2. The eldest of two siblings, Jael Smith was born
in the city of Raleigh, North Carolina. At the age
of 9 she have discovered that she has passion
for sports and entertainment. Jael have
participated in class such as choir, dance, piano,
and drama before even hitting high school. After
taking a few years off of school and being a
single mother she have decided to enrolled at
Full Sail University to study Entertainment
Business, to pressure her passion to become an
entertainment manger and sports marketing.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Artist Manager
• Talent Agent
• Market Manager
Caregiving Archetype: Make all
clients feel safe, support and
encourage them, by being patient
and committed.
Entertainment Business Management
4. DEMOGRAPHICS:
• Female and male
• Ages 18-28
• Ethic: Caucasian, Black, Hispanic,
ect.
PSYCHOGRAPHICS:
• Talented
• Enjoys music, film, or sports.
• Outgoing, love to travel and
explore, enjoys trying different
activities
TARGET AUDIENCE
5. CareerGoals
Short Term: (Immediately After Graduation, 2021)
• Work at an entry-level management job
‣ Follow up on emails and job website, Update
LinkedIn profile
Mid Term: (2025)
• Start my own agency and marketing brand
‣ Hoping to have at least 6 successful clients by
the end of 2025
Long Term: (2040)
• Have a company building
• Have a good amount of team members and start a
partnerships with any successful brand.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Persuasion 75%
Active Listening 65%
Negotiation 75%
Speaking 50%
SOFTHARD
Spreadsheet software 10%
Electronic mail software 15%
Video conferencing software 40%
Accounting software 70%
SOFTHARD
7. My promise to future clients is to connect
them and treat them with respect. I want
them to know I am to support anything that
they would like to bring out relating to the
entertainment business.
PROMISE
8. CREDENTIALS
Work Experience:
• 3 years in retail
• 2 years in sales marketing
Education:
• Forest Park HS
• Businesses Management, B.S., Full Sail University (Exp. 2021)
Awards:
• 3 Choir achievement awards
Photo from Jael’s 2015
choir at Kennedy Center
9. COMPETITION
Industry Experience:
• 1 year of sales, 4 years in military, 2
years in sports marketing and
management
Leadership Experience:
• Looks for ways to help out others
Skills and Proficiencies:
• Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Adobe Premiere Pro
Jael Smith
Overall Online Presence:
• No headshot at all, has a lot of experience in voluntary
work, profile shows good amount of detail
• Grade: Good, 70 out of 100
Industry Experience:
• 2 years of retail experience, 1 year of
sales experience
Education:
• Current student enrolled in Business Marketing, B.S. at
Full Sail University
Leadership Experience:
• Always helping others when needed
Skills and Proficiencies:
• Microsoft Word
• Microsoft Excel
• Public Speaking
• Ticket Sales
• Merchandise Sale
Overall Online Presence:
• Amateur headshot, not much detail or job experience,
still need to improve on some things a long the way
• Grade: Average, 60 out of 100
Education:
Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Louis Rodriguez
10. COMPETITION
Nataly Caballer
Industry Experience:
• 7 years
Education:
• Florida Technology College
Skills and Proficiencies:
• Ticket Sales
• Event Planning
Jael Smith
Overall Online Presence:
• No headshot, have lots of experience in management,
great sales pitch, profile could add on a little more detail
• Grade: Average, 60 out of 100
Industry Experience:
• 2 years of retail experience, 1 year of
sales experience
Education:
• Current student enrolled in Business Marketing, B.S. at
Full Sail University
Leadership Experience:
• Always helping others when needed
Skills and Proficiencies:
• Microsoft Word
• Microsoft Excel
• Public Speaking
• Ticket Sales
• Merchandise Sales
Overall Online Presence:
• Amateur headshot, not much detail or job experience,
still need to improve on some things a long the way
• Grade: Adverage, 60 out of 100
Leadership Experience:
• General Manger for Uptown Alley
11. BRAND POSITION
Lead by example, care, and manage clients
to follow by the right pathway. Never neglect
on their dreams of making it in the industry.
12. NETWORKING &
MARKETING
Industry Events & Organizations:
• DC Job Fair August 1, 2019
• Jonas Brothers: Happiness Begin tour, Capital
one arena August 15, 2019
• Carolina Panthers game, Bank of America
Stadium Charlotte,NC December 1,2019
Entertainment Business:
• Primary Tools: Through Facebook, Instagram,
and Snapchat upload live feeds and images to
promote website.
• Website: On the Full Sail website let update
monthly blogs on success and let future clients.
13. Professional Development
Education:
• Full Sail University (Graduation 2021)
Improvement:
• Work on writing and project skills
• Take better professional headshot
• Improve LinkedIn Throughout the years
Reach out to mangers in entertainment management and marketing
14. Jael Smith
“ Do you have an interest in to be apart of the
entertainment industry? I just happen to be a manger
who specializes in music, film, and sports. Feel free to check
out my site and social media if interested for more
information .”
