1. GIOVANNI PRINE TTI
SOLUTION MARKE TING MANAGER
SOCIAL
Skype
giovanni.prinetti
Twitter
twitter.com/G_Prinetti
Facebook
facebook.com/giovanni.prinetti
Linkedin
linkedin.com/in/giovanniprinetti
Google +
plus.google.com/+GiovanniPrinetti
Instagram
instagram.com/prinetti
Name
Giovanni Prinetti
22 november 1966
Address
Via B. D’Alviano, 29
20146
Milan - Italy
Phone
+39 347 2469761
Email
INFO
giovanni.prinetti@gmail.com
PROFILE
WORK EXPERIENCE
An Innovative and flexible Marketing Manager with deep ICT market and
technology knowledge. Able to explain complex technical concepts as
simple story, extensive supports sales team in key customer meetings.
Comfortable working in large structured company as well as in small
dynamic environment, has a proven ability to drive the corporate
messages and brand awareness inside and outside the company.
A passion to solve business process through marketing transformation
and a strong problem solving attitude permits to effective afford the
challenges driven by multi-channel marketing.
Up to date in the state of art ICT technology develops solutions and
educate teams to propose it in the right way to maximize the engagement
all around EMEA and CSA area. Smart City, SDN, SaaS, IOT and many
others technologies becomes the background for any sales and pre-sales.
Look forward to provide a significant contribution to the marketing
department of a company that offers stimulating environment and
opportunities for professional growth.
2009-present
2007-2010
2006-2007
2001-2006
1999-2001
1993-1999
Allied Telesis - Marketing
Solution Marketing Manager
Develops solutions and collateral to drive business
results, educates sales and pre-sales for rapid market
acceptance, sales success and leading market share.
Allied Telesis - Marketing
Product Line Manager
NSP products focused, triple play, NGN and WEB2.0
capable residential and business gateway. Portfolio
of 6 product family and over 50 models.
Allied Telesis -Operations
L3 Support Manager
Manager for the support team with more than 300
customers around the EMEA, Latin America and ASIA
PAC areas.
STMicroelectronics - Telecom division
Senior Application Engineer
System on Chip design manager responsible for HW
and SW team both internal and through
subcontractors.
Siemens ICN - R&D
Senior system engineer
Responsible for Project management, product
definition, partner management, prototyping and
validation tests.
Italtel - R&D
Junior System Engineer
European project technical leader for microprocessor
based board architecture design
GIOVANNI PRINE TTI
SOLUTION MARKE TING MANAGER
SKILLS
Marketing
Solutions
Project Management
Product Management
Autorizzo il trattamento dei dati personali
contenuti nel mio curriculum vitae in
base art. 13 del D. Lgs. 196/2003.

2. GIOVANNI PRINE TTI
SOLUTION MARKE TING MANAGER
SKILLS
Marketing
Excellent presentation skill
Effective Customer Relations and
Listening
Easy Communication
Strong Collaboration
Social and Content Media Marketing
Social Engagement
Marketing and sales Automation
Sales training and support
Market and competition analysis
Solution development
Solutions
Smart City
IOT architecture
Solution as a Service definition
Cloud architecture
SDN solutions
Wired and Wireless networking
Project Management
International working groups
System definition
Network architecture definition.
Product Management
Product Definition
Specification assessment
3rd party relations
Standards
Main standardization bodies ITU, ISO,
ETSI, IETF
ISO9000 standard
Network Protocol
Voice transmission protocol
Hardware
FPGA and custom devices.
Design, simulation & System integration
Software
Main O.S. knowledge
Basic Programming language
Marketing Automation Tools
Salesforce
Pardot
EDUCATION
Degree in Electronic Engineering
(Electronic Systems)
Politecnico di Milano
Thesis on "Delay minimization in multi output
CMOS circuits" elaborated in the Microelectronic
Laboratory of the University - Electronic
department.
LANGUAGE
Italian
Native speaker
English
Fluent
TRAINING
Marketing and Sales forecast
Cegos Italia Training Institute
Leadership and Strategic communication
Paolo Viola Training Institute
Making Strategic Decision
ATOMA Training Institute
Creativity and Innovation
One for Team Training Institute
Empower efficient communication
Campoverde Training Institute
Negotiation in complex environments
Agsg Srl Training Institute
Social Networks for Enterprise Development

3. GIOVANNI PRINE TTI
SOLUTION MARKE TING MANAGER
DE TAILED WORK EXPERIENCE - CURRENT COMPANY
Since January 2006 is working in Allied Telesis.
The core business of the company is the development of innovative network solution based on Allied Telesis
equipment for various vertical markets including but not limited to Network Service Providers, Enterprise,
Energy and Utilities, Government, Education and Hospitality. The solutions includes Smart City, IOT, Cloud,
Triple Play, Video Surveillance, Security and many other
Since September 2009 is covering the Role of Solution Marketing Manager within the Marketing area.
The role is aimed to develop solutions and collateral as well as social contents to drive business results, with
the ultimate goal of rapid market acceptance, sales success and leading market share.
Reporting to the EMEA Marketing manager, has the responsibility to package innovative solutions and
messaging based on market opportunities across the whole Allied product and services portfolio.
Within this role works closely with marketing, sales and product management to develop and evangelize
solution positioning, messaging, collateral, sales tools, value drivers, benefits, plans and differentiation.
Since March 2007 covers the role of Product Marketing Manager focused on NSP products, the new
generation triple play (VoIP, Video, data), NGN (New Generation Network) and WEB2.0 capable residential
and business access gateway with a variety of uplinks technology (Fiber, xDSL, WLAN, xPoN, etc..). The
Development and support of Outdoor WiFi capable equipments for the WiFi based access and distribution
networks.for VoIP gateways and WiFi Outdoor equipments with a portfolio of 6 product family and more
than 50 models
Inside this role the main responsibilities was:
• Create and manage Product requirement Document (PRD) in collaboration with sales and marketing
group, define and maintain the product roadmap
• Create and manage Marketing Requirement Document (MRD)
• Manage marketing collateral like data sheets, white papers, and case studies.
• Manage the current Residential and Business Gateway products
• Interface the pre-sales and main customers for new requirement and product enhancement
• Collaborate in RFI answering process
From January 2006 to March 2007 covers the role of L3 support manager for the gateway product line
developed inside the Milan lab supporting more than 300 customers around the EMEA, Latin America and
ASIA PAC areas.
Inside this role the main responsibilities was:
• Optimize the L3 support process and minimize the problem solution time
• Management of the L3 support group (3 people)
• Pre-Sales, Post-Sales an L2 support for the market area outside the US
• Product Marketing Manager support for new requirements incoming from customer or new standards
The new L3 support process was in place since July 2006, the average answering time for a first feedback to
an open ticket was reduced from 1 weeks to 2 days and the average bugs solution for the traced issues
moved from 2 months to 3 weeks.

4. DE TAILED WORK EXPERIENCE - PREVIOUS COMPANY
From June 1993 to November 1999 he was employed in Italtel Central Research Laboratory with the role of
Hardware Designer. In this role worked on FPGA to design ATM functionality as hardware macro.
In 1995 covers the role of Junior System Engineer working on microprocessor based board architecture
design to be included in a multi-service access device (CO side) able to manage different protocols (IP, Frame
Relay, ATM) and based on ATM as internal interconnection technology. This system was based on boards
and components realized inside the R&D area.
Inside this project in different periods worked on the system architecture and management of hardware and
software co-design.
In 1997 following the Italtel acquisition by Siemens worked on two different area.
The management of an European project (IN-RAM) aimed to develop an IP forwarding hardware accelerator
to increase the performances in IP routers equipment. Within this activity covered the role of Technical
Leader and Project Leader. The project budget was around €400.000
In November 1999 moved in Siemens ICN R&D area in a group named “Exploration Development” with the
role of Junior System Engineer. Inside this role worked on Network and System architecture definition. The
activity of this period was mainly to support the new product definition in different Siemens BU in Milan and
Munich.
The acquired know how in network data transmission, IP and ATM, enable an easy integration of this new
group inside the Siemens organization and was used to help Siemens in cover the data transmission in
IP/GPRS and ATM/UMTS area.
In November 2000 covered the role of Senior System Engineer with the following responsibility: project
management, product definition, partner management, prototyping and test.
In January 2001 moved to STMicroelectronics Telecom division with the role of senior application engineer
inside the New Architecture group
This group was positioned between the different Business Unit with the objective of develop and design the
architecture for System on Chip devices. Within this group managed the definition and design of a Voice
Over IP system including the following activities:
• Management of the software development group with a 3-party supplier in France with a team of 10
people
• Management of the hardware design with a team in India and in Italy composed by 8 people
The VoIP device named Stradivarius is still in the ST catalog.
In 2002 due to the ST decision to left the VoIP market joined the ADSL BU working on a dual core integrated
ADSL device.
In 2003 following the ALCATEL BU acquisition from ST moved to the WLAN BU where worked on the WLAN
low power solutions for Mobile equipment. Within this activity managed the development of a high
integrated 802.11b Multi Chip Module (MCM) for one of the main mobile phone company. This MCM is
currently integrated in the high end mobiles phones supporting the WiFi interface and recently reach millions
of peaces.
In 2005 the WLAN activities was moved to UK and following these changes decide to left the company.
GIOVANNI PRINE TTI
SOLUTION MARKE TING MANAGER