2. INTRODUCTION
Website monetization is the process of converting existing traffic
being sent to a particular website into revenue.
Various ad networks facilitate a webmaster in placing advertisements
on pages of the website to benefit from the traffic the site is
experiencing.
3. MONETIZING THE WEBSITE
The most popular ways of monetizing a website are by implementing
1. Pay Per Click advertising
2. Cost Per Impression advertising
3. Banner advertising
4. Affiliate Programs
5. Data Monetization
6. Paid Subscriptions
7. Donations.
8. DATA MONETIZATION
Websites also generate valuable user data that can be monetized
through various methods. This data can be sold through behavioral
data exchanges and used by advertisers to target their online media
campaigns.
Another method of monetizing data is through the use of a
surveywall instead of a paywall, asking users to take a short survey,
rather than paying the website directly. The website is then paid by
the surveywall operator. Example: SURVATA
10. DONATIONS
Websites can also ask visitors to donate money to them. Popular
donations services such as Paypal offer different options for both
personal fundraising and decreased cost for charitable organizations.
This may be done using a pre-determined amount or by letting
visitors enter their own donation amount.