How to get 1,000 people to
look at your product for $1,000
Frank Cohen, fcohen@clevermoe.com,
408 364 5508, August 13, 2020

Webinar recording
• These slides are from a webinar hosted by Frank Cohen
• Watch the webinar recording at
https://clevermoe.com/better-digital-advertising-now/
• Digital advertising expert Frank Cohen hosts a series of
webinars on to make marketing faster, easier, and less
expensive in the era of Digital Ad Network AIs

You and me, we’re in a club now . . .
Marketers never have enough time, money, people
Marketers needs to be wary of Marketing AIs
Digital Ad Networks AIs work for them, not you
Marketers need their own Marketing AI

Introduction and why the topic is important (5 mins)
Product demo (10 mins)
How to take action on the topic (5 mins)
Q&A (10 mins)

Marketers need
to conceptualize an ad
to experiment until it works
to be within budget and schedule
to roll with the changes
And still feel like hugging someone
Marketers

Know market segments?
Don’t know segments?
Place ads in minutes
Tracking Pixel across all networks
Expand to other networks
How We Work

How does their AI work?
Campaign type
FB Pixel
Demographics
Interests
Spend control
Demo

The Demo
Create a new campaign
Find influencers/audiences/competitors
Set the budget
Set the max-bid
A/B test the messages and images
View the test results
Add the pixel
Clone the campaign, launch

How do you manage a campaign as it runs?
clevermoe.com/adcalc
How do you measure success?

Once you get good…
Facebook Ad Manager
Twitter Ad Manager
LinkedIn Ads
+ 60 More

How was this valuable to you?
clevermoe.com/better-digital-advertising-now

You and me, we’re in a club now . . .
Lets meet again, and often

ContactLets meet again, and often
Frank Cohen, fcohen@clevermoe.com,
+1 408 364 5508