2. What are traditional
cuisines?
• Traditional foods are those cuisines which
nourished by our ancestors throughout history
and prehistory prior to the advent to the
industrialization of food.
• Basically, a dish or recipe that is kept
preserved for many generations.
4. Traditional Chinese
Cuisine
• Chinese cuisine includes styles originating from
the diverse regions of China
• It stretches back for thousands of years and
has changed from period to period and in each
region according to climate , imperial fashions
and local preferences.
6. Woo Lan Restaurant
Established in
1961
Location
16, jalan scott, 50470 kuala
lumpur, wilayah
persekutuan kuala lumpur,
malaysia
Recognition
Listed as a Five Star
Restaurant By Tripadvisor
in 2014.
Brief history
It was founded by
the current owner’s
grandfather and
started small due to
economic issues
back then. In 1981
they moved to a
more comfortable
and larger place as
the business was
doing better.
Strong points
Has regular
customers
Has fresh
ingredients
delivered daily
serves unique
authentic
Chinese cuisine
Weaknesses
Parking problem
Congested
Needs bigger
space to
accommodate
more people
7. Traditional Johorian
Cuisine
• Mainly influenced by the middle eastern and
the cultures of the surrounding Maritime
Southeast Asia.
• Some dishes are not found anywhere else in
Malaysia.
• Some complicated dishes can only be sampled
during celebrations and state banquets.
9. Jscoozi Restaurant
Established in
2011
Location
4808, Unit 0-25, Jln
Perdana, Persiaran
Flora,, Cyberjaya
Recognition
Featured in Berita
Minggu Newspaper.
Brief history
It was founded by the
owner herself in the
year of 2011
Strong points
Has regular
customers
Serves unique
and authentic
Johorian cuisine
Weaknesses
Needs bigger space
to accommodate
more people
Needs more
workforce
10. Similarities
Woo Lan Jscoozi
• Type of food – traditional
• Location – selangor
• Customer base – office workers & foreign tourists
• Business strategy – gain popularity by providing delicious food
• Type of business – family business & catering for all events
13. Recommendation
Woo Lan Resturant – make their food price more reasonable
- they should do more advertisements
Jscoozi – add more variety of food
- extend business hours
17. All about
Traditional
Cuisines
Food, in the end, in our own
tradition, is something holy. Its not
about nutrients or calories. Its about
sharing. Its about honesty. Its about
identity.
- Louise Fresco
