1. Advert Analysis
Plastic Beach is an album released
by the band Gorillaz, created in
1998 by Damon Albarn and Jamie
Hewlett. The “virtual Band”
consists of four animated members
that are involved in a fictional
universe showed in the band’s
music videos. Plastic Beach is the
band’s 6rd
album release. The
album cover shows an island with
various features such as a
lighthouse, plam trees and a large
building at the top of the hill. The
font of the writing has been chosen
to suit the theme of the beach and
sea as it is wavy. The Island shown
on the album cover is seen in the
mucisc video made for the song
Melancholy Hill, seen by three of
the animated characters in the
music video. Also in the album
cover on the right hand side in the
sea we can see a sub marine, this is
also featured in the music video of
Melancholy Hill, so plays in with
the animated universe of the four
band characters. The advert has been
made to get straight to the point by
simply showing their album cover
and telling readers that it is out now.