need a marketing AI to radically reduce advertising costs/clicks. Your marketing works best when targeting audiences already interested. But how do you expand past your current marketing into multiple digital advertising networks for fast, easy, and rapid results.

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5 solutions to the digital ad networks unsolvable puzzle

  1. 1. 5 solutions to the digital ad networks unsolvable puzzle Frank Cohen, fcohen@clevermoe.com, 408 364 5508, August 26, 2020
  2. 2. Webinar recording • These slides are from a webinar hosted by Frank Cohen • Watch the webinar recording at https://clevermoe.com/better-digital-advertising-now/ • Digital advertising expert Frank Cohen hosts a series of webinars on to make marketing faster, easier, and less expensive in the era of Digital Ad Network AIs
  3. 3. You and me, we’re in a club now . . . Marketers never have enough time, money, people Marketers needs to be wary of Marketing AIs Digital Ad Networks AIs work for them, not you Marketers need their own Marketing AI
  4. 4. Introduction and why the topic is important (5 mins) Product demo (10 mins) How to take action on the topic (5 mins) Q&A (10 mins)
  5. 5. Marketers need to conceptualize an ad to experiment until it works to be within budget and schedule to roll with the changes And still feel like hugging someone Marketers
  6. 6. Know market segments? Don’t know segments? Place ads in minutes Tracking Pixel across all networks Expand to other networks How We Work
  7. 7. Digital Ad Networks Surfaced our first challenge: How to make it self-service
  8. 8. Here’s why
  9. 9. Detailed Analysis
  10. 10. How does their AI work? Campaign type FB Pixel Demographics Interests Spend control Demo
  11. 11. How do you manage a campaign as it runs? clevermoe.com/adcalc How do you measure success?
  12. 12. Once you get good… LinkedIn Ads Facebook Ad Manager Twitter Ad Manager + 60 More
  13. 13. How was this valuable to you? clevermoe.com/better-digital-advertising-now
  14. 14. You and me, we’re in a club now . . . Lets meet again, and often
  15. 15. ContactLets meet again, and often Frank Cohen, fcohen@clevermoe.com, +1 408 364 5508 Bonus Free Clever Moe account 1 hour strategy meeting with Frank Automatic management as your ads run

You need a marketing AI to radically reduce advertising costs/clicks. Your marketing works best when targeting audiences already interested. But how do you expand past your current marketing into multiple digital advertising networks for fast, easy, and rapid results.

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