The Written Research Report

1. The Written Research Report
Dr. Dhobale J V
Assistant Professor
IBS, IFHE, Hyderabad.
IBS Hyderabad 1
Business Research Methods (SHRM-431)
Chapter No.-14

2. Objectives
 Oral Research Presentation.
 Graphic Presentation of the Result.
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3. Objectives – The written Research
Repot
 To communicate effectively, a written report
must be complete, accurate, and clear.
 A report is complete when it provides all the
information readers need in language they
understand.
 What really matters and what ought to be
included in appendices to the report or left out
entirely.
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4. Objectives – The written Research
Repot
 Accuracy - The degree to which the reasoning
in the report is logical and the information
correct.
 Problems with accuracy are hard to correct
after the written report has been distributed.
As a result, it's a really, really good idea to ask
several people to review the report for
accuracy before it's sent to managers.
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5. Objectives – The written Research
Repot
 Clarity - The degree to which the phrasing in
the report is precise.
 Clarity comes from clear and logical thinking
and precision of expression.
 The first, and most important, rule is that the
report be well organized.
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6. Research Report Outline
 Research reports can be organized in a variety
of ways.
 The key components that need to be in the
report, regardless of the specific way that you
choose to organize them.
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7. Research Report Outline
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8. Research Report Outline
 Table of Contents - The table of contents lists
the headings and subheadings of the report,
with page references.
 Include tables and figures and the pages on
which they may be found.
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9. Research Report Outline
 Executive Summary - This is the only part
that many executives will read.
 It needs to contain the most essential
information in the report.
 The executive summary should fit on a single
page if at all possible.
 The summary begins with a statement of who
authorized the research and the specific
research problems or hypotheses that guided
it.
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10. Research Report Outline
 Executive Summary - A brief statement about
how the data were collected, including the
response rate.
 The most important results obtained in the
study are included next, often in “bullet”
format, followed by conclusions.
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11. Research Report Outline
 Introduction - The introduction provides the
background information readers need to
appreciate the discussion in the remainder of
the report.
 A little bit of background about the nature of
the issue being studied is a good idea.
 This is the best place to define unfamiliar
terms or terms that are used in a specific way
in the report.
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12. Research Report Outline
 Method - The methods section is one of the
most difficult sections of the report to write.
 You need to give enough information so that
readers can appreciate the research design,
data collection methods, sampling procedures,
and analysis techniques that were used—but
you don't want to bore or overwhelm the
reader.
 In some ways, your methods section is a
summary—enough detail, but not too much—
of the research proposal.
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13. Research Report Outline
 Results - The results section presents the
findings of the study in some detail, often
including supporting tables and figures
 It is crucial that you think about how to best
organize and present your research findings.
 One effective approach is to organize the
results section around the questions to be
answered by the research.
 As the researcher, you know what the
limitations are, and it is in your better interest
to point them out to the reader.
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14. Research Report Outline
 Conclusions and Recommendations -
Conclusions are based on interpretation of the
results; recommendations are suggestions as
to appropriate future action. There should be a
conclusion for each of the research problems
that motivated the study.
 If the study does not provide enough evidence
to draw a conclusion about a research
problem, you need to make that clear.
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15. Research Report Outline
 Appendices - The appendices to the report
contain material that is too complex, too
detailed, too specialized, or not absolutely
necessary for the text.
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16. The Oral Research Presentation
 Preparing the Oral Report
 Delivering the Oral Report
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17. The Oral Research Presentation
 Preparing the Oral Report -
 Advance knowledge of the audience.
 General purpose of the study and the specific
research problems that were addressed.
 Present conclusions immediately after you
have stated the research problems.
 Effective visual aids.
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18. The Oral Research Presentation
 Delivering the Oral Report –
 Know your stuff.
 know your audience.-
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19. Graphic Presentation of the Results
 Pie Chart
 Line Chart
 Stratum Chart
 Bar Chart
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20. Graphic Presentation of the Results
 Pie Chart - pie charts are really effective for
depicting relative size.
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21. Graphic Presentation of the Results
 Line Chart - Two-dimensional chart that is
particularly useful in depicting relationships
over time
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22. Graphic Presentation of the Results
 Stratum Chart - It can be used to show relative
emphasis (a dynamic pie chart) by and change
in relative emphasis over time.
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23. Graphic Presentation of the Results
 Bar Chart - Widely used chart that can take
several different forms.
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24. Graphic Presentation of the Results
 Bar Chart – Pictorial
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25. Graphic Presentation of the Results
 Bar Chart – Grouped Bar
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26. Graphic Presentation of the Results
 Bar Chart – Stacked bar
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27. References
 MARKETING RESEARCH – A SOUTH ASIAN
PERSPECTIVE by Brown, Sutter , Adhikari,
Cengage Learning, India.
 Business Research Methods - Donald R
Cooper, Pamela S Schindler, J K Sharma,
MCGraw Hill Education
 Business Research Methods - Naval Bajpai,
Pearson Education, India.
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28. Reviews
We have discussed:
 Oral Research Presentation.
 Graphic Presentation of the Result.
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29. Thank You!
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