This webinar presentation discusses the importance of branding in corporate learning and differentiation. It is presented by John Helmer, a marketing and communications consultant. The presentation covers affective triggers that can make branding more impactful, such as using simple, extreme, and singular language. It also discusses aligning internal culture and values with external touchpoints to form a consistent brand. The presentation concludes by asking participants to provide feedback on how well the webinar met their expectations.

1. Branding in
corporate learning
Why does
differentiation
matter?

2. Using chat in this
webinar

3. Our speaker
John Helmer, marketing and
communications consultant

4. A question
What would make this a
successful webinar for you?

5. Webinar
September 2019
John Helmer Consulting
Learning & Brand

7. AFFECTIVE TRIGGERS
▸ Simple
▸ Extreme
▸ Singular
▸ First/last

14. OUTSIDE
IN
▸touchpoints
▸moments of truth
▸Zmots

15. THE ORGANISATION IS AN ICEBERG

16. THE ORGANISATION IS AN ICEBERG

17. INSIDE
OUT
▸purpose
▸ values

23. Questions?

24. One final question . . .
How well did this webinar
meet your expectations?

25. Thankyou!