research assignment

1. Temirlan Kusmanov 0316608
Bektur Kenzhaev 0311530
Neville Geoffrey Somi 0317780
Mbarak Twahir 0313352
Yaashdev Sasidharan 0312132
Rifai Nusair 0316507
SEREMBAN SEAFOOD
VILLAGE & KUANG HUA
English 2 report Summary

2. INTRODUCTION
For this assignment, we were assigned into groups to go and
conduct an interview on two businesses in the same field, so
we targeted two seafood restaurants for our interview – they
were, Seremban Seafood Village located in Jalan Tuanku
Munawir 3720-3724, in Seremban, and Kuang Hua located in
Teluk Gong, in Klang Valley. We got information
regarding the restaurants’ history, their operations, and their
experiences in the business as abiding by the criteria of the
assignment. We then used the information and compiled the
necessary details we needed to produce our report.

3. Seremban Seafood Village
• Owner - Kung Zhoy
• Sole Proprietor
• Has authority over all
the businesses
operations
• Has unlimited liability
• The restaurant business
was founded over 30
years ago in the year
1984

4. Seremban Seafood Village
• SSV – Only branch
existing
• Serves a range of
seafood items from
seafood tofu, baked
crabs, do Re.. MEE!, fried
fish with tomato sauce,
grilled crabs, dried chili
mantis prawn (Kung
Pou) and Kam Heong
Lala.
• Generates
approximately 2 million
ringgit annual revenue

5. Seremban Seafood Village
• 30 employees
• Serves around 200
customers on a busy
day
• Baked crab is the
specialty among
customers
• Has no competitors –
Kung Zhoy cares to
think that they and
other restaurants
around ‘mind their own
business’

6. PRO’S
 Good promotional strategies in place i.e. banners and
internet reviews
 Serves a variety of seafood offering customers more
choice
 Prices customers according to what is fair

7. CON’S
 High customer expectation – Kung Zhoy finds difficult to
keep up with the high demands of his clientele
 High staff turnover – Kung Zhoy says its difficult to find
the right people to handle the seafood – may lead to a
lack of consistency in maintaining quality of the seafood.

8. Kuang Hua
• Partnership
• A partnership
constitutes of at least
two or more people
coming together
qualified with various
business skills, agreeing
to help each other by
working together to
achieve a common
business goal - gaining
profit
• Kuang Hua Partners
include: by Mr. Sha, Tina
Wong and San L Jessica

9. Kuang Hua
• The restaurant business
was founded 10 years
ago in the year 2004 by
Mr. Shah’s grandfather
• Motive was in order to
inherit the family
business
• Has 2 restaurant
branches in operation
and a total of 15
employees
• Some items on their
menu include seafood,
noodles, and dai chao

10. PRO’S
 2 franchises in operation – likely to attract more
customers and generate more revenue
 Business operations are more easier to handle having
three partners in control as opposed to a sole proprietor
i.e. just one person in control
 Being a franchise, the potential to grow and expand it’s
business is easily attainable as opposed to a sole
proprietorship

11. CON’S
 Has no official website i.e. for promotional purposes.
Losing out on potential customers
 Lacks product variety. Failing to offer customers more
choice could have them likely move their custiom
elsewhere

12. COMPARATIVE BUSINESS ANALYSIS
Seremban Seafood Village Kuang Hua

13. RECOMMENDATIONS
Seremban Seafood Village
 Invest time, money and effort to meet customers needs – could
benefit in the long run
 Offer staff monthly incentives e.g. fringe benefits to motivate them
to maintain their employment in the restaurant – reduce staff
turnover
Kuang Hua
 Has no official website i.e. for promotional purposes. Losing out on
more potential customers
 Lacks product variety. Failing to offer customers more choice could
have them likely move their custom elsewhere

14. REFERENCES
 http://www.youtube.com/watch?v=k_Vh80_5ArU&spfreload
=10
 http://kalyan-city.blogspot.com/2011/03/what-is-trade-meaning-
and-nature.html
 http://my.openrice.com/klangvalley/restaurant/kuang-wah-sha-
yu-wang-restaurant/
 http://www.foodspotting.com/places/66408-seremban-seafood-
village-%E8%8A%99%E8%93%89%E7%83%A7.
last Accessed 1st November 2014
 Elmer G. Wiens (2007). Внешняя торговля. [ONLINE]
Available at: http://dic.academic.ru/dic.nsf/ruwiki/848871.
last Accessed 2nd December 2014