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Using Social Media: Small Business Presented by © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
What is Social Media? © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Engagement Marketing CONTENT SEO SOCIAL MEDIA  
3-Pronged Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Who is Using It? ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Who is Using It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Who is Using It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net Case Study by Postling
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net Case Study by Postling
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net Case Study by Postling
Why Do It? ,[object Object],[object Object],[object Object],[object Object],© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Trends in Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
  Where to Begin???    © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Creating Your Engagement Strategy © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net Credit: Beth Kanter
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Step Three: Integration ,[object Object],[object Object],[object Object],© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net 1) Who will be engaging in Social Media? 2) Which tasks will this person take on? 3) How many hours a week will be allocated to engagement?
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net Measuring Social Media
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net Contact Info: Case Studies:  http://Ja-Nae.net Facebook:  www.Facebook.com/janaeduane Twitter:  @TheSunQueen LinkedIn:  www.LinkedIn.com/in/janaeduane

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Social Media 101 for Small Business

Editor's Notes

  1. Number is conservative, only counts those who’ve used social media in past month, not everyone who has an acct or uses infrequently, http://adage.com/digital/article?article_id=137792 Other sources: http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/,
  2. Sources: http://news.cnet.com/8301-13846_3-10456671-62.html, http://adage.com/digital/article?article_id=137792, http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/ Avg, income of Twitterers is $58K
  3. Sources: http://www.bethkanter.org/, See http://www.bethkanter.org/category/case-studies/ for sample success stories, http://www.readwriteweb.com/archives/how_to_use_social_media_for_social_change.php
  4. Sources: http://www.theagitator.net/media-usage/hispanics-using-social-media/, http://www.ignitesocialmedia.com/2010-social-network-analysis-report/
  5. http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  6. http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  7. http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  8. http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  9. Credit: Beth Kanter
  10. Courtesy of Forrester Research
  11. Credit: Beth Kanter