The document analyzes audience research for the movie trailer of "The Fault in Our Stars". It found that the trailer received over 360,000 likes on YouTube and mostly positive comments from viewers who could relate to the illness of the main character. Fan sites for the movie posted images and quotes to engage audiences. Reaction videos showed teens wanting to see the movie and being thankful for their health.

1. The Fault in Our Stars Trailer
Audience Research
Target audience for this movie is 13+ I collected this information from IMDB
The trailer for this movie received 361,343 likes and 4,428 dislikes on Youtube the trailer was released on the
29th of January 2014 on the 20th Century Fox account.
The comments on the trailer were mostly positive, the audience are saying how they can relate to hazel grace
the main character with her illness, a lot of people were asking if they should watch this movie asking for
feedback from others. The trailer has 39,164 comments.
The film has an official webs ite, twitter, facebook and instagram page:
The website has an option for you to sign up which allows the website to inform you on new releases and
special features and allows you to sign up to become a brand ambassador , you can also be redirected from
the website to amazon where you can buy the DVD, see the soundtrack from the movie, photos and scrapbook
have been created for the target audience.
The social media sites post quotes from the movie, exclusive photos and videos from the actors who starred in
the movie.
The fan sites I looked at post images from the movie and have created their own pictures, they ask each other
questions and post quotes from the actors. There’s options to follow the author of the book on one of the
websites I have looked at. On one particular fan site I look at has 73,157 hits.
I watched 2 reaction videos, 1 of which is teens reacting to the trailer a lot of the teens kept saying how much
they want to see the movie and how cute the two actors were, they had mentioned how they wanted to cry
but then a cute scene was shown so they didn’t, how the hero wasn’t a healthy character, how the movie
makes them thankful for what they have and how everyone is the same even if they become sick. The YouTube
account who makes these reaction videos got to speak to John Green the author of the book and speak about
the movie and how the author liked the movie.
METHOD: SECONDARY
TECHNIQUES: INTERNET RESEARCH
INFORMATION LOG: http://www.youtube.com/watch?v=rjMqMLZIt30
http://www.imdb.com/title/tt2582846/
ORGANISATION: Unit 1 Criterion 2&3
REVELANCE: This is very helpful because I’m looking at how the
audience reacts just to trailers.