2. TELEVISION
Benefits
• Wide geographic coverage
• Broad audience reach
• Perceived accountability with well accepted audience measurement
metrics
• Relative ease of buying and post-buy maintenance
• Proven success record for promoting mass consumer products
Disadvantages
• Audience share is generally declining due to fragmented audiences
• Increasing use of DVRs diminishes the impact of commercials
• Many television shows skew older and lower income
• Typically high CPM costs and rising production costs
• Primetime is no longer the preeminent reach builder with a large part
of the viewing population not substantially reached by the primetime
networks
• Increasing ad clutter as commercial pods lengthen
3. NEWSPAPER
Newspaper Benefits
• Broad reach within a defined market area
• Newspaper offers targeting capability with regional delivery
and special advertising sections
• Geographic selectivity is available in small towns
• Marketplace for competitive price shopping
Newspaper Disadvantages
• Decreasing market penetration and readership with many
newspapers reaching less than 50 percent penetration
• Low younger audience (18-24) readership
• Costly frequency medium
• Some ad recall studies show less than 50 percent of
newspaper readers recall noting ads
• Ad clutter
4. BILLBOARD
• Billboard advertising is 50% cheaper than
radio advertisements.
• Billboard advertising is 60% cheaper than
newspaper advertisements.
• Bill board advertising is 80% cheaper than
TV advertisements.
• However billboard advertising is 15% more
expensive than online advertising.
5. INTERNET
• According to Magna Insights, nearly 100 million US
households have Internet access today
• The average user spends over 25 hours online per week.
• As a result, the Internet represents one-third of daily media
use, according to The Media Audit.
Benefits
• Direct response and transactional opportunity are available
to consumers in real-time
• One-to-one marketing any time and any place
• Long-term reduction of transactional business costs
Source:
http://www.oaaa.org/outofhomeadvertising/mediacomparison.aspx
http://www.searchandmore.co.uk/social-media/traditional-internet-marketing-offers-money/
7. 1. Philippines 93.9%
2. Israel 91%
3. Turkey 90.9%
4. Chile 90.2%
5. Argentina 89.2%
6. Malaysia 88.4%
7. Indonesia 87.5%
8. Peru 87.2%
9. Colombia 86.9%
10. Venezuela 86.2%
By Jon Russell May 15, 2011, Asia Editor of Next Web
Philippines named social networking
capital of the world
8.
9. CONCLUSION
• T V ADVERTISING
The average cost of one 30 second TV advert is 500,000 pesos.
This is estimated to reach an audience of 20 million people.
• NEWSPAPER ADVERTISING
Sunday edition, whole page full color would cost around 300,000
pesos per day.
• BILLBOARD
The cost of a billboard ranges from 300,000 to 1million pesos
depending on the location and its reach is limited to those who
passes the area.
10. CONCLUSION
• By spending a little amount of
money, even as little as $200, internet
advertisers can potentially reach an
audience of 232.7 million daily internet
users who spend an average 2 hours a day
browsing the web. That’s the equivalent of
three quarters of the American population
every day.
• The potential audience that any brand can
reach on the internet is truly
staggering, and any company who refuses
to embrace this is risking being left behind
• Leadgenix Head of Sales, Dan Posner, put
it this way: “as time goes on, online
marketing is going to get more and more
competitive, every company will have a
website and will do everything they can to
get traffic to that site. The sooner that
companies get to the top of Google’s
list, the better off they will be in the long
run.
Source: http://www.searchandmore.co.uk/social-media/traditional-internet-marketing-offers-money
11. WHERE DO WE COME IN?
• By advertising with ATM
Corporation, we can boost your
views in your site, increase your
likes, shares or friends in
Facebook, increase your
followers in Twitter and boost
your You-tube video views
making you “visible” in the
internet and boost your SEO.
• This is possible because
members are required to click,
like, share, tweet and view our
advertisers.
• Membership is expected to
grow exponentially over the
months
12. CONTACT US
Christine Aquino
Mobile Numbers: 0915.494.1025 / 0919.992.3548
E-mail: xtineaquino@hotmail.com
Website: www.myatmcorp.com
Facebook: www.facebook.com/atmcorp