1. Dear Sir/Madam
I am applying for the following position.
Technical Marketing Director
Qualifications:
• Great insights into IT/Electrical industry's worldwide ecosystem, workflows, solutions and trends.
• 16+ years of industrial experience in mobile/IC industry and Embedded System (audio, wireless & wired
telecommunication ) in world’s top technology leaders with business and engineering roles.
• Excellent negotiation and customer (Google, Nokia, HTC, Asus, Acer, Quanta…) management skills.
• Excellent technical leadership, coordination skills and execution (multi-country, multi-site, cross-function)
• Outstanding results in business development and execution with OEMs and ODMs.
• Excellent insight into complex hardware and software issues (e.g. SW, EE, ME and RF).
• Solid R&D and production backgrounds: RF, DSP, MCU and ASIC
• Great international working experience, including USA (2yrs), Europe (2+ yrs) and Asia.
• Passion to the mobile industry and consumer electronics
• Proactive, Passionate and attend to details
• Excellent education backgrounds (MSc. from Imperial College London, UK, Top10 in the world; and BSc.
from NCTU, Taiwan)
I am very interested in the position that can make the most of my expertise in mobile devices, Technical
Marketing/Sales, negotiation skill and inter-personal coordination skills. In my present job, I enjoy very much
working with the executives and engineering teams to define our future strategy and current product and
then push our product to win customer design and hence generating revenue. I have to monitor, understand
and respond to the needs of internal and external parties and spot their potential needs and also conducting
coordination, presentations, offers, and contract negotiations (e.g. NRE, SLA and price). Thanks to my excellent
technical and educational backgrounds, I can easily deal with the customer and partner and also communicate
with engineers within NV internal and external to have the work done properly and delivered on time.
I first started my career as a DSP (audio) engineer in Philips Semiconductor’s lab in Belgium writing C and
assembly. After leaving Europe, I worked 2 years for another 2 companies in USA as a DSP software
engineer and then a senior software engineer respectively on phone systems. After moving back in Taiwan,
I worked for Quanta where I got solid ODM experience. Then I start move to technical management in HP
before joining Icera and NVIDIA.
In addition to my technical strength, I also have great international experience and enjoy working with people
from different backgrounds and cultures. I have worked in 3 different continents, from America, Asia to
Europe. Having been to 45 countries across the five continents, I have a very good global view. I enjoy
working with others and help them when they are in need. On the other hand, I am a quick starter and self-
starter; I pick up new stuff very quickly. Moreover, I also give guidance to other junior engineers and provide
technical suggestion to the upper management.
Yours sincerely,
JACK SHIAW

2. Resume
Name: Jack Shiaw
Address: No.1, Sec.2, Chung Cheng Rd, Taipei, Taiwan, 11148
Cell: +886-932251946/+886-923568145
E-mail: (Preferred method of contact)
jtshiaw@hotmail.com
jshiaw@nvidia.com
Date of Birth: 18th, July,1974
Nationality: Taiwanese
Work Experience
Full Time:
2011/5~
Customer Program Manager, NVIDIA Corp.
I manage the Google, HTC, Asus, Acer and HP accounts for the Icera modem (4G LTE) related business
development, design-in and engineering support on phones and tablets. The primary job is work out the
strategy with the executives and then orchestrate the modem team activities worldwide (e.g. TW, EU, US)
and align with AP team and sales/marketing to support customer from design-win, design-in all the way to
mass production.
2008/6-2011/5

3. Senior Manager, Icera Inc (i.e. later acquired by NVIDIA)
I managed Nokia (in Finland) and Foxconn (CMCS, CCPBG) for 3G data dongle and tablet projects. Worked
closely with CEO, sales VP, Marketing and R&D team from all 3 parties to define product spec, plan, co-
work strategy throughout the whole life cycle from business development, engagement, engineering design
to mass production. I travelled around 5 to 6 times per year (3 months in total) to manage EU team and
Nokia in Finland.
2007/3 -2008/6
Software Lead (Technical SW PM), Taiwan Development Center, Handheld System, Hewllet-Packard.
Taipei, Taiwan
I am managing the software development of 3 WM6.0 based 3G PDA phone projects concurrently and also
designing the system architecture based on marketing and customer requirements. My primary duty is to
overlook ODM SW design and follow their day-to-day activities and issues and drive the ODM team to the
resolution of issue and quality improvement. In order to keep everything move on track, I have to scope out
the risks and milestones so as to drive the internal and external parties and make sure that all parties
communicate properly to work out the deliverables in time with quality. The parties I manage including HP
internal SW power house in India, Houston and extern 3
rd
party software vendors around the world.
* Technical Software Program Manager Managing and coordinate all software development
activities of the MS Windows Mobile 6.0 based 3G PDA phone.
* Deal with ODMs, HP internal and 3
rd
party worldwide and customers on all software
development issues.
* Provide technical assistance, schedule and plan to Marketing/Sales and upper management
* Work closely with QA, HW and PM to drive the ODM for deliverable with good quality and on time.
* System architecture design based on Qualcomm 6280 chip and Marvell PXA 27x for the 3G GPS PDA
phone.
* Work with Customer Service Center and ODM RMA to analyze field issues for sustaining
projects and drive toward resolutions.
2003/10 – 2007/3
Modem Team Manager, Wireless Business Unit, Quanta Computers Inc., Taipei, Taiwan.
I have been the Layer I project leaders for various 2G and 3G PDA phone and GSM/GPRS feature phone
projects. I am responsible for the development of L1 software (baseband). My duty is bridge the gap
between the sales and customers and make sure that the customer’s wish list can
be properly realized technically. I need to discuss with customer about what they really want and
coordinate the efforts of our engineers in Taipei, Taiwan and Shanghai, China and I also corporate with
other L2 and hardware staffs throughout the life cycle of the project. In addition, I do coding and debugging

4. for different device drivers, such as FM radio, multi-media backend IC and external DAC running or I2C and
I2S protocols.
I was responsible for the audio solutions for the new joint EDGE and TDS-CDMA platform. I had to look into
the customer’s and internal requests from different divisions. I analyze the specifications, including CPU
and critical RAM usage, from the Melody engine providers to make sure that they can fit into our hardware
architecture and support the functionalities we need. In the mean time I also have to negotiate with the
vendors for the features, supports and prices. I developed different device drivers for the audio path on the
ADI analog baseband and digital baseband chipsets.
From time to time, I also supervise and give guidance and technical help to my junior colleagues on
debugging the communication and audio DSP code from TTP communication and TI Locosto platform on
our GSM/GPRS handsets. The former is on ADI 218x DSPs. I use PERL and other tools to analyze data
taken from off-line debugging tools.
Sometimes I also work with engineers from TTP Communications in UK and our brand name customers’
engineers abroad on issues like AMR and Echo cancellation to improve our product.
* Technical Consultant – Visit key telco customers with sales people to provide technical
support and assessment.
* Deal with 3
rd
party and customers about NRE, SLA, IP and development issues.
* Project window- Overlook and coordinate the development of Layer 1 in Taiwan and
China for various projects.
* Supervise and integrate the new software MIDI engine on to TI Locosto chip.
* Debug FM chip (ASIC), external DAC and multi-media backend IC with I2C and I2S interface on board
level.
* Define product specifications with brand name customers for various cell phones.
* Field support and debugging for the DSP AMR vocoder software from TTPCom for ADI 6522, 6528 on our
existing handsets.
* Project leader and System Architect for the audio part of the joint platform of EDGE and TDS-CDMA
project base on ADI 6532.
* Porting MP3 decoder (from Helix Community) onto ARM7TDMI of both ADI 6528 and 6532 chips with AMX
RTOS multi-tasking handset environment.
* Select and integrate software Melody engines from different vendors and port the engine onto ARM7 in our
handset.
* Giving guidance to junior staffs.
* Trace32 Debugging, ICE and Real-Time debugging
* Audio application on Qualcomm 6280 series software
2003/4 – 2003/8
Senior Software Engineer, Imagine Technology, Lincoln, NE, USA.
I was working on porting different licensed encryption and audio algorithms (IP) onto TI C54x, C55x and
C64x DSP chips.

5. * AES (Advanced Encryption System) with ECB, CFB, OFB
* Debugging WMA (Window Media Audio) on C54x and C64x.
* Testing and optimizing MP3 encoder and decoder on C54x and C64x.
2001/8 – 2003/4
DSP staff engineer, SuperTel Technologies, Bellevue, WA, USA
I was working on the Physical Layer and Data Link Layer of our long range Digital Wireless PBX
(Wireless Local Loop). It is a Voice over Packet wireless system. I am responsible for the RF module
driver, Protocol design, Modulation/Demodulation and some voice related applications. The previous product
EP-436 I worked on is already successfully commercialized.
Later I was working on implementing the 2.4Kbps MELP vocoder for the one-line ultra long range wireless
system. I am responsible for the definition of the air interface design, vocoder and DSP selection. Before this
project I was working on the proprietary Data Link Layer and Physical layer (air interface) of the 4-line long-
range wireless PBX, the EP-436. I was responsible for the RF module (900MHz and 2.4 GHz) control
software, inter-processor communication (with another TI C5409 DSP and H8 MCU), MSK
modulation/demodulation with Match Filtering, FEC, DTMF tone detection, Echo Cancellation, air
interference from 802.11a/b, and G729.A (8 Kbps) integration. I also dealt with the pack loss or error
concealment on this kind of VoP system.
All these are based on assembly or C for TI C5409 DSP chip in the Code Composer Studio IDE. I use of the
TI Code Composer and Spectrum Digital emulator in my development and testing. I also support hardware
engineers with different testing software to improve the hardware performance on the board level so I am
familiar with different equipments such as Spectrum Analyzer, Logic Analyzer and Oscilloscope. I use
Matlab to simulate and evaluate different applications such as relaying fax and DTMF tones with the CELP
encoder and decoder for our system before starting the implementation on the TI DSP. My part also has to
interact with other processors like other DSP and MCU. Mostly I design the algorithm for my counterparts so
that we can progress more efficiently and productively. In addition, In the same time, I deal with our
production line in Taiwan promptly to fix the bug reported by the QA or customers worldwide.
* TI Code Composer JTAG debugging
* Data Link Layer and Physical layer of the 4-line long-range wireless PBX (TDD+FHSS).
* RF module control software
* MSK modulation/demodulation
* FFT, DFT
* Match Filtering
* Error Correction Code
* Viterbi Encoding
* G729.A (8 Kbps) integration
* MELP (2.4 Kbps) modification and integration.
* Echo Cancellation (Adaptive Filter with LMS)
* DTMF tone detection
* Support hardware engineers with test software
* Support the production line in Taiwan for prompt bug fix.

6. * Investigate various ITU standards. G729, G726, G723, G711, V21, V17, V34
* Close loop power control on base and handsets
* Inter-Pricessor Communication (via DMA and HPI)
* oscilloscopes, spectrum analyzers and logic analyzers
All these are based on assembly or C for TIC5409 DSP chip
1999/11 - 2001/8
DSP and Embedded Software Engineer, Philips ITCL, Belgium
First I was in the task force to develop the Internet Audio Access Station (IAAS) prototype. It is based on the
Mitsubishi M16/80 microprocessor. I was responsible for its flash memory module driver (8M bytes AMD
flash), LCD module driver (Mitsubishi LCD controller + Samsung LCD), Graphical User Interface and system
integration. All the modules here are written in C. Afterwards I took part in Standalone Internet Radio (real-
time streaming) and Home shopper device base station, both of them are evolved from the aforementioned
IAAS project.
I was then in the DSP Audio team to develop the signal processing modules , such as Virtual Dolby Digital,
Automatic Volume Leveling, 4-Stereo, Headphone Downmix, Incredible Mono and Ultra Bass for the
R.E.A.L. DSP (Reconfigurable Embedded DSP Architecture Low-cost/Low-power) the
Philips new generation 24-bit reconfigurable DSP chip which is deployed in the TV or Stereo. All these
signal processing modules are written in R.E.A.L. 24 assembly language. For all of these audio signal
processing modules, in addition to the algorithm and implementation, I have to come up the Specification,
Top Level Design, Test Specification, Test Report and Data Sheet to validate the results. The frequency
response and phase response have to be checked against the reference.
* Internet Audio Access Station (standalone player) including the drivers for LCD, Flash memory, User
Interface, MMI, and final system integration.
* Home Shopping Device
* Standalone internet radio
* R.E.A.L 24 DSP signal processing library, Virtual Dolby Digital, Automatic Volume Leveling (AGC),
Incredible Mono, Headphone Downmix, Ultra Bass and 4-stereo.
* Develop all the white papers, including Module Specification, Design Document, Test Specification, Test
Report and Application Note.
1996-1998
Combat sergeant and computer assistant in the R.O.C. Air Force, Taiwan
*Supervise a group of 5 soldiers to run the day-to-day training and combat activities of the battalion.
*Win a prize given by the commander in chief of the R.O.C.A.F.
*Maintain hardware and software
*Develop the renewal plan of the ground-to-air weapons
Education
1998-1999

7. MSc. in Communication and Signal Processing, Dept. of Electrical and Electronic
Department,
Imperial College, London (Top 5 in the world)
Mobile Communication: GSM, UMTS, EDGE, Viterbi Equalizer, 801.11a/b
Spectral Estimation: Spectral Analysis and Adaptive Filters for echo cancellation
Speech Processing: Speech Recognition, Speech Synthesis, Speech Coding, LPC, CELP
Advanced Communication: CDMA (IS-95), communication theory.
Communication and Signal Processing Architecture: Real time speech processing
and spectral analysis on Motorola 56000.
Digital Signal Processing: FIR, IIR, Sampling theory, Z transform
My thesis is about Multi-user Detection with Partial Response Decision Feedback Equalizer in mobile
communication. It is about the decent digital filters (channel coding technique) used in mobile
communication to combat the multi-path
problem and thus reduce the bit error rate. Here I used Matlab to model my system and simulation. Because
of my extraordinary contribution, I help my supervisor get a patent out of the research. I am very proud to
say that because I have very good insight into programming language, I am much more capable than other
EE people in analyzing, modeling and simulating systems. I have the ability to work independently to
investigate the behavior of the model thoroughly then refine the model.
1992-1996
BSc. Dept. of Computer Science and Information Engineering, National Chiao Tung University, Taiwan
Computer Network: OSI model, BISDN, ATM, Cell Relay, Frame Relay,
Topology (star, ring. bus.), Ether Net, LAN, WAN, MAN,
HTTP, SMTP, SNMP, TCP/IP, CSMA/CD
Artificial Intelligence: LISP, PROLOG
Operating System: Unix, ( Solaris/ SunOS ), Iris, Linux, Windows95,Windows NT, multi-tasking
programming
Computer Animation: 3D Studio, Windows Programming
System Software: Compilers, Assemblers
Computer Architecture: Digital Circuits, various computer components
Programming Language: Fortran, Pascal, C/C++, Clipper, HTML and Ada
Assembly Language: Intel 80X86
Software Engineering: OOA, OOP
Image Processing: DCT, Image Enhancement, Segmentation and Compression
Computer Algorithm: Graph theory, optimization theory
1989-1992 Chien Kuo Senior High School, Taipei, Taiwan
Training:
Modem technology (24 hours): M-QAM, M-PSK, Cable Modem, CATV
Internet security (24 hours) Firewall, Encryption, NFS, VPN,
Voice over IP (24 hours): ISDN, TCP, UDP, RTP, RTCP, H.323, Fax over IP
xDSL (24 hours): ADSL, HDSL, SDSL, RADSL, VDSL
All in the high-tech institute of Telindus, Belgium

8. Project Management Skills (8 hours): Project Planning & basic control, Project planning skills, Project risk
management
Problem analysis and solving (8 hours): Identify problem; decision analysis
CMMI Level 2 ATM (24 hours): CMMI Audit for Supplier management and QA.
Skill
I am proficient in a wide range of operation systems and computer applications. And I am also familiar with
the theory and the practice of the Internet. Besides I have good experience in PC hardware.
Operation system: Windows 95, Windows NT, Unix ( Solaris/ SunOS ), Iris, Linux. Programming Language:
Fortran, Pascal, C/C++,HTML, XML, Matlab, Lisp, Prolog, Clipper, Ada and Assembly Language (Intel
80X86,Motorola 56000,Philips REAL24, TI C5409, ADI 218x).
RTOS: AMX
Application Software: PVCS (PCS) version control, CVS, CoolEdit, Word、Excel、PowerPoint, Outlook,
Project
Natural Language: English, Chinese, Taiwanese, basic French, basic Dutch and basic Japanese.
Interests
Classical music, Playing piano and saxophone, swimming, jogging, and traveling (have been to 34
countries).
References from Fortune 500 SVP level in Taiwan, USA and EU available upon request.