In this individual project, you are required to identify a business intelligence application (system) in an industry or organisation and explain how the system can help and/or support these businesses improve their functional activities and gain competitive advantages. Alternatively, you are required to identify a problem in an industry or organisation and explain how a Business Intelligence solution can help and/or support these businesses improve their functional activities and gain competitive advantages. These might include, decision making, organizational performance issues, data and information issues and any other relevant BI issues. You BUSINESS INTELLIGENCE – Individual Report will be required to write a business report in Word and develop a clear discussion derived from the relevant literature related to your topic. You are encouraged to use examples of BI tools or applications to illustrate the findings in your report. Examples are the spreadsheet package Excel, database application Access, BI tools like SAS, Cognos etc., development programs, diagrams, charts and tables that help better understand your report. The report should be targeted at the Board of Directors or Executive Management group and be formatted as a formal business report. The content of the report, including tables and graphs must be appropriate for a Senior Management audience.Assignment focus: There is a large amount of information available on Business Intelligence. I suggest that you identify key themes described in the course and use those themes as a basis of their analysis. This approach will give you the ability to study the key aspects of the course at a reasonable depth. While the theoretical underpinnings of the assignment will be primarily drawn from lectures/seminars, tutorials and the textbook, students are expected to supplement this with academic and practitioner-based literature. A limitation of this assignment is that you have only got a short period of time to identify, collect, analyse, and report on your findings. Assessment of your work will take this into account as long as you demonstrate a “reasonable attempt” Narrow down your focus to an issue/problem that is small enough to allow you to complete your analysis in 6 to 8 weeks while avoiding addressing a trivial issue. Use tables and graphs, as appropriate, to communicate your findings and recommendations Criteria guide for Project A general guide used for marking is attached. A rubric will be used to assess and mark the project. Section Executive Summary Introduction and Background. Describe the business context, the problem and the main aims of the report. Literature review: relevant literature review to the topic, systems and/or the BI applications proposed in this report. Evaluation. Explain the model approach used and the development process. Reflect on the usefulness and limitations of the BI as well as any management issues identified. Discussion and analysis: using re.

1. In this individual project, you are required to identify a
business intelligence application (system) in an industry or
organisation and explain how the system can help and/or
support these businesses improve their functional activities and
gain competitive advantages. Alternatively, you are required to
identify a problem in an industry or organisation and explain
how a Business Intelligence solution can help and/or support
these businesses improve their functional activities and gain
competitive advantages. These might include, decision making,
organizational performance issues, data and information issues
and any other relevant BI issues. You BUSINESS
INTELLIGENCE – Individual Report
will be required to write a business report in Word and develop
a clear discussion derived from the relevant literature related to
your topic. You are encouraged to use examples of BI tools or
applications to illustrate the findings in your report. Examples
are the spreadsheet package Excel, database application Access,
BI tools like SAS, Cognos etc., development programs,
diagrams, charts and tables that help better understand your
report.
The report should be targeted at the Board of Directors or
Executive Management group and be formatted as a formal
business report. The content of the report, including tables and
graphs must be appropriate for a Senior Management
audience.Assignment focus:
There is a large amount of information available on Business
Intelligence. I suggest that you identify key themes described in
the course and use those themes as a basis of their analysis.
This approach will give you the ability to study the key aspects
of the course at a reasonable depth.
While the theoretical underpinnings of the assignment will be
primarily drawn from lectures/seminars, tutorials and the

2. textbook, students are expected to supplement this with
academic and practitioner-based literature.
A limitation of this assignment is that you have only got a short
period of time to identify, collect, analyse, and report on your
findings. Assessment of your work will take this into account as
long as you demonstrate a “reasonable attempt”
Narrow down your focus to an issue/problem that is small
enough to allow you to complete your analysis in 6 to 8 weeks
while avoiding addressing a trivial issue.
Use tables and graphs, as appropriate, to communicate your
findings and recommendations
Criteria guide for Project
A general guide used for marking is attached. A rubric will be
used to assess and mark the project.
Section
Executive Summary
Introduction and Background. Describe the business context,
the problem and the main aims of the report.
Literature review: relevant literature review to the topic,
systems and/or the BI applications proposed in this report.
Evaluation. Explain the model approach used and the
development process. Reflect on the usefulness and limitations
of the BI as well as any management issues identified.
Discussion and analysis: using relevant ways and approaches to
explain the main issues supported by relevant citations. Charts,
diagrams and tables should be also used to help explain your
argument
Main BI issues in the study should be covered, explaining the
impacts of BI on organizational aspects such as performance,
quality of products and services, and customer satisfaction

3. Demonstrates creative and original thinking
Comprehensiveness of report
Write clearly and present report professionally.
Use correct spelling and grammar
Conclusions and recommendations
Clearly state the main conclusions of the report and case study
with some practical suggestions or solutions for your
organization.
Business Intelligence Systems: Demonstrate knowledge of
theories relating to information systems.
Criteria
Standards
Unsatisfactory
Satisfactory
Good
Very Good
Excellent
Reflection of Theory:
Ability to reflect on the theory in the context of a given
scenario.
10
No demonstrated reflection of theory presented.
2,1
Basic reflective skills as demonstrated by the ability to reflect
on the ‘what’ but not ‘why’ of the scenario.
4, 3
Reasonable reflection as demonstrated by the ability to reflect
on the ‘what’ and ‘why’ of the scenario.
6, 5
Deep reflection and general links made from theory to the

4. scenario.
8, 7
Deep reflection and complex links made from theory to the
scenario.
10, 9
Theory Application:
Ability to apply the theory to the scenario.
10
Not developing logical arguments. Presenting arguments that
are generally unclear and not persuasive.
2,1
A basic level of logical argument developed. Arguments lack
clarity and persuasiveness in a number of areas.
4, 3
Most arguments are logically developed in a concise and
articulate manner. Arguments lack clarity and persuasiveness
some of the time.
6, 5
Development of logical arguments in a concise and articulate
manner. Arguments are generally clear and persuasive.
8, 7
Development of insightful and logical arguments in a concise
and articulate manner. Arguments are excellent in terms of
clarity and persuasiveness.
10, 9
Understanding of Theory:
Ability to identify and summarise the correct theory.
20
Not identified the correct theory; not presented the concepts
underpinning the theory in a clear and concise manner.
5, 4, 3, 2
Identified some of the key concepts underpinning the theory,

5. but did not present the concepts in a clear or concise manner.
9, 8, 7, 6
Identified most of the key concepts underpinning the theory, but
did not present the concepts in a clear and concise manner.
13, 12, 11, 10
Presented most of the key concepts underpinning the theory in a
clear and concise manner with appropriate use of resources.
16, 15, 14, 13
Presented the key concepts underpinning the theory in a clear
and concise manner with appropriate use of resources.
20, 19, 18, 17
Ability to communicate the rationale for applying the theory:
What are the reasons for applying the theory in the way that you
did?
20
Rationale is unconvincing and unclear or not presented.
Irrelevant or no resources used to support rationale throughout.
5, 4, 3, 2
Rationale identified for theory application but the rationale is
not properly developed or irrelevant resources are used at times.
9, 8, 7, 6
Generally clear reasons for theory application that uses relevant
resources.
13, 12, 11, 10
Defendable and clear reasons for theory application that uses
relevant resources.
16, 15, 14, 13
Convincing, defendable and clear reasons for theory application
that uses relevant resources.
20, 19, 18, 17
Ability to communicate the rationale for applying the tools:
What are the reasons for applying the tools in the way that you
did?

6. 20
Rationale is unconvincing and unclear or not presented.
Irrelevant or no resources used to support rationale throughout.
5, 4, 3, 2
Rationale identified for methodology and tool application but
the rationale is not properly developed or irrelevant resources
are used at times.
9, 8, 7, 6
Generally clear reasons for methodology and tool application
that reflects understanding of use.
13, 12, 11, 10
Defendable and clear reasons for methodology and tool
application that reflects understanding of use.
16, 15, 14, 13
Convincing, defendable and clear reasons for methodology and
tool application that reflects understanding of use.
20, 19, 18, 17
Ability to use references to support arguments.
10
Not using relevant resources to support arguments
2,1
Occasionally using relevant resources to support arguments.
4, 3
Relevant resources are used to support the arguments most of
the time.
6, 5
Relevant resources are used to support arguments throughout.

7. 8, 7
Relevant resources are expertly used to support arguments
throughout.
10, 9
Ability to communicate responses in a business context.
10
Limited written communication skills.
2,1
Partially adequate though not fully developed business
communication skills.
4, 3
Able to express ideas in a satisfactory manner.
6, 5
Very good written communication clearly stated and all aspects
covered to a good level.
8, 7
Convincing and inspired argument presented in written form
with no or few errors.
10, 9
In this individual project, you are required to identify a
business intelligence application
(system) in an industry or organisation and explain how the
system can help and/or support
these businesses improve their functional activities and gain
competitiv
e advantages.
Alternatively, you are required to identify a problem in an
industry or organisation and
explain how a Business Intelligence solution can help and/or

8. support these businesses
improve their functional activities and gain competitive
advantages
. These might include,
decision making, organizational performance issues, data and
information issues and any
other relevant BI issues. You
BUSINESS INTELLIGENCE
–
Individual Report
will be required to write a business report in Word and develop
a clear discussion derived
from the relevant liter
ature related to your topic. You are encouraged to use examples
of BI
tools or applications to illustrate the findings in your report.
Examples are the spreadsheet
package Excel, database application Access, BI tools like SAS,
Cognos etc., development
prog
rams, diagrams, charts and tables that help better understand
your report.
The report should be targeted at the Board of Directors or
Executive Management group and
be formatted as a formal business report. The content of the
report, including tables and
graphs must be appropriate for a Senior Management audience.
Assignment focus:

9. There is a large amount of information available on Business
Intelligence. I suggest
that you
identify key themes described in the course and use those
themes as a
basis of thei
r analysis.
This approach will give you the ability to study the key
aspects of the course at a reasonable
depth.
While the theoretical underpinnings of the assignment will be
primarily drawn from
lectures/seminars, tutorials and the textbook, students ar
e expected to supplement this with
academic and practitioner
-
based literature.
A limitation of this assignment is that you have only got a short
period of time to identify,
collect, analyse, and report on your findings. Assessment of
your work will take t
his into
account as long as you demonstrate a “reasonable attempt”
Narrow down your focus to an issue/problem that is small
enough to allow you to complete
your analysis in 6 to 8 weeks while avoiding addressing a trivial
issue.

10. In this individual project, you are required to identify a
business intelligence application
(system) in an industry or organisation and explain how the
system can help and/or support
these businesses improve their functional activities and gain
competitive advantages.
Alternatively, you are required to identify a problem in an
industry or organisation and
explain how a Business Intelligence solution can help and/or
support these businesses
improve their functional activities and gain competitive
advantages. These might include,
decision making, organizational performance issues, data and
information issues and any
other relevant BI issues. You BUSINESS INTELLIGENCE –
Individual Report
will be required to write a business report in Word and develop
a clear discussion derived
from the relevant literature related to your topic. You are
encouraged to use examples of BI
tools or applications to illustrate the findings in your report.
Examples are the spreadsheet
package Excel, database application Access, BI tools like SAS,
Cognos etc., development
programs, diagrams, charts and tables that help better
understand your report.
The report should be targeted at the Board of Directors or
Executive Management group and
be formatted as a formal business report. The content of the
report, including tables and
graphs must be appropriate for a Senior Management audience.
Assignment focus:
There is a large amount of information available on Business
Intelligence. I suggest that you

11. identify key themes described in the course and use those
themes as a basis of their analysis.
This approach will give you the ability to study the key aspects
of the course at a reasonable
depth.
While the theoretical underpinnings of the assignment will be
primarily drawn from
lectures/seminars, tutorials and the textbook, students are
expected to supplement this with
academic and practitioner-based literature.
A limitation of this assignment is that you have only got a short
period of time to identify,
collect, analyse, and report on your findings. Assessment of
your work will take this into
account as long as you demonstrate a “reasonable attempt”
Narrow down your focus to an issue/problem that is small
enough to allow you to complete
your analysis in 6 to 8 weeks while avoiding addressing a trivial
issue.