Brief introduction to performance-based marketing activity Affiliate Marketing

4. PILLARS

5. THE JOURNEY

6. AFFILIATE NETWORK / AGENCY

7. BUILDS PROFITABLE PARTNESHIP
THAT REWARDS EVERYONE IN THE PROCESS
CUSTOMERS & ADVERTISERS & PUBLISHERS

8. ACCURATE TRACKING
INSIGHTFUL REPORTING

9. TREATING EACH CUSTOMER
AS AN INDIVIDUAL

10. DRIVING STRATEGY THROUGH DEEPER DATA

12. ONLINE MARKETING METHODS

13. PUBLISHER TYPES

14. VOUCHER CODE /
DISCOUNT SITES

15. PRICE COMPARISON SITES

16. CASHBACK /
LOYALTY SITES

17. CONTENT SITES

18. EMAIL PROVIDERS

19. MOBILE PUBLISHERS

20. MOBILE-FIRST WORLD, 2016
• Growing number of transactions made through
smartphones & tablets indicates that consumer
behaviour has been changing completely and
continuously.
• Marketers do not ask themselves anymore if
they should invest in mobile instead of giving
themselves a task – how should they invest in
mobile?
• Advertisers have to invest time & money in
setting up mobile user friendly websites & apps
with engaging content and 1-click button
• Brands have more moments through the day
with consumers than ever before

21. WHAT ARE THE BENEFITS: ADVERTISERS
Pay only for results
No pay for cancelled/
returned sales
Free brand exposure
from impressions &
clicks that do not
convert
Tracking, reporting
and payment
mechanism in place
Advertising spend
can be controlled and
ROI can be measured

22. WHAT ARE THE BENEFITS: PUBLISHERS
Easy to
convert
traffic into
profit
Commissions
determined
up front
User-friendly
tools to be
able to post
and promote
inventory