Product Marketing Manager with experience in agriculture, alternative fuels, renewable energy and power markets.

1. James Jaeger
Marketing Professional
699 Delaware Ave. St. Paul, MN 55107 651-222-5332 | jamesajaeger@gmail.com
Professional Overview
Innovative, marketing professional with the passion and professionalism needed to support a
diverse business market and a spectrum of industries. Along with the ability to envision and
understand the wider scope of an organization’s overall mission, with actionable skills in
analysis, research, branding, product development and strategy.
Relevant Experience
Farmers Union Industries | Product Marketing Manager | Redwood Falls, MN
01/2017 - Present
 Developed brand and marketing strategies for three B2B business units operating under
the corporate umbrella, which included overseeing company name change, messaging,
web content development and tradeshow execution.
 Implemented the “Stage Gate” process for new product development for all business
units working with sales, operations and R&D.
 Working with internal stakeholders to implement VOC campaigns to gain industry
insights; in order to craft values propositions for business units along with fostering
innovation and new product development.
 Assisted sales staff with customer visits and trade shows, to reinforce all branding and
marketing efforts.
 Prepared a full market analysis for the protein and grease industry; which is being used in
strategic decisions within the corporation; along with a competitive analysis.
 Oversee all day-to-day marketing activities for all three business units from, direct mail
campaigns, tradeshow promo items, event ceremonies, brand awareness, thought
leadership, photo shoots and P&L responsibilities.
 Leads idea sharing forum with colleagues in generating best industry practices and
project flow for internal application.
 Leading ongoing efforts to implement CRM for all B2B units.
Enterprise Holdings | Logistics Specialist | St. Paul, MN
04/2016 – 01/2017
 Provide daily logistical fulfillment throughout the state of Minnesota based on the daily
operational needs.
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2. Ulteig Engineers | Business Development Analyst | St. Paul, MN
9/2014 – 3/2015
 Provided in-depth industry insights into the power and renewable markets; which in turn
helped drive the corporate development strategy; industry growth rates, players, barriers,
legislative impact and drivers of market movements.
 Supplied industry intelligence to Account Executives in order to capture new business.
 Provided company, market and competitive analysis; quantitative and qualitative results.
 Implemented an internal cross-functional opportunity identification process with metrics;
presentations and bi-monthly with chair person responsibilities.
 Charged with becoming the company’s SME (subject matter expert) in FERC 1000
Order; a complex legislation with direct impacts on the power generation markets which
includes renewable; presented throughout the company by a “lunch-n-learn” delivery
process.
 Compiled potential customer profiles throughout the US utilizing a global database.
 Lead and produced a business plan for expansion into the Northeast US; which resulted
in additional staff and future office expansion.
 Presented management with new marketing content, branding opportunities, new product
differentiators as a result of industry insight distilled from research.
 Established new assessment process to gage the value of tradeshows and speaking events.
3M Company | Product Marketing Analyst | St. Paul, MN
9/2012 – 8/2014
 Worked across shareholder chain to achieve matrix driven goals for 3M’s CNG tanks,
reinforced 3M’s brand, positioning, and messaging through sales presentations.
 Collaborated with engineering, technical, legal and business units to excel project
timelines, along with providing technical information to customers.
 Provided market assessments, industry Intel, voice of customer, and compliance audits,
site visits, and pre-screening direct customer facilities.
 Delivered “Deep-Dive Industry Analysis” of the transportation industry; which included
Light-Duty, Med- Duty, Heavy Duty, Bus, and Transit sectors for CNG application.
 Worked industry trade show booths for compressed natural gas (CNG) tanks, provided
sales and marketing presentations, along with pursuing business development
opportunities.
 Supervised global tradeshow (ACT Show & NGV Global “14”) set-up and teardown,
responsible for all 3M proprietary tradeshow equipment.
 Conducted pre-show meetings; which included layout, messaging, personal schedules,
networking opportunities, post-show wrap-up, takeaways, and future assessment of ROI
on shows.
 NPD activities, Stage Gate reviews, product assessment, product launch, pre-post follow-
up, engineering, production and sales barriers.
 Advised management on research findings; which lead to a new size of tank to be
released for a different market segment (Class 6-8) which in turn lead to a MOU
estimated at $400 to $500 million in sales.
(Additional 3M experience provided on attached document)
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3. St. Paul School District | Educational Specialist | St. Paul, MN
10/2011 – 9/2012
Signart Inc. | Sales & Marketing Representative | Mendota Heights, MN
1/2008 – 11/2009
ImaginiT Technologies | Application Engineer | Minneapolis, MN
4/2007 – 8/2007
Hedlund Engineering | Engineering/Surveying Technician | Eagan, MN
5/1998 – 9/2006
Education
Concordia University | Business | Marketing Management – BA Degree
St. Paul College | Civil Engineering & Surveying - AAS Degree
Employment Gaps
All gaps in employment were direct result of company downsizing, or organizational
changes, which had a direct effect on my position.
Ulteig- Top management change which lead to the elimination of my position.
3M Company- I was a contract consultant in which my contract ended.
School District- End of school year, transitioned into 3M position.
Signart- Hit hard with the economy; which lead to company wide layoffs.
ImaginiT- Company closed presents in Minnesota.
Hedlund Engineering- Company wide layoffs, staff of 25 down to 12.
(All departures came with recommendations and compensation).
IT Skills
 Microsoft Office Suite, Power Point, Word, Outlook, Excel / AutoCAD 3D, AutoCAD
LDD
E-Profile
 Public access to LinkedIn profile
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