horror poster analysis

2. The title of the film “Evil Dead” suggests immediately the genre
of the film, horror. The word evil depicts a sinister atmosphere
that the film involves. And the word dead, could mean
something had been resurrected or some time of haunting.
The main image on the poster is a tree, bursting through a small
cabin. this reveals the setting of the movie, being in a rural
area. Maybe the woods. It also creates a sense of enigma, as to
why is the tree growing through the house, not around it.
The poster suggests a single genre; horror. This is shown
through the generic red and black colour scheme. The colour
red suggests danger, and the black suggests darkness.
The film’s stars aren't shown in this poster at all. This suggests
that the characters aren't well known or important. They also
aren't seen in the poster which also suggests their low
importance.
The tagline of the movie’s poster is “Evil will rise again..” this
backs up my ‘resurrection’ theory. It also reflects on the tree,
as it’s roots blossom and the tree rises, destroying humanity
(the cabin.)
There aren't many credits on this poster, only that of the
designer (Mental Shed Studios) and their website.
By seeing this poster, I feel intrigued by its aesthetics. Its
minimalistic layout appeals to me, not revealing too much
information, making me want to see it.
What appeals to me the most is the well designed title. The way
the words connects is really clever and I love the sharp design
to the lettering.

3. The film’s title ‘Vilsen’ is German for ‘Hunter.’ This title
could suggest two things; either the film focuses on the
hunter, or the prey.
The main image is the symbol shown in the centre of the
page. It seems to look like a deer head – reflecting on the
‘hunting’ subject as a deer is a common form of prey. But
failing to see the deer, it also looks like some sort of
dress. This creates a sense of enigma for the viewer.
The poster itself doesn’t really reveal much about the film
or it’s genre. I'm lead to believe that it’s a horror,
because of it’s dark, distorted colour scheme and the red-ish
colour of the symbol. But it could also be a Sci-Fi.
The film’s stars and actors aren’t prominent in the poster.
There is a small bit of writing above the title, but it’s hard
to read. Also, it will be in German.
The poster doesn’t contain a visible tagline as such. ‘Nu I
produktion’ means it’s in production and not yet
released.
There are a number of production companies shown
towards the bottom of the page. These include ‘GSW’
and ‘WEKO.’
The reason I chose this poster is because of it’s subtle self
explanatory; it makes the viewer question it’s meaning.
But the symbol really sticks out – and it is a main feature
in my movie trailer.

4. The title ‘Oculus’ means a circular opening. This reflects on the
mirror (if you pardon the pun) and how the girl is emerging from
its surface.
The main image is the mirror and the female character. This
shows the importance of the mirror as a prop, and that the girl
shown emerging from the mirror could be it’s main character. It
makes us ask how is she doing that? Or why was she in the mirror
in the first place?
This poster reflects on the horror genre through it’s gothic colour
scheme and its devilish iconography. Mirrors are thought to have
been the gateway dark places and the fear factor is increased as
every household has some type of mirror.
The film’s stars are portrayed in this particular poster. But the girl
seems to play an important role – be it the heroin or the villain.
The character is shown emerging from the mirror itself, she is
prominent on the page but is distorted by the mirror. Her facial
expression shows relief but also fear – maybe she was trying to
escape whatever is lurking beneath the mirror’s surface. She
seems to be wearing a night gown, showing her vulnerability as a
female.
The movie’s tagline is “You see what it wants you to see.” This
suggests that ‘it’ is the mirror, and it has a mind of it’s own.
This poster appeals to me because of it’s interesting main image.
The poster contains the film’s producers, who have happened to
produce films such as Paranormal Activity and Insidious. These
are great horror films – giving us an insight that this may be just
as good.

5. The title ‘Cloven’ means split, divided. This relates to the division
of binary opposites found in a lot of horror films; Good vs. Evil.
Cloven is also used to describe a hoof of an animal. A goat
possesses a cloven hoof; relating to the (Goat Man) formally
known as the devil. This suggests that the story may involve
demonic possession
The main image contains a gloomy, woodland atmosphere,
reflecting on the dark horror genre. This sets the scene, explaining
that the story takes place in a rural area. It also shows a young girl
led in the foliage. She appears to be dead, or at least hurt. If this
relates to demonic possession, then the girl may be a sacrifice to
the devil.
This poster reflects on the horror genre through it’s gothic colour
scheme and its devilish iconography. The red symbol stand
prominent to the other elements, showing that danger or death is
significant in this particular film.
The film’s stars are portrayed in this particular poster. But the girl
seems to play an important role – be it the heroin or the villain.
The character is shown as vulnerable. She lays obliviously in a dark
woodland area, completely alone. This creates a code of enigma –
why is she there?
The movie’s tagline ‘demons never die’ suggests resurrection of
some kind. Maybe the resurrection of the devil or a similar entity.
This poster appeals to me because of it’s title and the main image.
The poster contains the film’s producers, who have happened to
produce films such as ‘Archfiend’ and ‘Unhallowed.’

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