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Defending your ad budget from
Facebook and LinkedIn’s AIs
Frank Cohen, fcohen@clevermoe.com,
408 364 5508, August 20, 2020
Webinar recording
• These slides are from a webinar hosted by Frank Cohen
• Watch the webinar recording at
https://cleverm...
You and me, we’re in a club now . . .
Marketers never have enough time, money, people
Marketers needs to be wary of Market...
Introduction and why the topic is important (5 mins)
Product demo (10 mins)
How to take action on the topic (5 mins)
Q&A (...
Marketers need
to conceptualize an ad
to experiment until it works
to be within budget and schedule
to roll with the chang...
Know market segments?
Don’t know segments?
Place ads in minutes
Tracking Pixel across all networks
Expand to other network...
How does their AI work?
Campaign type
FB Pixel
Demographics
Interests
Spend control
Demo
How do you manage a campaign as it runs?
clevermoe.com/adcalc
How do you measure success?
Once you get good…
LinkedIn Ads
Facebook Ad Manager
Twitter Ad Manager
+ 60 More
How was this valuable to you?
clevermoe.com/better-digital-advertising-now
You and me, we’re in a club now . . .
Lets meet again, and often
ContactLets meet again, and often
Frank Cohen, fcohen@clevermoe.com,
+1 408 364 5508
Bonus
Free Clever Moe account
1 hour ...
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Defending your ad budget from Facebook and LinkedIn AIs

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It’s no secret the digital ad networks’ AIs ruthlessly optimize for their revenue driving up your advertising costs - you need your own AI that works for you. In this webinar you will learn the way to defend your ad budget from the digital ad networks optimizing for their revenue.

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Defending your ad budget from Facebook and LinkedIn AIs

  1. 1. Defending your ad budget from Facebook and LinkedIn’s AIs Frank Cohen, fcohen@clevermoe.com, 408 364 5508, August 20, 2020
  2. 2. Webinar recording • These slides are from a webinar hosted by Frank Cohen • Watch the webinar recording at https://clevermoe.com/better-digital-advertising-now/ • Digital advertising expert Frank Cohen hosts a series of webinars on to make marketing faster, easier, and less expensive in the era of Digital Ad Network AIs
  3. 3. You and me, we’re in a club now . . . Marketers never have enough time, money, people Marketers needs to be wary of Marketing AIs Digital Ad Networks AIs work for them, not you Marketers need their own Marketing AI
  4. 4. Introduction and why the topic is important (5 mins) Product demo (10 mins) How to take action on the topic (5 mins) Q&A (10 mins)
  5. 5. Marketers need to conceptualize an ad to experiment until it works to be within budget and schedule to roll with the changes And still feel like hugging someone Marketers
  6. 6. Know market segments? Don’t know segments? Place ads in minutes Tracking Pixel across all networks Expand to other networks How We Work
  7. 7. How does their AI work? Campaign type FB Pixel Demographics Interests Spend control Demo
  8. 8. How do you manage a campaign as it runs? clevermoe.com/adcalc How do you measure success?
  9. 9. Once you get good… LinkedIn Ads Facebook Ad Manager Twitter Ad Manager + 60 More
  10. 10. How was this valuable to you? clevermoe.com/better-digital-advertising-now
  11. 11. You and me, we’re in a club now . . . Lets meet again, and often
  12. 12. ContactLets meet again, and often Frank Cohen, fcohen@clevermoe.com, +1 408 364 5508 Bonus Free Clever Moe account 1 hour strategy meeting with Frank Automatic management as your ads run

It’s no secret the digital ad networks’ AIs ruthlessly optimize for their revenue driving up your advertising costs - you need your own AI that works for you. In this webinar you will learn the way to defend your ad budget from the digital ad networks optimizing for their revenue.

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