Formas de medir resultados en Internet, y un repaso a los "imperdibles" de la Web, herramientas que sirven para incrementar resultados y medirlos con exactitud.

1. Resultados UP Marketing Digital Mayo 2010 #UPmd

2. ¿Qué se puede medir de una campaña?

6. Resultados Sitio Visitantes Visitantes únicos Páginas vistas Tiempo de visita Localización Registrados

7. Resultados E.Mail Marketing Enviados Apertura No abiertos Rechazados Clics ROI

8. Resultados Ad’s Impresiones CTR (Click Through) Hora ROI

9. Resultados Sociales Friends (I like it) Followers Suscribers Views Comments

10. CPM (Cost Per Mille) , also called "Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. CPV (Cost Per Visitor) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website. CPV (Cost Per View) is when an advertiser pays for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders and interstitial ads). CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site. Tipos de campaña http://en.wikipedia.org/wiki/Online_advertising

11. CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase. Tipos de campaña http://en.wikipedia.org/wiki/Online_advertising

12. ¿Cómo interpretar los resultados? Objetivos Marca Competencia Mercado

13. 1. Medir, medir y medir 2. Pagar por resultados 3. La publicidad es auto gestionable 4. La inteligencia para el ahorro 5. Aprender de los errores del otro

14. Los imperdibles de la Web Herramientas para potenciar y medir resultados

15. Google Analytics Resultados Sitio Web. www.google.com/analytics

16. Mailchimp Resultados mail. www.mailchimp.com

17. SOCIALIZA Todo lo que compartas suma. www.sharethis.com

18. CONECTATE Ellos tienen los usuarios. www.facebook.com/connect

19. ESCUCHA A LOS QUE SABEN www.googlelabs.com

20. Visitor Recordings Mouse Move HM Click HM Link Analytics APRENDE DE LO QUE TENES www.clicktale.com

21. NO ME DEJEN AFUERA www.w3.org

22. GET IT DONE http://www.basecamp.com

23. DAR Y RECIBIR INFO www.surveymonkey.com

24. SUPERMERCADO DE WEB`S www.templatemonster.com

25. DESFILE DE CREATIVIDAD www.crowdspring.com

27. ESPECIALIZADOS www.psdtohtmlcss.com

28. NO INVENTES LO QUE YA ESTA HECHO www.magentocommerce.com

29. LA EMPRESA MAIS GRANDE DO MUNDO www.elance.com

30. TODO PARA LLEVAR www.wapple.net

31. SE DINAMICO www.joomla.org

32. APIS PARA TODOS LOS GUSTOS

33. DOS CABEZAS PIENSAN MEJOR QUE… www.usertesting.com

34. GRUNDIG….gratis, pero el mejor. www.google.com/a

35. CREA CONOCIMIENTO COMPARTIDO www.wikispaces.com

36. PYME LOVERS www.jimdo.com

37. www.flavors.me

38. LA NUBE www.rackspace.com

39. ESCUCHAR ES GRATIS www.uservoice.com

40. MI PROPIO FACEBOOK www.ning.com

41. AUTOSERVICIO PUBLICITARIO www.google.com/intl/en/ads

42. www.facebook.com/advertising

44. MEDIRLO TODO www.e-planning.net

45. www.google.com/dfp

46. 1. Sentido Común 2. Abrazar la Web