What Is Media Literacy?

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Renee Hobbs introduced media literacy at the "Critical Eye on the Media" conference in Harrisburg in June 19-20, 2008.

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What Is Media Literacy?

  1. 1. What is Media Literacy? Renee Hobbs Temple University Philadelphia PA
  2. 2.   TECHNOLOGY
  3. 3.   TOOL: A resource that helps you do or make things TECHNOLOGY
  4. 4.   TOOL: A resource that helps you do or make things TECHNOLOGY
  5. 5.   TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter
  6. 6.   Current Events Entertainment Science Work Fashion Politics Math History Nature Money Love/Romance Health Stories about life TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter
  7. 7. MEDIA: Forms of expression and communication TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter
  8. 8. TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter MEDIA: Forms of expression and communication
  9. 9. DISTRIBUTION & PARTICIPATION: A means of sharing TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter MEDIA: Forms of expression and communication
  10. 10. DISTRIBUTION & PARTICIPATION: A means of sharing TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter MEDIA: Forms of expression and communication
  11. 11.   PEDAGOGY: A way of learning and teaching ACCESS ANALYZE/ EVALUATE COMMUNICATE ACT TOOL: A resource that helps you do or make things TECHNOLOGY CONTENT: The messages that matter DISTRIBUTION & PARTICIPATION: A means of sharing MEDIA: Forms of expression and communication
  12. 12. Media Literacy is an Expanded Conceptualization of Literacy <ul><li>… the ability to access, analyze, </li></ul><ul><li>evaluate and communicate messages </li></ul><ul><li>in a wide variety of forms. </li></ul><ul><li>--Aspen Institute Leadership Forum on </li></ul><ul><li>Media Literacy, Washington DC (1993) </li></ul>
  13. 13. <ul><li>The purpose of </li></ul><ul><li>media literacy education is to </li></ul><ul><li>help individuals of all ages </li></ul><ul><li>develop the habits of inquiry and </li></ul><ul><li>skills of expression that they need to be critical thinkers, </li></ul><ul><li>effective communicators and </li></ul><ul><li>active citizens in today’s world. </li></ul><ul><li>--Core Principles of Media Literacy Education, AMLA, St. Louis (2007) </li></ul>
  14. 14. The Spiral Curriculum ACCESS ANALYZE/ EVALUATE COMMUNICATE ACT
  15. 15. Promoting Habits of Inquiry Authors & Audiences Authorship : Who made this? Purpose: Why was it made? Who is the target audience? Economics: Who paid for it? Impact: Who benefits from this? Why does this matter to me? Response: What kinds of actions might I take?
  16. 16. Promoting Habits of Inquiry Messages & Meanings Content: What is this about? What values and points of view are expressed? What is omitted? Techniques: How was this constructed? What tools and techniques were used? Interpretations: How might different people understand this message? What is my interpretation and what do I learn about myself from my reaction?
  17. 17. Promoting Habits of Inquiry Representations & Realities Representation : How does this message represent its subject? Context : When was this made? Where or how was it shared? Credibility : What are the sources of information, ideas or assertions? What criteria do I use to evaluate it?
  18. 19. Alignment Matters Teacher Motivations Approaches to Teacher Education Instructional Methods Media Texts, Tools & Technologies
  19. 20. Teacher Education and Media/Technology Integration   <ul><li>Independently initiated by teacher enthusiast who is: </li></ul><ul><li>comfortable with technology & risk-taking </li></ul><ul><li>motivated by a passionate interest </li></ul><ul><li>responsive and respectful of students </li></ul><ul><li>confident in the recursive process of curriculum development </li></ul>
  20. 21. Teacher Education and Media/Technology Integration   <ul><li>Independently initiated by teacher enthusiast who is: </li></ul><ul><li>comfortable with technology & risk-taking </li></ul><ul><li>motivated by a passionate interest </li></ul><ul><li>responsive and respectful of students </li></ul><ul><li>confident in the recursive process of curriculum development </li></ul><ul><li>Introduced through staff development with teachers who may be: </li></ul><ul><li>unclear about the purposes and goals of integrating media/technology </li></ul><ul><li>uncomfortable when feeling loss of expertise or loss of control </li></ul><ul><li>unfamiliar with or uninterested in technology </li></ul><ul><li>confused about what can/should be done </li></ul>
  21. 22. Renee Hobbs Founder, Media Education Lab Professor, Department of Broadcasting, Telecommunications and Mass Media School of Communications & Theater | College of Education Temple University Philadelphia PA 19122 Email: [email_address] http://mediaeducationab.com

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