My connotations and denotations of an advert

1. Goffman’s theory: We can see proof of this theory in the fact that
the woman is on the ground and in shackles. This imagery is
synonymous to her being extremely submissive. She also has a
blank facial expression as stated in the theory.
The actual purpose of the advert is to raise awareness about
cruelty to elephants with the woman supposedly representing the
elephant which portrays her a sub-human and easily dominated
by men.
The lighting mainly highlights her chest which is meant to objectify
the woman and attract the male gaze
These words are the main
focus of the advert, as they
are the biggest feature of the
advert. They are also the
lightest part of the image so
they draw the most attention
‘Stop cruelty to
elephants’ is much
smaller and
written in a more
informal font
meaning that it is
slightly less
important