Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Advertising vocabulary
1.
2.
3.
4. • BEHAVIORAL
ADVERTISING:
BEHAVIORAL
ADVERTISING OR BEHAVIORAL TARGETING
CAN BE USED BY ONLINE PUBLISHERS OR
INTERNET MARKETERS TO INCREASE THE
EFFECTIVENESS OF CAMPAINS. THIS WORKS
BY COLLECTING DATA ON AN INTERNET
USER'S BEHAVIORS. SUCH AS BROWSING
HABITS, SEARCH QUERIES, AND WEB SITE
HISTORY. THIS INFORMATION IS USED TO
SERVE MORE TARGETED ADVERTISEMENTS
TO THE USER. THE GOAL IS TO INCREASE
RELEVANCY BASED ON THE COLLECTED DATA
AND FOSTER A BETTER CONVERSION RATE.
5.
6. • CLAIM: TO SAY THAT
SOMETHIGN IS TRUE WHE
MOST OF THE PEOPLE THINK
THAT IS FALSE