Exploiting Social Media as a Platform for Business Growth


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I did this slide as part of my assessment for recruitment as a Graduate Trainee @ PZ Cussons Ghana. Would welcome any feedback.

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Exploiting Social Media as a Platform for Business Growth

  1. 1. Exploiting Social Media as a platform for business growth<br />
  2. 2. Contents<br /> Internet Usage Patterns in Ghana<br /> Social Media Networking<br /> How PZ Cussons can benefit from social media<br /> Popular social media websites<br /> Social Media Strategies<br /> Summary<br /> Conclusion<br />
  3. 3. Internet Usage patterns in Ghana<br />In recent years internet usage amongst Ghanaians has shot up drastically<br />Cheaper broadband costs facilitated by MainOne, Glo One and Vodafone means even more people are going to go online<br />What do Ghanaians do online ?<br />
  4. 4. What is Social Media ?<br />Social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.<br />Social Media has gained GLOBAL acceptance with most international businesses capitalizing on its popularity and making it a key component of their marketing strategy.<br />
  5. 5. Popular Social Media Websites<br />Facebook<br />bebo delicious myspace<br />Millions of people use facebook everyday to keep up with friends, upload photos, share links and videos.<br />stumbleupon youtube digg<br />twitter<br />facebook<br />flickr<br /><ul><li>Research conducted by TechoGhana revealed that 3.5% or 854,380 of Ghanaians use Facebook.</li></ul>google+ rsslastfm<br />picasso blogger skype<br /><ul><li>The youth, aged between 18 and 24, account for 48% of total Facebook users in Ghana, whilst the retiring age (65+) are just 1% of Ghana’s “Facebookers”.</li></ul>netvibeswordpressfeedburner<br /> linkedIn deviantartgooglereader<br />
  6. 6. Popular Social Media Websites<br />Youtube<br />bebo delicious myspace<br />YouTube is a video-sharing service that allows users to upload, share and view videos as well as comment on them. <br />stumbleupon<br />youtube<br />digg<br />Twitter<br />A microblogging service that enables its users to send and read messages called tweets. Tweets are displayed on the user's profile page.<br />twitter<br />facebook flickr<br />google+ rsslastfm<br />LinkedIn<br />picasso blogger skype<br />LinkedIn is the world’s largest professional network with over 100 million members.<br />netvibeswordpressfeedburner<br />deviantartgooglereader<br /> linkedIn<br />
  7. 7. <ul><li> Increased awareness of the COMPANY and its products by building a community around your business
  8. 8. Gain Improved insights about your target markets </li></ul>How can PZ Cussons Benefit from Social Media?<br />
  9. 9. Social Media Strategy <br /><ul><li> Set up a Social Media Desk in the Marketing Department
  10. 10. Create accounts on Facebook, Youtube, Twitter and LinkedIn
  11. 11. Promote and generate awareness of these accounts within the Company
  12. 12. Display Social Media website addresses in all existing TV and Print advertisement
  13. 13. Involve all members of staff in contributing content</li></li></ul><li>Create facebook fan page for the company and its unique brands. <br />Embed the facebook “like” button in the company website to add more fans.<br />Starbucks facebook fan page <br />
  14. 14. <ul><li> Post video advertisements for free
  15. 15. Monitor viewer comments about products
  16. 16. Test trial TV ads before launch</li></li></ul><li>
  17. 17. Summary<br /><ul><li> Offering inexpensive ways to market products
  18. 18. Pulling new customers to the Company's brands
  19. 19. Offer customers the opportunity to give valuable feedback.</li></ul>Social Media will drive PZ Cussons Ghana's business growth by; <br />
  20. 20. Effects<br />Growth<br />Profits<br />Increased market visibility of Brands<br />Customer focused product development<br />More first time buyers<br />Loyalty from existing customers<br />Increased sales revenue<br />
  21. 21. Thank You!<br />